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  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Blogger, Press] 8 Mobile Apps Marketers Can't Live Without
    Need a mid-afternoon caffeine fix to get you through blogger's block? You know when to type in your password, when to press pound, and how to erase the message without the prompts. There is nothing like getting a smartphone for the first time and having the opportunity to choose from millions of apps. You can tag your notes.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Blogger, Press] Five Reasons You May Not Be Spending Enough on Content Marketing
    For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues. Powered by Blogger
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Blogger, Press] The 39 Social Media Tools I’ll Use Today
    Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Smart. implement bit.ly
  • B2BBLOGGERS  |  TUESDAY, DECEMBER 14, 2010
    [Blogger, Press] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
    Marketing Automation vendors will not stop duking it out in the blogosphere Throughout 2010, Marketo, Eloqua, Genius, Loopfuse, et al have been openly dueling with each other on their blogs , on other’s people’s blogs , social networks , and in the press. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1.
  • PAUL GILLIN  |  THURSDAY, JULY 8, 2010
    [Blogger, Press] Oracle’s Social Media Policy
    See Policy Regarding Communications with Press and Analysts. Blogging Best Practices. A “New Media Handbook for Bloggers” is available as a separate document for employees interested in establishing a blog. version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Blogger, Press] Best of 2009: Social Media Marketing, Part 1
    It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. by HubSpot.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger, Press] BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
    s a huge and terrifying step to press a button and potentially allow the whole world to read your words. Posted in Guest bloggers. Guest bloggers (20). Search the BMJ. BMJ Journals. BMJ Careers. BMJ Learning. BMJ Knowledge. BMJ Group. BMJ Group blogs. Subscribe to the BMJ blog feed here. person. 10 Jun, 08 | by BMJ Group. Web 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2009
    [Blogger, Press] Social Media and the Freedom to Hate
    This bleeding edge of social media ethics is a place where the law, free press, individual liberty, and civility intersect. Whether you’re a blogger, Tweeter or simply a passive reader, the opportunity to have hate pushed in your face affects us all. My local newspaper is a toxic cesspool. . This is the darkest side of social media. 
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Blogger, Press] 9 Insider PR Tips for Attracting Media Attention
    These days, not only can you attract the attention of traditional outlets including newspapers and television stations, but you can also look to bloggers and online outlets for coverage and exposure. In a nutshell, I've gathered a good amount of insight from spending time in the media world. This often happens when auto emails are sent.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 5, 2009
    [Blogger, Press] Herman Miller: Great Chairs, Great Company, Great Content Marketing
    Although the traditional press would have been essential to the success of a new product a decade ago, it’s the blogosphere that is overwhelmingly influential today. Go after those bloggers who care about your part of the business and product universe. Virtually all of the articles about the new chair come from blog writers.
  • 6SENSE  |  THURSDAY, JANUARY 7, 2016
    [Blogger, Press] How To Build a Rockstar B2B Marketing Team
    Press Relations / Analyst Relations – who knows every journalist, analyst and blogger writing or researching your space? Modern marketers are awash in new technologies, distribution channels and strategies. The Messengers and Industry Experts. The first section represents the very basics of B2B marketing that every team needs. Latest
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Blogger, Press] 5 Obvious Ways to Grow an Email List That You’re Ignoring
    Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. “ABC Monthly Email") and adding a simple entry box for the subscriber to enter an email address and press 'submit.'. This is a guest post written by Pam Sahota. Free ebooks.
  • HUBSPOT  |  MONDAY, SEPTEMBER 13, 2010
    [Blogger, Press] Top 5 Inbound Marketing Articles to Start the Week: Emerging Social Platforms
    Covering location -based services, Q&A platforms, platforms for press, and microblogging services, this guide will help you get a handle on how to start using them successfully. 10 Things Bloggers Should NOT Do. In this DailyBlogTips article, however, bloggers are warned what not to do. Author: Erica Swallow on Mashable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 29, 2010
    [Blogger, Press] Did Mashable cross a line?
    The author Christina Warren was a film major and former style blogger for AOL). I’ll tip my hand here and say that my undergrad was in journalism and I believe this institution is essential to democracy.  Apparently this sensitive data (complete with UNDER NDA watermarks) was just found sitting around the Internet. Like Mashable.
