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  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Blogger, Press] Communicating your Brand’s Story through Marketing Automation
    by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. The way you share your successes is often more important than the success itself.  If you think issuing a press release is going to stand alone in painting a picture of who you are – think again. He can be reached at  jgray@leadmd.com.
  • WRITTENT  |  MONDAY, JUNE 24, 2013
    [Blogger, Press] How to Write a Bare-Bones Content Strategy for Small Business
    Is your company so incredibly fresh-off-the-press that you haven’t made a single sale yet? Inbound Links: These numbers can indicate how your content stacks up against the competition, and whether other bloggers consider your work worthy of citing. It’s so easy to get caught up in content envy. Compile Customer Assets. That’s okay.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Blogger, Press] This Innovative Co-Working Space Asks for Content, Not Money
    The concept was developed and is funded by Melo , a media and logistics company based in Münich, whose main business includes distributing print and digital press. Melo does logistics and press distribution, but what they hadn’t done before is create content,” he said. Blogfabrik means “blog factory” in German; it’s an apt name.
  • HINGE MARKETING  |  THURSDAY, MAY 5, 2016
    [Blogger, Press] The Basics of Building Visibility in Your Area of Expertise
    Be sure you understand the target audiences you want to influence, including potential clients, key influencers (such as journalists, bloggers, opinion leaders), and other professionals who may become a source of referrals. 3 – Assess your current visibility. We can think of these folks as “invisible experts.”. The Road to Visibility.
  • MARKETING ACTION  |  THURSDAY, JULY 25, 2013
    [Blogger, Press] A Newbie’s Guide to Link Building
    Through the use of appealing and creative content, you open your website up for the possibility of natural linking to take place via social media, bloggers and webmasters with hopes of creating a viral effect. The content that you provide can stem from press releases, info graphics, or even a compelling company blog.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 10, 2014
    [Blogger, Press] YouTube Insights for B2B from the Frozen Food Master
    The promise of “anyone can be a publisher” really took off when Blogger made a free blog platform. Instead of a message coming from a press release, it could be the same message delivered by the CMO. But at night he opens the freezer, cranks up the microwave and transforms into the Frozen Food Master.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Blogger, Press] Content Marketing for Fun and Profit
    Instead, it’s the journalist or blogger or social media influencer—the  Key Influencer , as I call ‘em—who’s going to help you promote your created/curated content. Photo credit: Wikipedia. and What do your customers want to do? This What is that definition? And accomplishing that goal isn’t always easy. Check it out.
  • WEBBIQUITY  |  THURSDAY, MARCH 10, 2011
    [Blogger, Press] The Powerful Effects of Social Media in Egypt
    After the second day of mass protest in Egypt, and after Associated Press filmed an Egyptian activist and protester being gunned down, the Internet, texts messages and PDA access to the Internet was shut down by Egyptian government. Guest post by Thomas Morrison. Secondly, social media increases government transparency and accountability.
  • WRITTENT  |  TUESDAY, OCTOBER 1, 2013
    [Blogger, Press] 10 Marketing Techniques for Content Marketers from Traditional Advertising
    The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.  As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Be Worthy of a Press Release. It’s a pretty terrible time to be in the traditional advertising sector.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Blogger, Press] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    This promotion will be happening in conjunction with a KLOUT Promotion, blogger giveaway, online press releases, and trade show efforts. Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn.
  • WEBMARKETCENTRAL  |  THURSDAY, OCTOBER 11, 2007
    [Blogger, Press] The New "Relations" in Interactive PR
    and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well).
  • SAZBEAN  |  FRIDAY, SEPTEMBER 7, 2012
    [Blogger, Press] Don’t Fall Far From the Tree: Using Apple’s Marketing Techniques to Advance Your Brand
    Invitations to what is assumed to be the unveiling of the iPhone 5 were received this week by media, bloggers and influencers inviting them to a mystery event on September 12, and Apple fans around the world are eager to see what is revealed next Wednesday. marketing tactic that Apple has practically written the book on is buzz marketing.
  • HUBSPOT  |  THURSDAY, JULY 26, 2012
    [Blogger, Press] How to Run Marketing Team Meetings That Don't Suck
    wouldn't it be interesting for a blogger to learn a little bit about a PPC experiment? This could be anything from press coverage, speaking engagements, engaging with power players on social media, a smash hit blog post, an email that received unprecedented click-through rates. Meetings suck. Set an Agenda. Review Important Metrics.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 18, 2007
    [Blogger, Press] Embargoes – Valid in the Brave New World of PR?
