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  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Blogger, Press] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    In the past, public relations has been synonymous with press releases. However, traditional press releases don''t cut it anymore. As you consider the role public relations will play in your campaign strategy, think about ways to modernize your PR strategy with content assets you can create in place of press releases. Great!
  • HUBSPOT  |  THURSDAY, JULY 26, 2012
    [Blogger, Press] How to Run Marketing Team Meetings That Don't Suck
    wouldn't it be interesting for a blogger to learn a little bit about a PPC experiment? This could be anything from press coverage, speaking engagements, engaging with power players on social media, a smash hit blog post, an email that received unprecedented click-through rates. Meetings suck. Set an Agenda. Review Important Metrics.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Blogger, Press] 6 Tips for Creating Content That Spreads Naturally
    For example, PBfingers , a fitness blogger, does this with her posts, always including her blog's brand name somewhere on the visual. What better way to drive email traffic to your content without lifting a finger (except for the finger you use to press 'Publish,' of course) than growing a giant base of blog subscribers? Seriously.
  • MARKETING ACTION  |  THURSDAY, JULY 25, 2013
    [Blogger, Press] A Newbie’s Guide to Link Building
    Through the use of appealing and creative content, you open your website up for the possibility of natural linking to take place via social media, bloggers and webmasters with hopes of creating a viral effect. The content that you provide can stem from press releases, info graphics, or even a compelling company blog.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Blogger, Press] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    We do not ignore traffic -- we pay attention to what works in headlines -- but we don’t put press on reporters to hit numbers.” Some are worth 100x or 1000x as much, if they also contribute, for instance, or promote us on social media or the traditional press. For more content like this, subscribe to Opinion. Middle Ground.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JULY 25, 2012
    [Blogger, Press] How Big Companies Can Stay Innovative
    Thiel pressed Schmidt as to why his company isn’t innovating more: …Google is no longer a technology company [.] Apologies in advance; this will be a bit long, but it’s an important topic that’s worth deep exploration. You’ve been warned! it’s basically ?? it’s a search engine.  Focus. Simple as that.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Blogger, Press] Is Content Curation an Easy Way for Content Marketers to Do More.
    Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.
  • THE TOP LINE  |  TUESDAY, JUNE 29, 2010
    [Blogger, Press] New social media site invites users to review public health care services
    As an adjunct professor at Simmons College’s Department of Health Care Administration, I received a press release (the first paragraph of which appears below) with a request to spread the word.  Press release lead paragraph. Blog this on Blogger. The many faces of Barbara Bix, Managing Principal, BB Marketing Plus.
  • VISIONEDGE  |  TUESDAY, FEBRUARY 25, 2014
    [Blogger, Press] Measuring Influencer Marketing
    Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. 'Many marketing organizations today have an influencer marketing strategy. In the social world, various organizations are creating influence metrics. 
  • WRITTENT  |  TUESDAY, JULY 16, 2013
    [Blogger, Press] 25 Compelling Reasons to Blog for Business Yesterday
    In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. As Sprout Content’s Dechay Watts points out, many journalists consider business bloggers a primary source for stories. Billion.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Blogger, Press] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“#&# ) at the start to identify it. How about #bizducks instead? If you a.
  • THE TOP LINE  |  THURSDAY, OCTOBER 28, 2010
    [Blogger, Press] Green value proposition example
    We help [your most promising prospects] that [need help with the pressing concern you address] succeed by [providing the material improvement you will deliver].  Blog this on Blogger. service provider’s “green&# value proposition. promised to provide examples in follow up posts. Capture attention with specifics. Tweet This!
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Blogger, Press] SEO & Blogging = a Match Made in Heaven?
    Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers. Every high-quality guest post you write, press release you distribute, and forum thread you create conveys to prospects that you are an expert in your field. Have you heard the term? Learn it well.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 11, 2011
    [Blogger, Press] How Blogging Is Like Playing Tennis
    If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. ’ Blog this on Blogger. Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Blogger, Press] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    You can also connect YouTube, Instagram, Tumblr, Blogger, WordPress, Lastfm and flickr, but they don’t compute in your score. ~ @markwschaefer Mark’s comment opened up an interesting discussion: Which social media channels should be prioritized to analyze social media influence? Social influence matters to businesses. Nobody.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 2, 2009
    [Blogger, Press] 7 Simple Steps to Get Started With Content Marketing
    Contributing Blogger. Of course, you had to write some brochures and issue some press releases. In this broader community there are lots of great ideas and the best part about social media and bloggers is they are open for comment, dialogue and sharing of information. Jep Castelein. How different the world is today! Focus.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 3, 2012
    [Blogger, Press] Nonprofits and Social Media: Innovate the Basics
    The best press is free press and social media allows you all the air time you want to advertise your programs. In addition to her non-profit work, she is a freelance writer and blogger who has worked as a full-time writer and editor for daily newspapers and magazines. Social media can do just that. So what are the basics?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Blogger, Press] Top 56 B2B Marketing Posts for September 2010
    And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.).
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Blogger, Press] Study: B-to-B Marketers Lagging With Social Media
    Sales & Marketing. --> Bloggers. --> Resources. Press Conference. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Post a Job.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Blogger, Press] Why Host a Blog on Your Corporate Website?
    Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing. Links Let’s be real. White papers? Case studies?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Blogger, Press] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    Consider analysts, leading bloggers and non-competing companies that are using social media. News: This typically means that companies want to share their latest press releases or Kudos. Yesterday, I posted round 1 of the answers to questions submitted during the webinar. This is round 2. This depends on your lead management process.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Blogger, Press] 5 Proven Strategies for B2B Social Media Marketing
    “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Learn more. Be a resource.&#
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Blogger, Press] 5 Proven Strategies for B2B Social Media Marketing
    “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Learn more. Be a resource.&# Mobile 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger, Press] Marketing observations from Europe
    did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) When I pressed her for a reason why she couldn’t fulfill this minor request, she reluctantly complied.  While nearly every hotel, restaurant and pub in the U.S. What’s going on? I tried some clothing on in the store and nothing happened.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Blogger, Press] How to Use a B2B Blog to Win Customers and Influence Prospects
    It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. agree with you about being able to contact experts or bloggers. say you need both.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 10, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida.
  • HUBSPOT  |  THURSDAY, OCTOBER 28, 2010
    [Blogger, Press] Get a Head Start on Blogging by Post-Dating a Month of Content
    Companies who are producing great content at a consistent cadence usually plan for their success – whether through an editorial calendar filled by members of a team or with a single blogger who is crafting a lot of content at once and then publishing it in separate posts. Post Dating an Article in Blogger. Try HubSpot for Free!
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 24, 2009
    [Blogger, Press] Online Reputation Management: Radian6
    liked how the service provides a social profile of each media outlet, such as blogger info or Twitter followers/following/updates. For example, did a free eBook create a spike on Twitter with retweets or a press release increase the online mentions through your news distribution. Photo courtesy of Radian6. General Capabilities.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 4, 2010
    [Blogger, Press] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
    " They provide plenty of images that will be available for industry publications or bloggers to use in enhancing their articles. They provide a link to a media kit for reporters and bloggers. Its effective use of a PR Web press release puts it in the same league as much larger organizations. Todo from Appigo is one such app.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger, Press] Book Review: Social Media Marketing
    Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel. Social Events (e.g., Blogs.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Blogger, Press] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Time to Kill the Press Release? Sarah Worsham ( @sazbean ). June 7, 2010. Topics.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [Blogger, Press] B2B Lead Generation Using a Business Blog
    Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. The focus here is definitely on quantity.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Blogger, Press] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    You might feel downright uncomfortable when it comes to even thinking about sending out press releases, or learning technical SEO. The world’s best bloggers are expert curators. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Are you with me? Do Something Each Week that Scares You.  .