  • CONTENT MARKETING TODAY  |  MONDAY, FEBRUARY 15, 2010
    [Blogger, Press] 7 Ways to Maximize The Content Marketing Impact of Your Newsletter
    Remember, news releases are for much more than getting press; they are for building key links and for helping bloggers and influencers find your site. Industry bloggers will be key to extending the reach and impact of your newsletter. 5. That is obviously critical. Think outside the newsletter. Keep the sales pitch out.
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 15, 2011
    [Blogger, Press] B2B Blog Q&A: How do I start a B2B Blog?
    Guest Post by blogger and author, Mark W. There will be no media relations, no press releases, no employee newsletters if the money doesn’t flow. What happens if key bloggers get too busy or don’t follow-through? Mark is a regular guest blogger for MLT Creative's B2B Ideas @ Work blog. Schaefer. There. Thanks!
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Blogger, Press] Is Content Curation an Easy Way for Content Marketers to Do More.
    Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Blogger, Press] 19 New Featured Sources on the B2B Marketing Zone
    The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Time to Kill the Press Release? Sarah Worsham ( @sazbean ). June 7, 2010. Topics.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 12, 2010
    [Blogger, Press] When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who Participate in Social Media!
    But social media is about you, not about me, so I want to share in the victory by offering you some free social media books. What do you need to do? Just participate! Keep reading for details. You know what else happened?  A lot of the authors themselves came to my blog to comment and thank me. Crush It! Facebook Me! Optimization by Deltina Hay.
  • EB2BLEADS  |  TUESDAY, MARCH 15, 2011
    [Blogger, Press] How To Improve Website Ranking
    Getting links from places such as industry sites, respected bloggers and press releases will build trust and authority for your website. Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need. It can be a game changer for your business if done right.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Blogger, Press] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Instead of pressing that Google Search button for everything, why not start frequenting some top websites where definitive blog posts are being published by thought leaders in the industry? But where do you start seeking out this information? One recent post that I recommend you read: Social Media Use Cases: Arcade Fire. Thanks!
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 1, 2010
    [Blogger, Press] How Businesses Can “Share” and Become “Social” in Social Media
    Are you just going to blast us with your press releases on your Twitter feed or Facebook Fan Page? Remember: social media was created for average people like you and me, not businesses. Another aspect about Social Media is, at the end of the day, it’s all about sharing. This is always a tough one for companies. What to do? Agree?
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Blogger, Press] Important Lessons in Online Reputation Management From @AndyBeal [@InboundNow #24]
    Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Does the CEO have a tendency to get negative press, and you're listening for that? He's the co-author of a book called Radically Transparent. An online reputation management horror story.
  • HUBSPOT  |  THURSDAY, OCTOBER 28, 2010
    [Blogger, Press] Get a Head Start on Blogging by Post-Dating a Month of Content
    Companies who are producing great content at a consistent cadence usually plan for their success – whether through an editorial calendar filled by members of a team or with a single blogger who is crafting a lot of content at once and then publishing it in separate posts. Post Dating an Article in Blogger. Try HubSpot for Free!
  • HUBSPOT  |  MONDAY, SEPTEMBER 27, 2010
    [Blogger, Press] Top 5 Inbound Marketing Articles to Start the Week: Improve Your Pitches
    Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. Weekly Press Release Optimization Webinars. Find out how effective your press releases are and learn practical tips and strategies to make them even better! As marketers, we're all strapped for time.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Blogger, Press] Marketing Blog Marketing Automation | Lead Generation | Email.
    Guest Blogger. News and Press. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Microsites. Internet Lead Capture. Lead Routing. QR Codes. Video Hosting. Website Tracking.
  • SOCIAL MEDIA B2B  |  FRIDAY, JUNE 25, 2010
    [Blogger, Press] What is Your B2B Company About?
    Bloggers and speakers are always looking for examples and they rarely contact a pr person or look at a press release. Every day you meet people in real life and on the web and you tell them what your B2B company does. Start with Keywords. You already know what your company does, but can you describe it succinctly? Share it Internally.
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Blogger, Press] Just how connected are the world’s top 5 IT services companies?
    Blogs: IBM has actively encouraged its staff to participate and interact online so the sheer number of IBM bloggers is no surprise. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . 1. IBM. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger, Press] Marketing observations from Europe
    Would love to have some of the European {grow} community members weigh in on this topic. I did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) When I pressed her for a reason why she couldn’t fulfill this minor request, she reluctantly complied.  Must have worked. Not together of course.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 7, 2010
    [Blogger, Press] Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth?