    This raises an interesting question about whether or not embargoes are still valid in this new world of instantaneous news and the desire to scoop your fellow bloggers and traditional media.  . Use Your Common Sense - If a reporter or blogger has consistently broken an embargo, it's most likely that that they won't honor an embargo.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [Blogger, Press] Podcasting As Content Marketing: An Interview With Podcast Pro.
    Everybody’s pressed for time. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Blogger, Press] 3 Ways Social Media Adds Spice to Traditional Public Relations
    You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. In addition to creating and distributing a press release to announce the launch, the company might also email or tweet at prominent bloggers who write about small business issues.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Blogger, Press] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know. 94) Send out a press release about every little insignificant thing. If you're creating marketing people love , that is. Oh look!
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 20, 2009
    [Blogger, Press] Best of 2008: Interactive PR, Part 1
    Optimizing Press Releases - It All Starts with the Lead by StraightUpSearch This brief but valuable post offers several simple tricks to help get your news releases not only found but actually read online. How To Pitch To Bloggers by Pick Me! Words to Write By: SEO Tricks for Press Releases by Speak Media Blog PR strategist Jennifer A.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2011
    [Blogger, Press] Twitter News Release Gets Attention And Retweets - #Hub140
    ”, we pretty quickly had the idea to make the press release just a series of Tweets. Reporters, editors and bloggers get dozens, if not hundreds, of news releases every day. What do you think of the world's first Twitter press release? What are other examples of really innovative press releases you have seen?
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Blogger, Press] 78 Questions to Ask Before Launching a Blog
    CONTENT: You can't have content marketing without content, but creating successful blog content is about more than repurposing press releases and existing sales materials. Platform: Which platform will you use - Wordpress, blogger, or a custom solution? So, you've decided to launch a blog for your business. Congratulations! Got it?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Blogger, Press] Top 56 B2B Marketing Posts for September 2010
    And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.).
  • WEBMARKETCENTRAL  |  TUESDAY, DECEMBER 4, 2007
    [Blogger, Press] Excellent Podcast on Interactive PR
    For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS. Corporate blogging has to be more than product promotion or another avenue for distributing press releases.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Blogger, Press] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    There are nearly unlimited free resources available online for the beginning blogger. Wage a PR campaign Press releases have long been recognized as an excellent way to get free exposure for your brand. Make a plan for putting out press releases and stick to it. I don’t have to tell you that times are tough these days.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 29, 2010
    [Blogger, Press] An Open Letter to Jimmy Wales
    Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. Hi Jimmy. Got your fundraising appeal for Wikipedia. Call off the dogs.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Blogger, Press] Why Host a Blog on Your Corporate Website?
    Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing. Links Let’s be real. White papers? Case studies?
  • WEBMARKETCENTRAL  |  WEDNESDAY, FEBRUARY 13, 2008
    [Blogger, Press] Best of 2007: Interactive PR
    Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0
  • WRITTENT  |  TUESDAY, JULY 16, 2013
    [Blogger, Press] 25 Compelling Reasons to Blog for Business Yesterday
    In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. As Sprout Content’s Dechay Watts points out, many journalists consider business bloggers a primary source for stories. Billion.
  • PR MEETS MARKETING  |  THURSDAY, OCTOBER 18, 2007
    [Blogger, Press] PRMeetsMarketing Weekly Articles: October 18, 2007
    PR Folks Starting to Get Bloggers? What interested me more about his post was how he highlighted some interesting way to get bloggers' attention, both proactive and reactive. But then again, he was massed email press releases. Here are the weekly articles that I found interesting. Here you go:  . Hello, hello hello? Exuberance?
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Blogger, Press] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    Reformat your press releases into blog posts to highlight your company’s latest news. 7.  Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. This challenge is even more difficult if you don’t know what you should blog about. Below are 18 topic suggestions for your corporate blog.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 11, 2011
    [Blogger, Press] How Blogging Is Like Playing Tennis
    If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. ’ Blog this on Blogger. Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2011
    [Blogger, Press] Hey Internet Industry! Enough Already!
    Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. In Image via CrunchBase. He pushed just far enough to get officially fired. back to relevance. Well, do the math. Maybe.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [Blogger, Press] Top Social Media Measurement and Tracking Tools
    Sales & Marketing. --> Bloggers. --> Resources. Press Conference. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Post a Job.
