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B2B LEAD GENERATION BLOG JUNE 3, 2012 B2B Public Relations: 7 tactics to pull more leads into the funnel Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. Multimedia press releases spread news faster. Multimedia press releases use links, videos and images to tell the story, and they attract attention. blogger may grab an image. Always include a call-to-action in your press release. MORE >>	B2B LEAD GENERATION BLOG DECEMBER 30, 2008 How to use social media for lead generation Modified press release strategy for blogger coverage. The team revamped its press release strategy to encourage more online coverage for the company. This is what they did: Released at least one new press release each week, and kept them short with links to sections of the company’s website. EST to late morning/early afternoon to accommodate West Coast bloggers. Published press releases using a service called PitchEngine , and posted to social media channels such as Twitter and LinkedIn. I’ve been blogging for over five years. MORE >>	RECENT POSTS JUNE 3, 2012 \| B2B LEAD GENERATION BLOG B2B Public Relations: 7 tactics to pull more leads into the funnel DECEMBER 30, 2008 \| B2B LEAD GENERATION BLOG How to use social media for lead generation
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