Customer Experience Matrix

JULY 16, 2009

Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. Results can be streamed to an external viewer as an RSS feed or presented in standard reports. Ramping from that to tracking millions of individuals is likely to uncover serious bottlenecks.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 5, 2008

The issue I’m wresting with is still how to present vendor summaries. At present I’m simply adding up the points and calculating a percentage of actual vs. potential points in each category. As much as anything, I’m deterred by the fact that I still haven’t figured out how to load the table into Blogger so it will display properly.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.”

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120