  • PR MEETS MARKETING  |  MONDAY, AUGUST 13, 2007
    [Blogger, Press] The Value of LinkedIn Answers?
    Social networking sites are extremely popular, receiving a lot of attention in the press. From my perspective, LinkedIn is different from other social networking sites, such as Facebook , MySpace or Reunion  (disclosure: my good friend works at Reunion), in that the purpose is busines related.  
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Blogger, Press] How to use social media for lead generation
        Modified press release strategy for blogger coverage. The team revamped its press release strategy to encourage more online coverage for the company. This is what they did: Released at least one new press release each week, and kept them short with links to sections of the company’s website.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 8, 2009
    [Blogger, Press] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    In fact, our new site's press section will basically be a blog. Press sections today don't have mechanisms for people to respond to a press release, to ask questions. By making your press room a blog, you open up robust and informational conversations, not just one way messaging that ends in a vacuum. New media and Web 2.0
  • SMASHMOUTH MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [Blogger, Press] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    In fact, our new site's press section will basically be a blog. Press sections today don’t have mechanisms for people to respond to a press release, to ask questions. By making your press room a blog, you open up robust and informational conversations, not just one way messaging that ends in a vacuum. New media and Web 2.0
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Blogger, Press] The 39 Social Media Tools I’ll Use Today
    Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Smart. implement bit.ly
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Blogger, Press] 5 things to do to get ready for coming communication shift
    A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations. The idea explored in that article (and the explanation for the diagram on the right) was that the major search engines will next apply their computing and analysis horsepower to understanding who is talking to whom about what.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 4, 2009
    [Blogger, Press] Flying Cars, Wall Flowers, and Red-headed Stepchildren; 3 Types of Marketing Challenges
    Educating the market through news, press, and analysts, or directly as Exeros did are great initiatives. You can do this through great lead nurturing, working with key bloggers and influencers, or even opening up your internal processes to your buying audience as Kadient did to build buyer trust.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 22, 2010
    [Blogger, Press] Blog with Discipline to Get Marketing Results
    recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers. Hubspot suggests that you take information from your Press Releases and create blog entries.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blogger, Press] Want an effective blog? Be a politician
    That's right, to be an effective blogger, you need to hone your political skills. Being a successful blogger necessitates that you have a support team, people who will do the work of maintaining your website, monitoring your blog, and alerting you to problems while you are busy writing the posts, and generally getting the message out there.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Blogger, Press] Five Reasons You May Not Be Spending Enough on Content Marketing
    For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues. Powered by Blogger
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 16, 2013
    [Blogger, Press] 5 Ideas for New Business Blog Topics for a New Year
    Here are some ideas for new blog content for the New Year: Guest bloggers – having a guest blogger can breathe new life into your blog. Guest bloggers offer a fresh perspective and new topics. Consider asking a guest blogger to contribute a whole series of posts rather than just one. Don’t hesitate to mix up your content.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 21, 2009
    [Blogger, Press] Why You Need Outbound Marketing to Strengthen Your Inbound Marketing
    Great Advice from Singapore Blogger and Coach Celestine Chua on Kick Starting Your Business. Celestine Chua brought this all home in a recent guest post on ProBlogger.com , titled: How To Get Featured By the Press (Repeatedly) Even If Your Blog is New. Create a press release that encapsulates your unique and newsworthy story.
  • WEBMARKETCENTRAL  |  WEDNESDAY, APRIL 22, 2009
    [Blogger, Press] Social Media Relations vs. Traditional PR Skills
    While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. Press releases make lousy blog copy, and there's no room for a detailed legal disclaimer in a 140-character Tweet. Social Tagging
  • WEBMARKETCENTRAL  |  MONDAY, JUNE 9, 2008
    [Blogger, Press] Blog Pitches - Good, Bad and Ugly
    In How To Pitch To Bloggers , Laura Moncur tells PR and marketing people what she really thinks regarding what works, and what doesn't, when trying to persuade her or any other blogger to write about your product, service, organization, announcement, cause or candidate. Flimp Media Inc. would love for you to take a look at our website.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Blogger, Press] Best of 2009: Social Media Marketing, Part 1
    It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. by HubSpot.