    As it turns out, the hashtag #ahiru and the logo represent the term “ahiruguchi,&# which literally means duck mouth or duck lips.  It was November 19, 2009 when a famous Japanese blogger named Matsuyou decided to change her profile photo. Recent Press Coverage about Twitter Service in Japan (joi.ito.com). windmillnetworking.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 19, 2010
    [Blogger, Press] Marketing observations from Europe
    In fact, at one hotel, I was charged five euros (about $6) for 15 minutes of Internet time. I did get to meet some high-profile bloggers on my trip (video interviews forthcoming!) When I pressed her for a reason why she couldn’t fulfill this minor request, she reluctantly complied.  Must have worked. Not together of course.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Blogger, Press] Grande Guide to B2B Blogging
    even the press as company responses on blogs are. KEEP IT SHORT AND TO THE POINT Business people are pressed for time, so keep your. on B2B blogging as the Editor. -In-Chief of B2B Bloggers. Many people are unsure how to approach an influential blogger, though. blog to outside bloggers and now, five industry experts.
  • BLOG MY CALLS  |  MONDAY, MARCH 5, 2012
    [Blogger, Press] Problems Facing Call Centers
    Just as productivity metrics fail to fully measure the effectiveness and performance of call centers; they also fail to solve, or even recognize, the most pressing problems call centers face. Productivity metrics simply fail to address, or even acknowledge, these basic problems. What about customer service? feel appreciated and challenged.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 7, 2012
    [Blogger, Press] Don’t Fall Far From the Tree: Using Apple’s Marketing Techniques to Advance Your Brand
    Invitations to what is assumed to be the unveiling of the iPhone 5 were received this week by media, bloggers and influencers inviting them to a mystery event on September 12, and Apple fans around the world are eager to see what is revealed next Wednesday. marketing tactic that Apple has practically written the book on is buzz marketing.
  • EB2BLEADS  |  TUESDAY, MARCH 15, 2011
    [Blogger, Press] Improve Website Ranking – A How To Guide
    Getting links from places such as industry sites, respected bloggers and press releases will build trust and authority for your website. Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need. It can be a game changer for your business if done right.
  • EB2BLEADS  |  TUESDAY, MARCH 15, 2011
    [Blogger, Press] How To Improve Website Ranking
    Getting links from places such as industry sites, respected bloggers and press releases will build trust and authority for your website. Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need. It can be a game changer for your business if done right.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 2, 2012
    [Blogger, Press] The Big, Bold Benefits of Blogging for Business
    Blogs’ however is a pretty broad term, and includes innumerable variations across such platforms as Blogger, WordPress, Tumblr, Posterous, and more. If you’re simply using it as a press release newsfeed, don’t expect much in terms of results. Blogs came in at #4 on the list. Why would this be? You’d think so, but you’d be wrong.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blogger, Press] 10 Things About Operating A Teleprospecting Firm To Be Thankful For
    It's that time of year where every blogger in the universe posts what they are thankful for, or tries to work what they do into a Thanksgiving meal metaphor. I've read some negative press about them this year. Given my general lack of creativity I LOVE THIS TIME OF YEAR. You send us prospecting lists written on napkins. Keep it up. 6.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, MAY 2, 2010
    [Blogger, Press] Trade Shows Part 2: How to Pick Events
    Is there a proper press room? What about analysts and other influencers like bloggers? The Hand-Wringers hate events. So once a year we fling them into a big budget and hope nobody asks why a specific event is or isn’t on the list for the next year. Picking events is hard. Can we time our product launch around it? How many closed?
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 22, 2010
    [Blogger, Press] Blog with Discipline to Get Marketing Results
    recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers. Hubspot suggests that you take information from your Press Releases and create blog entries.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Blogger, Press] Lessons from the Field – Blogger Outreach
    They are a full service media relations agency with offices in 5 major US cities so you would think that they would have the requisite research staff to figure out what a blogger blogs about before adding them to their distribution for products. Connect – Reach out to influential bloggers in your space based on your research.
  • STORIES THAT SELL  |  TUESDAY, JUNE 21, 2011
    [Blogger, Press] Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial
    Note from Casey Hibbard: While I'm out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Bill Metcalf. One of the most powerful tools in any marketing arsenal is raving testimonials from your happy clients. Victory?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 13, 2009
    [Blogger, Press] effective marketer principle 4: take responsibility for decisions
    Do you have to put out a press release after you revamp your whole website? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? Until there’s a clear “owner”, a task won’t get done.
