Chris Koch

MARCH 26, 2010

Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. When blogger’s block sets in at IBM , bloggers can get inspiration through software that lets customers suggest the topics they’d like to see covered. Get ideas from customers. This all happens before the writing begins.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

AUGUST 3, 2010

On the other hand, if you’re only trying to reach the techies, jargon may be expected, as marketer Jed Sundwall points out in this excellent presentation, Finding Your Social Media Voice. We need to understand the particular dialects of the audiences we’re trying to reach with social media.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts. If we ignore these messages, we can hurt the feelings of those involved and lose opportunities to have interesting conversations that could contribute to our social media success.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100