B2B Lead Generation Blog

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B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. Multimedia press releases spread news faster. Multimedia press releases use links, videos and images to tell the story, and they attract attention.  blogger may grab an image. Always include a call-to-action in your press release.

How to use social media for lead generation

B2B Lead Generation Blog

    Modified press release strategy for blogger coverage. The team revamped its press release strategy to encourage more online coverage for the company. This is what they did: Released at least one new press release each week, and kept them short with links to sections of the company’s website. EST to late morning/early afternoon to accommodate West Coast bloggers. Published press releases using a service called PitchEngine , and posted to social media channels such as Twitter and LinkedIn. 5.   

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. So before you start writing your next press release, keep in mind the following questions to make it more effective. Rebranding.

Brands Take Note: Bloggers are Journalists in the Eyes of the Law

grow - Practical Marketing Solutions

The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). Historically, brands have argued that bloggers should not receive the same First Amendment protections as members of the institutional press, but the 9th U.S.

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co.  We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far.

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. And this, my friends, is where press releases factor in. Well, there you go.

5 Must-Haves for Your Online Press Room

WindMill Networking

As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. An online press room is going to be one of the first stops for media […] Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie is a PR strategist, freelance writer and blogger. Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business.

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Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. As you can see in the video, it’s easy to see why bloggers who rely on daily traffic as their sole performance indicator would abandon their blogs quickly. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. Literally.

Dwell 40

How PR and Social Media Can Work Together

Webbiquity

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release is used for blogger outreach. Since many (most?)

PR 91

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Like what? Will Traditional, Social Media Blend? Digg this!

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Creativity with Blogger; using it to make quality websites beyond the Blog

Confluent Forms

Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it? How did we do it?

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict. And when competing against bloggers who won't hesitate to tell the full story, where do you draw the line? Am

Press 23

23 Outstanding Social PR Guides

Webbiquity

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Social Media Press Releases and Blogger Outreach. Is the Press Release Dead? ‘Loser.

PR 52

6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted

Social Media B2B

Send just a press release. It is also the quickest way to get a blogger to click delete. This says to bloggers that someone thinks blogger outreach is important, but I don’t. I’ll just email out the press release and check off the “blogger outreach&# box on my status report. 2. Many bloggers have a passion for their topic, and no matter how broad that topic is, they rarely stray too far from home. By doing this you are also giving bloggers an unsubscribe button. Blogger and influencer outreach are about relationships.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.

How to Build the Ultimate Online Newsroom

Webbiquity

by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios,  a corporate fact sheet, a few case studies, and maybe an article reprint or two. They were bulky, killed lots of trees, and of course weren’t searchable.

PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. On the other hand, PR focuses on awareness, building relationships with stakeholders, and having a presence in social media and in the traditional press. Corporate bloggers have a marketing agenda, for example.

CPA 18

Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. You need to make sure you’ve set up the pitch and the campaign.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion. Bloggers are concerned that they can not handle the volume of work required. Wrong. and Italy.

9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders. So how do you get it right the first time?

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. How to Turn a Blog Post into a Press Release by ProBlogger.

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Fulfill your resolution to blog in 11 steps

Biznology

majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Quite a few bloggers also maintain newsletters, email lists, and email subscription lists.

Using Blogger to make quality websites beyond the Blog

Confluent Forms

Pinch Gallery For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it? How did we do it? And the result?

Why you should consider centralizing your search keyword lists

Biznology

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Photo credit: Wikipedia.

Celebrating Ben Franklin the Communicator (the Blogger?)

B2B Ideas @ Work

Although Benjamin Franklin may not have had an iPad or laptop to record his thoughts, nor the Internet to spread them, his quilll, printing press and colonial distribution methods worked well in his time. Sound like any contemporary bloggers you know? Solid advice for any blogger. Ben Franklin was known to have a sharp and witty mind and a love of all things social.

Inside a Social Media News Release

Biznology

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet.

Build some social media marketing backbone you big wuss

Biznology

Blogger Outreach Community Manager Content Marketing Internet Marketing Public Relations Social Media Marketing Brand Business Easter Bunny eBay Facebook Honey Badger linkedin marketing New York Stock Exchange social media social media marketingIn a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village.

The Art of the PR Follow-Up

Vertical Response

You did everything right: Drafted a pitch-perfect press release about something newsworthy, put together a well-researched media list where every contact covers your topic, and sent your press release in a personalized email with a compelling subject line. But how do you know they actually read your press release? Nothing. Crickets. Now what? First, relax a bit. What Now?

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Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict. My client, as is their perfect right, told me to lay off the negative tone, which I did.

Content-Mining the Press

Client Bridge

Even if you have an original blogger and you re-purpose existing content and you have a steady source of outside content, you still might be looking for ways to interject fresh ideas into your content stream. If so, look to the press and the blogosphere and mine content from there. Monitor your competitors’ websites, press releases, RSS feeds, publications, white papers and case studies. Content marketing requires a constant source of relevant and usable ideas. Sources: News. Find a way to make a news item relevant to your audience. Internet. Competition. Where?

RSS 2

From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules

WindMill Networking

Or use content such as press releases or articles in your social media marketing efforts? by Joel Don (@joeldon) Related Stories Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items Build Your Network of Brand Ambassadors with Blogger Outreach 5 Ways to Power Up Pinterest in Your Real Estate Biz. Content Marketing Google John Mueller Pagerank Press Release Search Engine Land Search engine optimization Social Media Marketing Tom Foremski Uniform Resource Locator Did Google’s New Rules Just Kill PR Agencies? Do you ever blog or guest blog?