  • THE EFFECTIVE MARKETER  |  SUNDAY, JANUARY 25, 2009
    [Blogger, Press] effective marketer principle 7: run productive meetings
    There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. And are also good source of humoristic material (see Dilbert cartoons) for the fact that they are often badly run and take way too much time. Why are we meeting? problem.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 12, 2009
    [Blogger, Press] Outlook Productivity Tips « The Effective Marketer
    Simply press CTRL+SHIFT+K. A new task window will open up waiting for your input. 4.        Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. Pronto!
  • THE EFFECTIVE MARKETER  |  MONDAY, APRIL 6, 2009
    [Blogger, Press] get hired in marketing
    You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. Before you go out on an interview,   you need to understand how hiring works.
  • THE EFFECTIVE MARKETER  |  SATURDAY, JUNE 13, 2009
    [Blogger, Press] free stuff that sells. maybe.
    Especially anything to do with the actual lead generation or companies making them. I’ve seen it all and my sister keeps pressing her new lead system craze on me. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Maybe. Give away free stuff.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 21, 2009
    [Blogger, Press] Why Social Media Is Not For Everyone « The Effective Marketer
    Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz. Sales? What is it for? Please share!
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [Blogger, Press] Choosing an Email Marketing Software « The Effective Marketer
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Blogger, Press] What Trigonometry Has to Do With Marketing?
    recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. I had classes on those old typewriters and you had to press each key really hard. And then something happened. started to become faster.
  • E-STORM  |  MONDAY, APRIL 14, 2008
    [Blogger, Press] It's Official - e-Storm is having a party
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! We got our friends of Otis to host it. Privacy Policy
  • E-STORM  |  WEDNESDAY, DECEMBER 2, 2009
    [Blogger, Press] Seven Requirements for any Social Media Initiative (or Seven.
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! Let’s use the press release as an analogy.
  • E-STORM  |  WEDNESDAY, JANUARY 20, 2010
    [Blogger, Press] Multichannel Marketing: Public Relations' Impact on PPC
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! 45 to 64 make highest US median weekly earnings.
  • E-STORM  |  MONDAY, MARCH 1, 2010
    [Blogger, Press] Quick Debrief on the EDU Research Group 2010 Conference
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! You can check out the slides of our presentation below.
  • E-STORM  |  WEDNESDAY, AUGUST 25, 2010
    [Blogger, Press] We've made the Inc. 5000 list for the third year straight!
    e-storm International Home Careers Careers in Kuala Lumpur e-storm Bloggers Antony Ho Archi Rajwat Daniel Riveong Ivana Petraskova Jonathan Reyes Kevin Ritchie Lisa McGuire Mehrshad Mansouri Nicole Reber Robert Yang William Gaultier Privacy Policy Thank You for Contacting e-storm! 5000 list for the third year straight! The 2010 Inc.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 10, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida. Latest Research.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [Blogger, Press] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.
  • EB2BLEADS  |  TUESDAY, MARCH 15, 2011
    [Blogger, Press] How To Improve Website Ranking
    Getting links from places such as industry sites, respected bloggers and press releases will build trust and authority for your website. Strategy is about making key decisions before and during a process, that determine the final outcome, and deliver a result you need. It can be a game changer for your business if done right.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 11, 2011
    [Blogger, Press] Content-Mining the Press
    Even if you have an original blogger and you re-purpose existing content and you have a steady source of outside content, you still might be looking for ways to interject fresh ideas into your content stream. If so, look to the press and the blogosphere and mine content from there. Sources: News. Internet. Competition. Conversation.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 3, 2011
    [Blogger, Press] B2B Blog Q&A: The blog's voice, mine or the business?
    Guest Post by blogger and author, Mark W. We received this great question from Josh Cantrell, a B2B blogger. So a voice does evolve and hopefully over time it will become less press release-like and more human, accessible and friendly. Mark is a regular guest blogger for MLT Creative's B2B Ideas @ Work blog. Schaefer.
  • VIEWPOINT  |  WEDNESDAY, MARCH 2, 2011
    [Blogger, Press] A 3 Step Process to Make Social Media Produce Sales
    Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Press your marketing consultants, ad agency reps and employees to answer business questions first.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, FEBRUARY 1, 2011
    [Blogger, Press] Are We Scrubbing the LIfe Out of Press Releases?
    When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict.