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Blogger, Press] 8 Mobile Apps Marketers Can't Live Without
    Need a mid-afternoon caffeine fix to get you through blogger's block? You know when to type in your password, when to press pound, and how to erase the message without the prompts. There is nothing like getting a smartphone for the first time and having the opportunity to choose from millions of apps. You can tag your notes.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 4, 2009
    [Blogger, Press] 11 Marketing Lessons to be Learned from Driving
    Whether or not you like it, your customers, prospects, partners, analysts, bloggers, press and competitors are watching you constantly. Bloggers might post something nasty about your service. Analyst or press might give your product a negative review. 11 Marketing Lessons to be Learned from Driving. STRATEGY. Walt Disney.
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Blogger, Press] 9 Insider PR Tips for Attracting Media Attention
    These days, not only can you attract the attention of traditional outlets including newspapers and television stations, but you can also look to bloggers and online outlets for coverage and exposure. Before I became media relations specialist at HubSpot, I spent ten years on the "other side." This often happens when auto emails are sent.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JUNE 4, 2010
    [Blogger, Press] 7 Tips for Getting People to Your B2B Blog
    This means you can't write product pitches or publish press releases or talk about your company or post any of that other corporate dreck that puts people to sleep. Once you start leaving comments, your fellow bloggers will be so happy they'll start leaving comments on your blog -- as will other readers who find your comments. Welcome!
  • HINGE MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Blogger, Press] Visible Expert Profile: Tim Ash
    Tim had been making a name for himself in the world of conversion rate optimization when an author friend recommended him to the well-established Wiley Press publishing company. Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? Becoming a Lead Dog. The year before that, it was 24.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blogger, Press] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
    It's that time of year where every blogger in the universe posts what they are thankful for, or tries to work what they do into a Thanksgiving meal metaphor. I've read some negative press about them this year. Given my general lack of creativity I LOVE THIS TIME OF YEAR. You send us prospecting lists written on napkins. Keep it up.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [Blogger, Press] Podcasting As Content Marketing: An Interview With Podcast Pro.
    Everybody’s pressed for time. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Blogger, Press] 5 Obvious Ways to Grow an Email List That You’re Ignoring
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. “ABC Monthly Email") and adding a simple entry box for the subscriber to enter an email address and press 'submit.'. This is a guest post written by Pam Sahota. Free ebooks.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 5, 2009
    [Blogger, Press] Herman Miller: Great Chairs, Great Company, Great Content Marketing
    Although the traditional press would have been essential to the success of a new product a decade ago, it’s the blogosphere that is overwhelmingly influential today. Go after those bloggers who care about your part of the business and product universe. Virtually all of the articles about the new chair come from blog writers.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Blogger, Press] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. Time to Kill the Press Release? Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. Like hooking their toilet up to Twitter.  Bloody great idea. Tweet This!
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 2, 2009
    [Blogger, Press] Using Social Media: Part 6 - Measurement
    Feedburner is a nice way to track subscribers to your blog or any RSS feed that you create for corporate updates, such as press releases, newsletters, etc. Using Social Media: Part 5 – Blogger Relations.  . Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. Measure What Counts.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Blogger, Press] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know. 94) Send out a press release about every little insignificant thing. If you're creating marketing people love , that is. Oh look!
  • THE TOP LINE  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blogger, Press] Drip campaigns keep your company top of mind: 5 steps for success + an example
    Identify a pressing concern. One of the best ways to identify a pressing concern is to monitor news in your target audience’s industry.  Blog this on Blogger. How do you stay top of mind when everyone is head’s down trying to get their own jobs done?  Drip campaigns reinforce your brand. Make it personal. Laura&#.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger, Press] Top 56 B2B Marketing Posts October 2010
    Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Great content this month via the B2B Marketing Zone.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 19, 2011
    [Blogger, Press] More Ways To Know If Your B2B Company is Social Media-Ready
    Relationship building skills also translate to reaching out to online influencers, but the PR pros need to understand that an email press release to bloggers doesn’t build a relationship. Last week I wrote a post about how to know if customer service reps at a B2B company are ready for social media. Marketing Staff. Sales Force.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Blogger, Press] 2012 Social Media Business Trends
    Award Winning Blogger at Webbiquity. New forms of press releases optimized for mobile readers will evolve. As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. So what are the social media trends for business in 2012 for….[building
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 18, 2012
    [Blogger, Press] Winning the Attention Game in Content Marketing
    E.g., calling your content “news” and sending a press release over the wires can have a dramatic impact on how the information is received and where it is featured. Optimize Story, Wrapper and Delivery Mechanisms to Break Through and Achieve Your Goals. The truth is, I don’t really believe these words. 140-Characters ADD.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 7, 2010
    [Blogger, Press] Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth?