  • MARKETING ACTION  |  MONDAY, JUNE 8, 2015
    [Blogger, Press] SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
    Press. Or you could use that same video and in some cases it may be relevant to an article that you’re getting published somewhere as a guest blogger or guest contributor. That includes video, infographics, images, PDFs, and more. Part one sets up the context and key points of alternative SEO. Prospects. Customers. Distributors.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [Blogger, Press] The Challenges in Adoption of Marketing Technology « The Effective.
    With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 4, 2007
    [Blogger, Press] Let the 2008 Trend Lists Begin
    It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. WSJ, BusinessWeek, etc.) to top bloggers (i.g. PR professionals will reach out to bloggers in different ways, beyond just pitching press releases. The question is how does this truly impact PR? del.icio.us
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Blogger, Press] 8 Mobile Apps Marketers Can't Live Without
    Need a mid-afternoon caffeine fix to get you through blogger's block? You know when to type in your password, when to press pound, and how to erase the message without the prompts. There is nothing like getting a smartphone for the first time and having the opportunity to choose from millions of apps. You can tag your notes.
  • HINGE MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Blogger, Press] Visible Expert Profile: Tim Ash
    Tim had been making a name for himself in the world of conversion rate optimization when an author friend recommended him to the well-established Wiley Press publishing company. Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? Becoming a Lead Dog. The year before that, it was 24.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Blogger, Press] Best of ClickDocuments "Connect the Docs" Blog in 2010
    A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. 2010 Content Marketing Trends and Predictions. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Customer.
  • HINGE MARKETING  |  TUESDAY, MAY 10, 2016
    [Blogger, Press] The Building Blocks of a Successful Rebrand
    Research will help you understand your audience’s most pressing issues; how they like you to communicate with them; how they choose experts for projects, as well as their priorities and plans for the future. Where to even begin? What gets tossed, what gets saved? And why, exactly, does it need to be done in the first place? It takes strategy.
  • HUBSPOT  |  MONDAY, SEPTEMBER 13, 2010
    [Blogger, Press] Top 5 Inbound Marketing Articles to Start the Week: Emerging Social Platforms
    Covering location -based services, Q&A platforms, platforms for press, and microblogging services, this guide will help you get a handle on how to start using them successfully. 10 Things Bloggers Should NOT Do. In this DailyBlogTips article, however, bloggers are warned what not to do. Author: Erica Swallow on Mashable.
  • ANYTHING GOES MARKETING  |  SUNDAY, OCTOBER 29, 2006
    [Blogger, Press] Screw ROI - Think LOI (Loyal Opt-Ins)
    Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this? Don't wait a few weeks.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MAY 27, 2010
    [Blogger, Press] 5 Ways Social Media Impacts Journalism
    Are bloggers, tweeters and friends journalists, commentators or just regular folks reacting to media?  Most of the top stories in social media “differ dramatically from what is receiving attention in the traditional press. Only a quarter of the leading stories in any given week were the same as in the mainstream media.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Blogger, Press] How to Use a B2B Blog to Win Customers and Influence Prospects
    It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. 2. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. agree with you about being able to contact experts or bloggers. All Rights Reserved.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 9, 2010
    [Blogger, Press] Blog Writing Tips for Business Clarity
    Readers are pressed for time. Blog this on Blogger. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are seeking out solutions. Go easy on the jargon and cliches. Why should I care?”.
  • HUBSPOT  |  THURSDAY, NOVEMBER 11, 2010
    [Blogger, Press] 5 Items to Delete From Your Blog NOW
    At HubSpot we use a separate blog for company news and have a press room for bloggers and journalists. 4. The internet is creating "marketing junk". On the web, we essentially have “unlimited” space. If a business wants to add an extra paragraph or picture on their website, they don’t run out of space. Absolutely.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 4, 2009
    [Blogger, Press] Best of 2008: Interactive PR, Part 2
    Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools. press releases, inviting reporters to lunch) and what's hot (e.g., blogging and SEO). tags: PR 2.0
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 29, 2010
    [Blogger, Press] Apple vs Gizmodo: When Good Brands do Bad Things
    As both a blogger and an Apple customer I have to admit I am a bit torn. I am eagerly anticipating the shipment of my iPad 3G now that it is finally “late, late, late April&# but I am also disappointed in a brand I held in such high regard. I had been following the Apple vs Gizmodo flap with only half hearted attention this past week.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 6, 2007
    [Blogger, Press] How to Write a Strategic Marketing Plan
    With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2011
    [Blogger, Press] Social Media Tips and Best Practices From PR Pro @PRSarahEvans [@Inbound Now #27]
    Press release tips. See the full transcript of the episode here: Press Release Best Practices and PR Pitching advice with Sarah Evans. Do the bloggers have Twitter accounts or Facebook Fan Pages? If one blogger has a blogroll, check that out for other targeted blogs in the same niche. Press Release Tips.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Blogger, Press] Marketing Blog Marketing Automation | Lead Generation | Email.
