B2B Memes

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No Monopoly on Lousy Content

B2B Memes

Are content farms just convenient whipping boys for bloggers and mainstream media alike? Bardella suggests that his job is much easier than it should be: “‘Some people in the press, I think, are just lazy as hell. Manipulation of the press is nothing new, but it’s much easier in an era that “demands less quality and more quantity.”

Content 100
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Digital Drudgery and Second-Stage Shovelware

B2B Memes

But today, without knowing he was doing it, blogger Adam Tinworth rode to my rescue. The page was set, the presses rolled, the story concluded. Websites never go to press. I didn’t put it very well. The problem, he explains, is second-stage shovelware. “The internet does not possess this quality.

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Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

Journalists can no longer rely on the idea of professionalism as separating them in a meaningful way from “amateur” bloggers and other kinds of citizen journalists. This change means that traditional distinctions between the journalist, the reader, and the news source are breaking down.

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Be a blogger. In a recent blog post , he noted a dramatic change in the source of his work.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly.

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A Lesson from the Digital Productivity Terrorists

B2B Memes

The content farms may be spewing out tons of junk, but there’s another digital press corps, found in news sites like Mashable , Engadget , TechCrunch , and ReadWriteWeb , that match high productivity with high quality. Doctorow: Productivity Terrorist? We say that quality will invariably suffer with increased output. But does it?

Product 100
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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Maureen Alley: Never tweet what you wouldn't say in person.

Ethics 100