Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Engagement Coaching. Now we get to social media.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Engagement Coaching. Now we get to social media.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs. An established track record of developing successful working relationships with bloggers and other social press. Qualifications: Marketo is a high-energy, hard-charging, high-performance company!

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

WebMarketCentral

JULY 14, 2008

Here are the highlights from the webinar. To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Markempa

APRIL 30, 2019

Let’s say you just did a webinar or an online event. You can equip your sales development or inside sales team with a nurturing follow-up email template and content such as an executive summary or main takeaways from the webinar. For example, a white paper can be broken into three to five articles that share a point of view.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100