  • B2B IDEAS @ WORK  |  TUESDAY, FEBRUARY 8, 2011
    [Blogger, Press] Ready to Elevate Your B2B Blog? I’m Ready to Write Your Next Post
    If you must have every post approved by PR, HR, legal and the janitorial staff, or if your boss is determined to use the blog as another way to post press releases, the content is probably going to end up a little bland, right? Mark Schaefer is a consultant, college educator and blogger at {grow}. What are the RESULTS of your blog?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Blogger, Press] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Blogger, Press] Best of ClickDocuments "Connect the Docs" Blog in 2010
    A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. 2010 Content Marketing Trends and Predictions. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Customer.
  • TOM PISELLO  |  FRIDAY, APRIL 16, 2010
    [Blogger, Press] Alinean Announces Migration of Sales & Marketing Tool Platform.
    The press release can be found at: [link] Posted by Tom Pisello at 5:16 AM Email This BlogThis! Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. How Do You Get Started in Content Marketing?
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    One suggestion we have used with customers to help them maximize differentiation is to provide executive assessment tools, , that can assess customer opportunities and align solutions to help solve the most pressing needs / solve specific problems. Powered by Blogger Wednesday, July 07, 2010 How to Break Free of the Pack?
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 10, 2010
    [Blogger, Press] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida.
  • SAZBEAN  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger, Press] Detroit Bloggers Trailer [video]
    Amidst all the negative press about Detroit, there are people who do believe in and are working towards a brighter future. Video produced by Fafoutee Video Productions. Originally released at the Detroit #140conf on October 20, 2010. Trailer for a one hour documentary on people who blog and love Detroit.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger, Press] Top 56 B2B Marketing Posts October 2010
    Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Great content this month via the B2B Marketing Zone.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Blogger, Press] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Once upon a time a press release was designed solely to get media attention. With online press releases you can certainly reach the media. You can send your press releases to: The Media  – newspapers, magazines, wire services (such as AP), and broadcast outlets. Press release distribution sites, both paid and free services.
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Blogger, Press] Nine Keys to a Robust Editorial Career in Social Media
    Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Be a blogger. This isn’t necessarily a bad thing. Be media neutral. Be employer neutral.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [Blogger, Press] Business Value of Social Networking
    101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 24, 2009
    [Blogger, Press] Content Creation Made Easy
    Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. How do you overcome this challenge? of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 29, 2009
    [Blogger, Press] 101 Tips from 50 Small Business Bloggers
    Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 26, 2009
    [Blogger, Press] Driving Traffic to Your Homepage All the Time May Be a Big Mistake
    Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing? You begin to see great results with hundreds of new visitors coming to your site everyday. You are excited until you see two key site statistics that burst your bubble. They are: 1. of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 28, 2010
    [Blogger, Press] A Blogging Style to Call Your Own
    Not everyone is a natural born blogger. It takes time and practice to find and develop your own blogging voice. The tricky part is that it must resonate with your audience and not because you happen to be passionate about smoething. It’s not about you; it’s all about your readers. There are examples and additional resources too. Resources
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Blogger, Press] How to Use a B2B Blog to Win Customers and Influence Prospects
    It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. 2. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. agree with you about being able to contact experts or bloggers. All Rights Reserved.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 3, 2010
    [Blogger, Press] How Lack of Marketing Content Can Derail Your Website Redesign Project
    In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. Resources
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Blogger, Press] Vital statistics for B2B marketers – The case study
    Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. PR: Press releases with details of the video and links were sent out both to key journalists and via free online newswires with instant results and coverage. Objectives.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blogger, Press] Want an effective blog? Be a politician
    That's right, to be an effective blogger, you need to hone your political skills. Being a successful blogger necessitates that you have a support team, people who will do the work of maintaining your website, monitoring your blog, and alerting you to problems while you are busy writing the posts, and generally getting the message out there.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 9, 2010
    [Blogger, Press] Blog Writing Tips for Business Clarity
    Readers are pressed for time. Blog this on Blogger. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. Readers are seeking out solutions. Go easy on the jargon and cliches. Why should I care?”.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Blogger, Press] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. Time to Kill the Press Release? Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. Like hooking their toilet up to Twitter.  Bloody great idea. Tweet This!
