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| | MARKETING EDGE
JANUARY 3, 2008 Marketing Edge
2) The Twitter piece can tie into a microsite with a combination REI expert- and user-generated content for REI Adventure. Give us more: more personality, more views, more experience. Some have posted on YouTube like this REI Costa Rica cycling trip. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. That’s not very green.
| | HUBSPOT
MAY 10, 2012 How B2B Marketers Can Succeed on the 6 Big Social Networks
So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Why not add a call-to-action in those slides, repurpose them as lead generation content, and share it on LinkedIn? At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. 5) Generate leads on your products/services tab. Like this.
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| | HUBSPOT
JUNE 23, 2010 The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Avatar - An Avatar is an image or username that represents a person online within forums and social networks. is a free URL shortening service that provides statistics for the links users share online. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Bit.ly - Bit.ly
| | HUBSPOT
DECEMBER 30, 2011 The Ultimate Glossary: 120 Social Media Marketing Terms Explained
AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Avatar - An avatar is an image or username that represents a person online within forums and social networks. and then provides every user with his or her Klout score. link] ).
| | DELICIOUS B2BMARKETING
JUNE 15, 2009 How NOT to pitch a blog | Online Marketing Blog
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!
and Personal Learning Environments (PLEs). think because of this, we were kinda able to get right into it and riff because we each knew where each other stood and we got to take the conversation into the generative learning and co-creation stage very quickly. Time is on the same channel here: First, get an account on blogger and start to converse publically. Learning Matters!
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WEBBIQUITY Best Web Presence Optimization Guides and Tips of 2011
| MONDAY, MARCH 26, 2012
One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers
and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers
who have embraced the term. You also need tweets, likes, and other ‘votes’ from social users
to let search engines know that your brand is relevant,” Guillaume Bouchard explains how to produce content that is “shareable” (e.g., Web Presence Optimization (WPO) Guides and Insights. MORE >>
HUBSPOT How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
| THURSDAY, MAY 26, 2011
to link to you. Leveraging user
content with YOUmoz. and author authority (How important is this person
who tweeted it?). Getting Bloggers
to Link to You. One of my favorite things that people say is 'I really want to get links from all these bloggers
. How do I get links from all these bloggers
?' Email the bloggers
, and don't ask them to please link to you.". Instead, ask bloggers
what really great resource they wish was created in their niche so they could share it with their audience. Google +1 Button. MORE >>
WEBBIQUITY 19 New Featured Sources on the B2B Marketing Zone
| MONDAY, JULY 26, 2010
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers
. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers
. B2B Voices ( Trade Youtube
Twitter Leads Sales ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization
Measure Ads ). Reputation to Revenue ( Youtube
Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Sarah Worsham ( @sazbean ). MORE >>
INBOUND SALES NETWORK Is Your Social Media Strategy a Field of Dreams?
| THURSDAY, MARCH 3, 2011
” There are some great listening tools that will give you a good idea of what’s being said about your company online, where messages are posted, and where users
spend their time. Are these the same users
you are hoping to engage? How they interact with those users
: How often do they post new content and updates? Do they initiate conversations or hold contests to increase user
engagement? How their users
respond: How many comments or other interactions have been posted and/or shared by their fans? Average user
has 130 friends. Step 1. Step 2. MORE >>
JUNTA 42 100 Social Media & Content Marketing Predictions for 2010
| MONDAY, DECEMBER 14, 2009
With shoot-and-upload video getting easier and easier, everyone's going to jump onto YouTube
. believe that the next "big thing" will be a greater sense of personalization
and location-based offerings. Graeme Harrison The best marketers/brands will generate
great ideas, and create well told stories that are told across a variety of media channels. User
expectations have changed and consumers are no longer willing to settle for mediocre experiences. They'll see it as a way to engage consumers and generate
some publicity. Seth Godin. MORE >>
- Marketing Edge MARKETING EDGE | FRIDAY, FEBRUARY 23, 2007
- Marketing Edge MARKETING EDGE | TUESDAY, JUNE 19, 2007
- Marketing Edge MARKETING EDGE | MONDAY, JULY 16, 2007
- Marketing Edge MARKETING EDGE | MONDAY, DECEMBER 17, 2007
- Even Your Father is on YouTube ANYTHING GOES MARKETING | TUESDAY, JANUARY 23, 2007
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