Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Kale is built for food bloggers. Key Takeaways: Ideal for food bloggers. Minimalist theme. Grid-style layout.

Blogger 90

Blogger Best Practices Display Merchandising 90

Marketing Insider Group

JANUARY 2, 2024

Content Quality and Relevance Develop content that addresses pain points, offers solutions, and positions the business as an industry authority. It’s one of the best ways to position your business for relevant search in your market. You may even consider writing content for different types of stakeholders.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

ClearVoice

JANUARY 20, 2020

Micro-influencers are typically successful bloggers or YouTubers with a modest following on their blogs and/or social media, reaching up to tens of thousands of fans and followers. Get the positive results you're seeking from #InfluencerMarketing: 1. Set a budget. Craft a strategy around data, 2. Click To Tweet.

Positioning 77

Positioning Ideal Customer Profiles Planning Marketing & Strategy 77

B2B Marketing Traction

SEPTEMBER 18, 2015

It’s strategic positioning. Strong and consistent positioning is the key to marketing success. Positioning is one of the basic marketing principles that leads to success. If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage.

Social Media 100

Social Media Positioning Social Marketing Media 100

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. 34% of bloggers say that updating content produces strong results. 94% of travel blogs sell advertising.

Statistics 94

Statistics Paid Content Stats Blogger 94

Outgrow

AUGUST 22, 2022

Global automation trends: will campaign manager positions remain relevant in the future? Future-Proofing Your Position as a Successful Freelancer. Like, does the campaign manager position have a bright or bleak future? We had some amazing insightful conversations with Alex and here’s what we discussed about – .

Positioning 52

Positioning Paid Search Agency Advertising Agencies Work Management 52

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Marketing Insider Group

MARCH 31, 2021

For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. It also endears your brand to the local experts whom you invite to become guest bloggers. You’ll likely need a restock of your pointe shoes in no time.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

APRIL 3, 2024

Joel Mcloughlin – @gallucks Instagram: 330K YouTube: 159K Joel Mcloughlin is a fashion blogger and stylist known for his edgy, vintage wardrobe. Claudia Berresford is a content creator and fashion blogger that has worked with a variety of high street brands including & Other Stories and Free People.

Advertising Agencies 95

Advertising Agencies Lead Ranking Youtube Blogger 95

Navigate the Channel

OCTOBER 10, 2023

Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. This positions your business as an authoritative voice, earned through thorough research. The key here is to avoid direct sales pitches in your content. Instead, focus on providing informative content.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

Outreach 140

Outreach Blogger Media Advertorials 140

Buzz Marketing for Technology

JANUARY 26, 2009

A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan Schwartz, Gary Vaynerchuk. Essentially that’s the position they occupy in your mind whenever you think of them.

Positioning 100

Positioning Personalization Branding Brand Identity 100

Buzz Marketing for Technology

OCTOBER 30, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

OCTOBER 7, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?

Blogger 100

Blogger Copyright Buzz Privacy 100

Webbiquity

OCTOBER 11, 2022

Customers will likely provide positive feedback if they feel their interaction with your product or service was enjoyable and valuable. Another is to use influencer marketing tools to identify and reach out to bloggers or other influential content creators with a large following. Create Value for Your Audience. Stay Competitive.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Hinge Marketing

MAY 28, 2014

Most notably, marketing incorporates a wider umbrella under which programs drive new business leads, establish positioning and differentiators, and more comprehensively build a brand. Corporate bloggers have a marketing agenda, for example. What are the differences? There are still differences between PR and marketing.

PR 48

PR Blogger Top of Funnel Planning 48

Webbiquity

MARCH 8, 2018

But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time. That is a lot of exposure for a couple of brands investing in the right bloggers.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Biznology

OCTOBER 17, 2017

This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Outreach 156

Outreach Blogger Brand Identity Branding 156

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Useful for optimizing content for search. Choosing the right plugins.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Contently

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. As a blogger, keywords are an essential element of your content. Keyword plugins.

Tips 84

Tips CMS Development Blogger AIO 84

Hubspot

MAY 18, 2015

Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling. I’ve never been quite able reconcile the disconnect between the positive impact of blogging and the number of ship-jumpers. Let’s have a look.

Blogger 28

Blogger Video Marketing Dwell RSS 28

Smashmouth Marketing

OCTOBER 23, 2005

Just got knocked out of the Pokerstars Blogger Championship. I got cut in half late in the tourney by a weak Ace out of position catching against my QQ. I got cut in half late in the tourney by a weak Ace out of position catching against my QQ. Great job to Stars! I was more impressed with the weak field. Bring em on!

Blogger 100

Blogger Impressions Positioning Best Practices 100

Webbiquity

NOVEMBER 29, 2019

Reaching out to a reputable SEO company is a positive move as there are numerous benefits to working with an SEO agency as opposed to keeping it in-house. An SEO firm can help you implement a variety of strategies, provide a highly effective blogger outreach service, and produce better social media content or research and demographic studies.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work.

Branding 261

Branding Brand Identity B2B B2B Sales 261

Valasys

FEBRUARY 26, 2024

Although it is a valuable tool for those who work in digital marketing and writers – web, bloggers, journalists, SEO specialists, etc. That is the first port of call for any blogger who wants to create killer content. If you do it in time, Google will crawl your web page and position it better in the search results.

Trends 40

Trends SEO Ad Frequency Keywords 40

Webbiquity

APRIL 23, 2020

Focus on the positive, keep your head down, and work hard. Meredith Young is a finance blogger who spends her days writing for small business and startup focused sites. This is not a time to go to the drawing board and reinvent yourself completely and work on your weaknesses. Rather, do what makes you stand apart best.

Small Business Marketing 167

Small Business Marketing Allocation Business Blogger 167

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. You can view metrics like positive sentiment and total engagement. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

Biznology

JULY 12, 2018

and abroad, and is a blogger at Biznology and Target Marketing Magazine. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S.

B2B Marketing 141

B2B Marketing Trends BtoB B to B 141

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Optinmonster

MARCH 30, 2024

Customer reviews and testimonials can be so crucial for sales that Casper went as far as suing a blogger for not recommending them as the best. Positive reviews make 68% of buyers more likely to use local businesses. Shoppers in the 18- to 24-year-old range expect an average of 203 reviews per product page.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For content marketing positions, I want writers with deeper vertical expertise who know what they’re talking about. My colleague wasn’t convinced. ” 3.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Trade Press Services

FEBRUARY 19, 2024

Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others. Well-written press releases encourage journalists, bloggers, and influencers to write a story about you, your topic, or your company.

Marketing AI 99

Marketing AI Peer-to-peer Press Paid Search Agency 99

Conductor

SEPTEMBER 23, 2021

This will help you learn more about who you’re up against, including: Their current business initiatives What content drives traffic for them How they’re positioning their product in the market. They can be news sources, social media sites like Pinterest, content creation sites like YouTube or individual bloggers.

Analysis 119

Analysis SEO SERP Domain 119