    Guest Blogger. News and Press. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Microsites. Internet Lead Capture. Lead Routing. QR Codes. Video Hosting. Website Tracking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 29, 2010
    [Blogger, Press] Did Mashable cross a line?
    The author Christina Warren was a film major and former style blogger for AOL). I’ll tip my hand here and say that my undergrad was in journalism and I believe this institution is essential to democracy.  Apparently this sensitive data (complete with UNDER NDA watermarks) was just found sitting around the Internet. Like Mashable.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 26, 2009
    [Blogger, Press] How to Create a Cool Social Media Email Signature
    Press Enter, then right-click and select "Insert Image." 9. Select the image (left-click on it), press Ctrl-K, copy or type in the full URL for your social media corresponding to the button (e.g., To add the next button, press Enter to the right of the image, right click again, and repeat steps 8-10 above. It helped. A lot.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Blogger, Press] What’s the role of a content strategist?
    So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run out of thought-leadership topics that can be re-spun into different angles. What is their media preferences do they prefer? Content Strategy
  • WEBMARKETCENTRAL  |  THURSDAY, NOVEMBER 20, 2008
    [Blogger, Press] Best of 2008 (So Far) - Blogging for Business, Part 2
    Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting. Hello, My Name Is.
  • BIZNOLOGY  |  TUESDAY, JUNE 29, 2010
    [Blogger, Press] T-Mobile Curates Web Content
    So it is easier for consumers, customers, and the press to come to our product sites to get early information, and since we use RSS feeds to bring ongoing information in, you can get robust product information(demos, videos, etc.) MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Blogger, Press] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. We even included the video of our CEO at the end of the press release. Q.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Blogger, Press] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. We also reached out to industry bloggers and social media leaders like David Meerman Scott and asked for their feedback. We even included the video of our CEO at the end of the press release. Q.
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively.
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Blogger, Press] Nine Keys to a Robust Editorial Career in Social Media
    Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Be a blogger. This isn’t necessarily a bad thing. Be media neutral. Be employer neutral.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [Blogger, Press] Business Value of Social Networking
    101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Blogger, Press] PR needs to Focus on Conversations
    There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Blog this on Blogger. It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. Let me explain …. Tweet This!
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 16, 2010
    [Blogger, Press] The Next Transition in Communication
    We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare. Over time, the way in which communication happens has gone through some very interesting transitions.
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 24, 2009
    [Blogger, Press] Online Reputation Management: Radian6
    liked how the service provides a social profile of each media outlet, such as blogger info or Twitter followers/following/updates. For example, did a free eBook create a spike on Twitter with retweets or a press release increase the online mentions through your news distribution. Photo courtesy of Radian6. General Capabilities.
  • 6SENSE  |  THURSDAY, JANUARY 7, 2016
    [Blogger, Press] How To Build a Rockstar B2B Marketing Team
    Press Relations / Analyst Relations – who knows every journalist, analyst and blogger writing or researching your space? Modern marketers are awash in new technologies, distribution channels and strategies. The Messengers and Industry Experts. The first section represents the very basics of B2B marketing that every team needs. Latest
  • HUBSPOT  |  MONDAY, SEPTEMBER 27, 2010
    [Blogger, Press] Top 5 Inbound Marketing Articles to Start the Week: Improve Your Pitches
    Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. Weekly Press Release Optimization Webinars. Find out how effective your press releases are and learn practical tips and strategies to make them even better! As marketers, we're all strapped for time.
