Customer Experience Matrix
JULY 16, 2009
Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. The semantic engine can also tag posts with positive or negative brand sentiment, content tone and emotions. There's even a Google Maps mash-up to show author locations.
Customer Experience Matrix
SEPTEMBER 3, 2009
Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.
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Customer Experience Matrix
OCTOBER 8, 2010
Microsoft doesn’t have much the Web analytics slice and would like to strengthen its position in the marketing and advertising doughnuts. The blogger who called the Microsoft rumor “nonsense” suggested that Google is a more likely partner, basically as an anti- Apple move.
Customer Experience Matrix
AUGUST 27, 2008
Hinshaw still considers Netezza the “killer machine” for large analytical workloads, but positions Dataupia as a more flexible product that can handle conventional reporting in addition to ad hoc analytics. “A This would indeed support Dataupia’s position as more reporting-oriented than its competitors.
Customer Experience Matrix
NOVEMBER 28, 2012
Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems.
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