    It was November 19, 2009 when a famous Japanese blogger named Matsuyou decided to change her profile photo. Recent Press Coverage about Twitter Service in Japan (joi.ito.com). Twitter books line the shelves at the famous Japanese electronics store Yodobashi Camera. And the numbers are already showing that the growth is impressive.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Blogger, Press] Five Reasons You May Not Be Spending Enough on Content Marketing
    For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues. Powered by Blogger
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    One suggestion we have used with customers to help them maximize differentiation is to provide executive assessment tools, , that can assess customer opportunities and align solutions to help solve the most pressing needs / solve specific problems. Powered by Blogger Wednesday, July 07, 2010 How to Break Free of the Pack?
  • E-STORM  |  WEDNESDAY, AUGUST 25, 2010
    [Blogger, Press] We've made the Inc. 5000 list for the third year straight!
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! 5000 list for the third year straight! The 2010 Inc.
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively. Powered by Blogger For marketers, the news is good overall. They do if they are.
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [Blogger, Press] Choosing an Email Marketing Software « The Effective Marketer
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [Blogger, Press] The Challenges in Adoption of Marketing Technology « The Effective.
    With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 1, 2010
    [Blogger, Press] How Businesses Can “Share” and Become “Social” in Social Media
    Are you just going to blast us with your press releases on your Twitter feed or Facebook Fan Page? Remember: social media was created for average people like you and me, not businesses. Another aspect about Social Media is, at the end of the day, it’s all about sharing. This is a no-brainer. 2) Provide Valuable Information. What to do?
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Blogger, Press] Just how connected are the world’s top 5 IT services companies?
    Blogs: IBM has actively encouraged its staff to participate and interact online so the sheer number of IBM bloggers is no surprise. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . Fujitsu.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Blogger, Press] Don’t They Know Who You Are? Why Reputation Management is Crucial
    These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. This Time, It’s Personal. few examples.
  • SOCIAL MEDIA B2B  |  FRIDAY, JUNE 25, 2010
    [Blogger, Press] What is Your B2B Company About?
    Bloggers and speakers are always looking for examples and they rarely contact a pr person or look at a press release. Every day you meet people in real life and on the web and you tell them what your B2B company does. Start with Keywords. You already know what your company does, but can you describe it succinctly? Share it Internally.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Blogger, Press] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    This promotion will be happening in conjunction with a KLOUT Promotion, blogger giveaway, online press releases, and trade show efforts. Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Blogger, Press] The 39 Social Media Tools I’ll Use Today
    Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. It’s a good choice for agencies, too.
  • WRITTENT  |  MONDAY, JUNE 24, 2013
    [Blogger, Press] How to Write a Bare-Bones Content Strategy for Small Business
    Is your company so incredibly fresh-off-the-press that you haven’t made a single sale yet? Inbound Links: These numbers can indicate how your content stacks up against the competition, and whether other bloggers consider your work worthy of citing. 'It’s so easy to get caught up in content envy. Compile Customer Assets. That’s okay.
  • BIZNOLOGY  |  TUESDAY, JUNE 29, 2010
    [Blogger, Press] T-Mobile Curates Web Content
    So it is easier for consumers, customers, and the press to come to our product sites to get early information, and since we use RSS feeds to bring ongoing information in, you can get robust product information(demos, videos, etc.) MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong?