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 1, 2007
    [Blogger, Press] Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
    Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. These tactics can be helpful, but aren't at the top of the list for effectiveness.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Blogger, Press] 7 Corporate blogging blunders to avoid
    But if your blog is filled with press releases, case studies, and testimonials–and no other real content–your readers are going to tune out. Bloggers have to love writing (or at least like it a lot) to produce excellent content. Are your business blogging efforts actually working  against  you? Yes, blogging has some huge advantages.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Blogger, Press] MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
    We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release. This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Next week, Oct. 5 and 6, will be the Boston summit.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 29, 2009
    [Blogger, Press] MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
    We issued a press release, and we’ve gotten some great blog posts as well as Tweets – to both the blog posts, as well as the press release. This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Next week, Oct 5 and 6, will be the Boston summit.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] 5 Excellent Productivity Tips For Google Reader
    If you forget a keyboard shortcut, just press Shift + ‘ ? Instead star it or email it (yes, you can easily email a feed by pressing ‘ e’ ). Blogger. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Excellent Productivity Tips For Google Reader. Share this post!
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Blogger, Press] 5 Obvious Ways to Grow an Email List That You’re Ignoring
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. “ABC Monthly Email") and adding a simple entry box for the subscriber to enter an email address and press 'submit.'. This is a guest post written by Pam Sahota. Free ebooks.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 26, 2009
    [Blogger, Press] Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com
    There are over 200 million blogs and 54% of bloggers post content or tweet daily. 34% of bloggers post opinions about products and brands. Learn more in our Press Release: Marketo Connects Social Media With Marketing Automation. Why should I care about Social Networks? . 96% of GenY has joined a social network.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 3, 2011
    [Blogger, Press] B2B Blog Q&A: The blog's voice, mine or the business?
    Guest Post by blogger and author, Mark W. We received this great question from Josh Cantrell, a B2B blogger. So a voice does evolve and hopefully over time it will become less press release-like and more human, accessible and friendly. Mark is a regular guest blogger for MLT Creative's B2B Ideas @ Work blog. Schaefer.
  • WEBMARKETCENTRAL  |  WEDNESDAY, DECEMBER 9, 2009
    [Blogger, Press] Best of 2009 (So Far): Social Media Marketing, Part 3
    Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Social Tagging
  • JUNTA 42  |  MONDAY, SEPTEMBER 27, 2010
    [Blogger, Press] 35 Ways to Market Your Blog
     We like Top 42 blogger PR 20/20 that not only has the blog on the navigation, but also lists the latest three blogs along the right side of the website. Include in any press releases. Be specific with the subject when you approach the blogger.  Also, bloggers are always looking to take a breather.as Be human.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 13, 2009
    [Blogger, Press] effective marketer principle 4: take responsibility for decisions
    Do you have to put out a press release after you revamp your whole website? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? Until there’s a clear “owner”, a task won’t get done.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger, Press] Marketing observations from Europe
    Would love to have some of the European {grow} community members weigh in on this topic. I did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) When I pressed her for a reason why she couldn’t fulfill this minor request, she reluctantly complied.  Must have worked. Not together of course.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger, Press] Book Review: Social Media Marketing
    Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel. Social Events (e.g., Blogs.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Blogger, Press] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Time to Kill the Press Release? Sarah Worsham ( @sazbean ). June 7, 2010. Topics.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Blogger, Press] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Instead of pressing that Google Search button for everything, why not start frequenting some top websites where definitive blog posts are being published by thought leaders in the industry? But where do you start seeking out this information? One recent post that I recommend you read: Social Media Use Cases: Arcade Fire. Thanks!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blogger, Press] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
    It's that time of year where every blogger in the universe posts what they are thankful for, or tries to work what they do into a Thanksgiving meal metaphor. I've read some negative press about them this year. Given my general lack of creativity I LOVE THIS TIME OF YEAR. You send us prospecting lists written on napkins. Keep it up. 6.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 1, 2006
    [Blogger, Press] Marketing Edge
    Mark Mitchell of the UK-based marketing and PR firm Pattison Mitchell says Europeans are much too pressed for time to be attending seminars just for the sake of exploring a topic. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. three different continents, to be exact. Suite 221, St.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 7, 2007
    [Blogger, Press] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • WRITING ON THE WEB  |  MONDAY, JULY 19, 2010
    [Blogger, Press] Content Creating Processes: Do you know too much?
    When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! Blog this on Blogger. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Write to teach and persuade. We know too much!
  • MARKETING EDGE  |  WEDNESDAY, MARCH 11, 2009
    [Blogger, Press] Measuring Messages As You Build Relationships
    Perhaps the same phrase can apply when it comes to the time spent on twitter or in social communities, blogger sites, and Twitter, however, I suggest online relationships have a more complex nature than golfing with a “targeted prospect.”. Time 25:48. When people ask me what is the ROI on a social media relationship I often think of my wife.
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