Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. If you have some budget, you can hire english students, professional bloggers, etc. 2%, your blog likely has very little traffic, so you need to build an audience.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Here are a few ways that PR can help with blog content generation: 1. Boosting credibility and enhancing visibility is one of the main goals for PR professionals.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

KoMarketing Associates

JUNE 26, 2018

Through their original research, most respondents (74 percent) stated that they have benefited through the amount of website traffic they have received. Sixty-three percent have benefited in the form of social shares, and 56 percent have received an advantage in the form of mentions from media, PR, influencers and bloggers.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. And then I think Overture, which became goto.com or vice versa, started Pay Per Click, click Marketing, and started paying for traffic. Some bloggers are more influential than trade publications.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. If you were looking to build links to your website about pets, you’d be better off finding a group that various pet bloggers reside in.

Link Building 100

Link Building Work Management Marketing Management Service 100

Sword and the Script | B2B

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Sharpspring

JANUARY 19, 2022

If you are doing a PR campaign, do it for publicity, not for links. If you start doing PR for links, you will start releasing low-quality press releases in no time. Creating high-quality content that attracts links as well as reaching out to bloggers or journalists is the most powerful and perfectly legit link building method.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Sprout Social

JANUARY 24, 2024

Website traffic from social media Tracking website traffic from social media is paramount for illustrating the tangible impact of influencer marketing on overall business success. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. It’s time to #DetoxYourFeed

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Hubspot

JULY 26, 2016

was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

ClearVoice

APRIL 25, 2022

You can also take your knowledge and expertise and share it with others as a guest blogger, especially as a guest blogger on a high DA-ranked website. Taking the guest blogging path offers an array of benefits : Directs more traffic to your website. Focus on digital PR. Increasing organic traffic with off-page SEO.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? The first page of search engine results gets far more clicks, and organic search traffic is free. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Now it’s time to get it in front of your target audience!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

OCTOBER 22, 2020

Though it requires a significant time commitment, writing a blog is a great opportunity to get your personal voice across, show off your expertise, and drive organic search traffic. Most business owners use blog posts to offer advice that can help to attract new visitors. Encourage others to quote you by name.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Biznology

JANUARY 18, 2017

It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Fake news producers will be looking for new victims that can generate traffic that earns them money. This of the worst possible PR nightmare scenario you could experience.

Planning 80

Planning Blogger Advertising Agencies PR 80

Webbiquity

MARCH 3, 2017

Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites as well as linking out to high quality sites. When you link to other websites, ensure it is a useful link.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. organic traffic will suffer a dramatic decrease because searchers will be encouraged to engage with AI snapshots instead of scrolling down to organic listings. When SGE goes live, you will likely lose a big percentage of your traffic.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Biznology

JUNE 13, 2017

A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget. Don’t (or Do) Compare My PR Campaign to Google Ads. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. How can bloggers do it more effectively? The second-best time is today.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

seo.co

MAY 2, 2021

of the world’s web traffic, and over 86,000 searches happen on Google every second. Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. Don’t disavow links simply because you don’t like the site, are new, or have low PR. MOZ Link Explorer.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. WORD-OF-MOUTH MARKETING. CONTENT BACKED BY DATA.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Writing on the Web

JUNE 19, 2013

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. b) Download the Google Chrome PR plugin. Image Source.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. A blogger may grab an image. Journalists and bloggers are very hardworking. At right is an example. Reporters want more than words.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “MD at B2B integrated marketing firm with personal roots in PR.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Walker Sands

NOVEMBER 19, 2020

Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time. To add the PR perspective, VP Kelly O’Brien joined the conversation, hosted by Manny Veiga. Sure, pitch stories, if you have them.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

Hubspot

APRIL 18, 2019

They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. Unfortunately, as time went on, publications began stuffing irrelevant, poorly-written content with specific keywords just to get more traffic.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

KoMarketing Associates

OCTOBER 4, 2016

When considering SEO and social media as potential distribution paths, success metrics need to go beyond broad-based performance benchmarks (such as traffic and leads). Blogger Outreach & Communications. Third Party Referral Analysis via Google Analytics. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Convince & Convert

APRIL 17, 2015

The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. You likely have succeeded in your marketing campaigns that position you this way, and you probably get enviable traffic to your website. For the sake of an example, let’s use your CFO.

Thought Leadership 163

Thought Leadership Work Management Marketing Management Brand Identity 163