  • E-STORM  |  MONDAY, MARCH 1, 2010
    [Blogger, Press] Quick Debrief on the EDU Research Group 2010 Conference
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! You can check out the slides of our presentation below.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 26, 2009
    [Blogger, Press] Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com
    There are over 200 million blogs and 54% of bloggers post content or tweet daily. 34% of bloggers post opinions about products and brands. Learn more in our Press Release: Marketo Connects Social Media With Marketing Automation. Why should I care about Social Networks? . 96% of GenY has joined a social network.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Blogger, Press] Important Lessons in Online Reputation Management From @AndyBeal [@InboundNow #24]
    Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Does the CEO have a tendency to get negative press, and you're listening for that? He's the co-author of a book called Radically Transparent. An online reputation management horror story.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [Blogger, Press] Top Social Media Measurement and Tracking Tools
    Sales & Marketing. --> Bloggers. --> Resources. Press Conference. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Post a Job.
  • E-STORM  |  WEDNESDAY, DECEMBER 2, 2009
    [Blogger, Press] Seven Requirements for any Social Media Initiative (or Seven.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! Let’s use the press release as an analogy.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [Blogger, Press] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 15, 2009
    [Blogger, Press] How NOT to pitch a blog | Online Marketing Blog
    Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.
  • E-STORM  |  WEDNESDAY, JANUARY 20, 2010
    [Blogger, Press] Multichannel Marketing: Public Relations' Impact on PPC
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! 45 to 64 make highest US median weekly earnings.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] PKM and the Organization - Pollard
    < £ Salon Bloggers & > September 27, 2006. -->. Island Press. The thoughts expressed herein are strictly those of the blogger. Dave Pollards environmental philosophy, creative works, business papers and essays. September 2006. Aug Oct. MADE IN CANADA. trust your instincts. The PKM-Enabled Organization. together.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 12, 2010
    [Blogger, Press] When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who Participate in Social Media!
    Yesterday, I issued a press release talking about how my LinkedIn book , “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn &# won and Honorable Mention for Best Non-Fiction Book of 2009. If there is an article that you read and find interesting, press the “Like&# button or comment on it! Thank me?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2011
    [Blogger, Press] Hey Internet Industry! Enough Already!
    Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. In Image via CrunchBase. He pushed just far enough to get officially fired. back to relevance. Well, do the math. Maybe.
  • ENGAGE  |  FRIDAY, AUGUST 16, 2013
    [Blogger, Press] Why the Internet Needs an Editor
    But what’s to say your readers’ favorite bloggers practice the same due diligence? You’d be hard-pressed to find an editor out there who doesn’t enjoy to write. 'Does the name Kara Alongi ring a bell? If the answer is no, you’re not spending enough time on the Internet. Here are two: Now I know why My mom is so overprotective of me.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Blogger, Press] The marketing graveyard has shut up shop
    Get that right and it doesn’t matter if you are using twitter, email, DM or good old press ads – you will get results. In the word of a great blogger: If the message is right, who cares what screen people see it on? 'A blog post on the death of email caused quite a stir recently. There was even evidence to back it up.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, SEPTEMBER 22, 2012
    [Blogger, Press] PR / Media Pros Should Stand Firm on Requiring Quote Approvals
    new spotlight has been cast on the issue, with writer Michael Lewis’ acknowledgment that he’d agreed to quote approval for his Vanity Fair profile on Barack Obama, and the new policy issued by the New York Times , which forbids their reporters from agreeing to “after-the-fact quote approval by sources and their press aides.”.
  • BLOG MY CALLS  |  MONDAY, MARCH 5, 2012
    [Blogger, Press] Problems Facing Call Centers
    Just as productivity metrics fail to fully measure the effectiveness and performance of call centers; they also fail to solve, or even recognize, the most pressing problems call centers face. Productivity metrics simply fail to address, or even acknowledge, these basic problems. What about customer service? feel appreciated and challenged.
  • EB2BLEADS  |  TUESDAY, MARCH 15, 2011
    [Blogger, Press] Improve Website Ranking – A How To Guide
    Getting links from places such as industry sites, respected bloggers and press releases will build trust and authority for your website. Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need. It can be a game changer for your business if done right.
