Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? It’s strategic positioning. Strong and consistent positioning is the key to marketing success. My competitive analysis focused on social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

Biznology

FEBRUARY 8, 2019

If you’re anything like the average beginner blogger, then you probably don’t know where to start. To help you answer them, here are some key questions to ask yourself and a few top tips for beginner bloggers: What are you aiming for? Each new feature has to be a positive change for your readers. What should you write?

Blogger 112

Blogger Tips Opinions Impressions 112

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Social Media 107

Social Media Statistics Marketing Management Ideal Customer Profiles 107

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Done right, both social media engagement and influencer outreach are personal, person-to-person.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. And the more people that are talking about your products and sharing recommendations on social media, the stronger your brand will be in the digital age.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

seo.co

JANUARY 29, 2021

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . Increased Social Shares. Not to mention, the backlinks for SEO.

Blogger 72

Blogger Outreach Service Advertising Agencies 72

KoMarketing Associates

JULY 14, 2016

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

BenchmarkONE

NOVEMBER 24, 2021

It has been around for decades in various forms, but the internet and social media have revolutionized it. However, social media proved to be the fastest, most effective, and most common channel for employee advocacy. Employee Advocacy on Social Media. Employee advocacy is contemporary influencer marketing.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

Hubspot

MARCH 31, 2020

If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. Blog owners can see great success on social media. And … does every blog need social media?

Social Media 89

Social Media Advertising Channels Media Work Management 89

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. 34% of bloggers say that updating content produces strong results. 94% of travel blogs sell advertising.

Statistics 94

Statistics Paid Content Stats Blogger 94

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

OCTOBER 11, 2022

Customers will likely provide positive feedback if they feel their interaction with your product or service was enjoyable and valuable. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Partner With Influencers.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Webbiquity

MARCH 6, 2013

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. The notion that social media can have a larger impact than public relations is fairly new. Guest post by Megan Totka.

PR 100

PR Social Media Media Public Relations 100

Convince & Convert

JULY 11, 2011

Here’s an example of strategic social media in action for our client, SunButter. The only way to explain how positive the results were is to say that people are crazy about this stuff. It was a logical next step to create a social media strategy that turned these fans into SunButter advocates. No-Stir Launch.

Social Media 139

Social Media Media Blogger Loyalty 139

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. Listen and Respond on Social Media.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

KoMarketing Associates

JUNE 19, 2014

Enter search and social. . With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. Social can be a huge advantage for search marketers. for search purposes?*.

Social Media 120

Social Media SEO Media Keywords 120

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Kale is built for food bloggers. Key Takeaways: Ideal for food bloggers. Built-in social media menu buttons.

Blogger 90

Blogger Best Practices Display Merchandising 90

ClearVoice

JANUARY 20, 2020

In the last decade, we have seen a significant rise in how content is shared and posted on social media, a change in how buyers and consumers interact with brands and how they make purchase decisions, and also how brands interact and connect with their audiences. Find influencers. Craft a strategy around data, 2. Click To Tweet.

Positioning 77

Positioning Ideal Customer Profiles Planning Marketing & Strategy 77

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Twitter is the new sports ticker.

Social Media 133

Social Media Media Blogger Television marketing 133

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MARCH 24, 2011

At South by Southwest in Austin, I was at several events attended by the “social media mafia&# – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. I realize the labor pool for social media is tight.

Social Media 143

Social Media Media Blogger Newsletter 143

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. In my new position, I not only manage my own clients but manage clients across an entire segment. How am I doing this? With real stories! That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).

Social Media 80

Social Media Media Internet Marketing Blogger 80

Writing on the Web

NOVEMBER 15, 2011

Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Engaging in social media in any capacity can be quite intimidating.

Social Media 100

Social Media Media Blogger Acquisitions 100

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Guest post by Steve Hill.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

EveryoneSocial

JULY 2, 2018

If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks. What are the benchmarks of success with your social media plan, and the timeline for achieving these benchmarks?

Social Media 61

Social Media Media Marketing & Strategy Thought Leadership 61

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80