  • SMART MARKETING  |  MONDAY, MARCH 27, 2006
    [Blogger, Press] Smart Marketing: Tips from a marketing headhunter
    « Microsofts Marketing Mistake | Main | Marketing lessons from Best Buys Richard Schulze » Tips from a marketing headhunter For some time now, Ive admired Harry Joiner , a first-rate Marketing Headhunter and fellow blogger. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Businessorientation.
  • MARKETING EDGE  |  WEDNESDAY, JULY 27, 2005
    [Blogger, Press] Marketing Edge
    Subscribe to our podcast « Podblaze founder & CEO writes podcasting white paper Direct mail – The old standby for branding & leads » Earn credibility with some creative PR thinking In today’s Marketing Minute, host Albert Maruggi challenges the usefulness of a “good&# profile piece in the press.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 1, 2006
    [Blogger, Press] Marketing Edge
    Mark Mitchell of the UK-based marketing and PR firm Pattison Mitchell says Europeans are much too pressed for time to be attending seminars just for the sake of exploring a topic. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. three different continents, to be exact. Suite 221, St.
  • MARKETING EDGE  |  TUESDAY, JULY 24, 2007
    [Blogger, Press] Marketing Edge
    You know, I’ve been at a few of those goat rodeos called presidential debates back when I was press secretary of the Republican National Committee. The questions did, for the most part, seem to represent a cross section of the country’s most pressing concerns. What should I do? The YouTube era becomes mainstream. But no.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [Blogger, Press] Marketing Edge
    Becomes “Upload That Video!&# &# vSocial Press » Blog Archive » vSocial on Marketing Edge Podcast-&# Don’t Touch that Dial&# becomes “Upload that Video&# Says: May 29th, 2008 at 4:48 pm [.]  “Don’t Touch That Dial!” What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 5, 2007
    [Blogger, Press] Marketing Edge
    Yes, there is a lesson here and it may be this: Who needs PR firms if they are going to make a mistake that some intern inside a company trying to get free press would make? 8. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. There are dozens of reasons for sloppy pitches. Uncover them. 3. Period.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 7, 2007
    [Blogger, Press] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 19, 2008
    [Blogger, Press] Marketing Edge
    Is Business Week reporter Steven Baker active on social media (podcasting, blogging, & twitter) because he doesn’t have enough press releases to read? What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 12, 2007
    [Blogger, Press] Blogger: Redirecting
    This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?
  • WRITING ON THE WEB  |  MONDAY, JULY 19, 2010
    [Blogger, Press] Content Creating Processes: Do you know too much?
    When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! Blog this on Blogger. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Write to teach and persuade. We know too much!
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, JULY 8, 2010
    [Blogger, Press] Time to Kill the Press Release?
    While writing a press release for a client the other day, I got to thinking about what I was doing. Because the more I thought, the less reason I could find for a company to issue a traditional “press release.”     What with the long decline of the trade press, there is less “press” out there to “release” information to.
  • BIZNOLOGY  |  TUESDAY, JUNE 29, 2010
    [Blogger, Press] T-Mobile Curates Web Content
    So it is easier for consumers, customers, and the press to come to our product sites to get early information, and since we use RSS feeds to bring ongoing information in, you can get robust product information(demos, videos, etc.) MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong?
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 4, 2010
    [Blogger, Press] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
    They provide a link to a media kit for reporters and bloggers. Its effective use of a PR Web press release puts it in the same league as much larger organizations. Even small companies can make a news splash by emulating these best practices on PR Web. The iPad is the new computing superstar with 2 million units sold in 2 months.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MAY 27, 2010
    [Blogger, Press] 5 Ways Social Media Impacts Journalism
    Are bloggers, tweeters and friends journalists, commentators or just regular folks reacting to media?  Most of the top stories in social media “differ dramatically from what is receiving attention in the traditional press. Only a quarter of the leading stories in any given week were the same as in the mainstream media.
  • CONNECT THE DOCS  |  THURSDAY, APRIL 29, 2010
    [Blogger, Press] The Content Marketing Question: To Gate or Not To Gate?
    Gated content must also be compelling, quite often it solves a pressing problem. Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! How should marketers leverage content? Which content should be free?
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 29, 2010
    [Blogger, Press] Apple vs Gizmodo: When Good Brands do Bad Things
    As both a blogger and an Apple customer I have to admit I am a bit torn. I am eagerly anticipating the shipment of my iPad 3G now that it is finally “late, late, late April&# but I am also disappointed in a brand I held in such high regard. I had been following the Apple vs Gizmodo flap with only half hearted attention this past week.
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