  • EB2BLEADS  |  TUESDAY, MARCH 15, 2011
    [Blogger, Press] How To Improve Website Ranking
    Getting links from places such as industry sites, respected bloggers and press releases will build trust and authority for your website. Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need. It can be a game changer for your business if done right.
  • EB2BLEADS  |  TUESDAY, MARCH 15, 2011
    [Blogger, Press] How To Improve Website Ranking
    Getting links from places such as industry sites, respected bloggers and press releases will build trust and authority for your website. Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need. It can be a game changer for your business if done right.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 2, 2012
    [Blogger, Press] The Big, Bold Benefits of Blogging for Business
    Blogs’ however is a pretty broad term, and includes innumerable variations across such platforms as Blogger, WordPress, Tumblr, Posterous, and more. If you’re simply using it as a press release newsfeed, don’t expect much in terms of results. Blogs came in at #4 on the list. Why would this be? You’d think so, but you’d be wrong.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 22, 2010
    [Blogger, Press] Blog with Discipline to Get Marketing Results
    recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers. Hubspot suggests that you take information from your Press Releases and create blog entries.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Blogger, Press] Lessons from the Field – Blogger Outreach
    They are a full service media relations agency with offices in 5 major US cities so you would think that they would have the requisite research staff to figure out what a blogger blogs about before adding them to their distribution for products. Connect – Reach out to influential bloggers in your space based on your research.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 13, 2009
    [Blogger, Press] effective marketer principle 4: take responsibility for decisions
    Do you have to put out a press release after you revamp your whole website? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? Until there’s a clear “owner”, a task won’t get done.
  • THE EFFECTIVE MARKETER  |  SUNDAY, JANUARY 25, 2009
    [Blogger, Press] effective marketer principle 7: run productive meetings
    There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. And are also good source of humoristic material (see Dilbert cartoons) for the fact that they are often badly run and take way too much time. Why are we meeting? problem.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 12, 2009
    [Blogger, Press] Outlook Productivity Tips « The Effective Marketer
    Simply press CTRL+SHIFT+K. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? Pronto!
  • THE EFFECTIVE MARKETER  |  MONDAY, APRIL 6, 2009
    [Blogger, Press] get hired in marketing
    You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. Then you have to first understand the rules of the game. How do you do that?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 21, 2009
    [Blogger, Press] Why Social Media Is Not For Everyone « The Effective Marketer
    Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz. Sales? Maybe not so much.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida. Latest Research.
  • EB2BLEADS  |  TUESDAY, MARCH 15, 2011
    [Blogger, Press] How To Improve Website Ranking
    Getting links from places such as industry sites, respected bloggers and press releases will build trust and authority for your website. Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need. It can be a game changer for your business if done right.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 11, 2011
    [Blogger, Press] Content-Mining the Press
    Even if you have an original blogger and you re-purpose existing content and you have a steady source of outside content, you still might be looking for ways to interject fresh ideas into your content stream. If so, look to the press and the blogosphere and mine content from there. Sources: News. Internet. Competition. Conversation.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, FEBRUARY 1, 2011
    [Blogger, Press] Are We Scrubbing the LIfe Out of Press Releases?
    When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict.
  • TOM PISELLO  |  FRIDAY, APRIL 16, 2010
    [Blogger, Press] Alinean Announces Migration of Sales & Marketing Tool Platform.
    The press release can be found at: [link] Posted by Tom Pisello at 5:16 AM Email This BlogThis! Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How Do You Get Started in Content Marketing?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [Blogger, Press] Business Value of Social Networking
    101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 24, 2009
    [Blogger, Press] Content Creation Made Easy
    Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. How do you overcome this challenge? of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 29, 2009
    [Blogger, Press] 101 Tips from 50 Small Business Bloggers
    Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 26, 2009
    [Blogger, Press] Driving Traffic to Your Homepage All the Time May Be a Big Mistake
    Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing? You begin to see great results with hundreds of new visitors coming to your site everyday. You are excited until you see two key site statistics that burst your bubble. They are: 1. of Tiecas, Inc.
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