Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. Mostly new tech startups from our YC batch, but also non-tech small businesses (like a children’s swimming camp) that we happened to know through family and friends.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Optinmonster

MARCH 30, 2024

What Social Proof Can Do For Your Business Incorporating social proof into marketing efforts has allowed many startups and small companies to grow in popularity and see a spike in sales. 88% of consumers trust user reviews as much as personal recommendations. In short, social proof is a shortcut to decide how to act.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Webbiquity

MAY 25, 2021

There are a lot of other social media incumbents and startups trying to tackle the audio space, which is awesome. So the influential personalities could be journalists, authors, bloggers, consultants, whoever is relevant in your space. My enthusiasm has faded a little bit, given there’s so much competition now.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Hubspot

APRIL 18, 2018

Startup Stock Photos. When founders and photographers, Allie and David, noticed how challenging it was for businesses, bloggers, and creatives to find free high-quality images that fit their "vibe and tribe," they stepped in. Startup Stock Photos. Best Websites for Stock Photography. Negative Space. Death to Stock. Kaboompics.

Paid Content 101

Paid Content Copyright Best Practices Startups 101

Hubspot

OCTOBER 16, 2023

Take the time to look at their profile and recent posts and send them a personalized, engaging message. That means that that person has set their profile to private or semi-private , which prevents you from seeing all their details. How to See Who Viewed Your Profile Ready to find out who’s viewing your LinkedIn profile?

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

seo.co

FEBRUARY 6, 2021

I’ve personally used both Copy.ai A team of guest blogger outreach professionals. Allows separate project and task interaction with the blogger outreach teams publisher manager(s) and content publisher(s). and Conversion.ai. SEO Link Building Project Managers. Separates tasks based on role and responsibility.

Link Building 97

Link Building Automation SEO Marketing AI 97

Onalytica B2B

MARCH 29, 2018

A frequent speaker, blogger, and Tweeter, Dan has been named to several notable industry lists, including: “The 30 Most Influential People in Social Customer Service” by Conversocial. I finally tired of corporate America and recently joined a startup called Persado! He also co-hosts the Experience This!

Work Management 100

Work Management Social Media Startups Marketing Management 100

Hubspot

JUNE 16, 2020

Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup. That post from 2017 about adaptive testing is great for an enterprise audience, while a post about beginning a startup should either be deleted or rewritten to serve your customers. Blogger is also an integratable platform.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Brevo (formerly Sendinblue) If you’re looking for a powerful email marketing tool with minimal startup costs, check out Brevo (formerly Sendinblue). Click here to get started with HubSpot.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

nDash

JULY 13, 2022

Also, I co-founded a successful startup marketing agency called Align2Compete. Melissa Smith : Ghostwriter For Hire, Fiction Editor, Novelist, and Blogger. My specialties lie in long- and short-form fiction, romance, and personal essays. Dave Hiebeler : Business Niche Content Writing for Marketing.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Why Follow SaaS Bloggers? So, without further ado, let’s take a look at the 16 best SaaS bloggers you’re going to want to follow immediately.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

PathFactory

MAY 3, 2022

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Visitor data + content data = a better personalized experience. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Hubspot

JANUARY 26, 2023

Startup costs are cheaper. Whether you’re selling your products on a personal website or a platform such as Amazon or Shopify, you’ll need a place where customers can browse and purchase. The most popular topics in this category are travel, fashion, beauty, personal finance, and entertainment. Marketing costs are also lower.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Hubspot

DECEMBER 10, 2018

I may be biased, but being a blogger lends itself well to an introvert's desired lifestyle. Similar to a blogger, a content editor is also afforded plenty of solitude to read and re-work other writer's pieces and prepare them for publication. Best Jobs for Introverts. Graphic Designer. Market Research Analyst. Copywriter. SEO Analyst.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

ClearVoice

JANUARY 4, 2019

Great for: Business owners, startup founders, creative entrepreneurs, online marketers. Description: Silicon Valley is the place to be to discuss startups, and this conference is sure to deliver. A global startup community of 1,000,000 entrepreneurs, 120 countries, and 350 cities. StartupGrind Global Conference. Sponsor: SXSW®.

Conference 106

Conference Creativity Startups Network Marketing 106

Sharpspring

AUGUST 3, 2021

Connect to podcasters and bloggers to offer your story to become their featured guest. This seems like a no-brainer but you would be amazed by the number of founders who launch a startup or a product without a realistic view of the market. If you’re still not creating and sharing videos on the reg, this is your year!

Planning 145

Planning Marketing & Strategy Marketing Strategy Content Marketing 145

Hubspot

APRIL 7, 2023

Low Startup and Overhead Costs Selling digital products doesn’t come with the startup costs associated with selling physical products. Though photography can be a crowded market, it will always be in demand for bloggers and website managers. Themes enable people to better personalize their website for their brand.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Marketing Insider Group

MARCH 7, 2013

Today I’m 100% focused on social content curation market as co-founder of startup, Listly. I’ve jumped domains in my career from fashion (French Connection – FCUK), to CRM, to Business Intelligence (where I sold my startup to Business Objects now SAP) and on to self-publishing board games with GiftTRAP.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

ConvertKit

JANUARY 20, 2022

Creatives of all types use ConvertKit including musicians , coaches , bloggers , artists , designers , YouTubers , authors, streamers, photographers, filmmakers, and more. Companies of all types love using MailerLite, including startups, agencies, and enterprise businesses. Mailchimp is a solid tool built for startups and companies.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Mailmunch

MARCH 29, 2021

Create personalized messages. It’s a well-rounded solution with tailored tools to fulfill your specific requirements, whether you’re a blogger, solopreneur, enterprise CEO, NGO owner, or start-up entrepreneur. . MailMunch’s platform is intuitive and comes with a vast range of personalization options. Convert leads into sales.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Hubspot

JUNE 26, 2015

Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. Make this person the managing editor. This person should also be OCD. Chaos-proof” personality that thrives in the fast paced, fluid world of a startup. Seems simple right?

Startups 28

Startups Work Management Marketing Management Top of Funnel 28

Convince & Convert

MARCH 23, 2015

Though he writes about software startups, his advice applies to any B2B business. During the prospect stage, your company must educate the prospects “with a more promotional touch than in the first stage… [and] teach them how to overcome their challenges,” writes blogger Valerie Levin of Oktopost. Show Social Proof.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

ClearVoice

MARCH 10, 2020

This year the number of bloggers is expected to reach 31.7 Vertical content translates to personalized content, which gives you a competitive edge as your competitors succumb to the “spray and pray” approach. Anyway, we work with B2B service providers and SaaS companies, usually well-funded startups and established mid-sized orgs.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet. Click To Tweet.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Hubspot

APRIL 13, 2020

In addition to your own ecommerce store, Shopify supports third-party marketplaces, social media selling, and in-person sales with Shopify POS (point of sale) software. From startups to small businesses and large-scale operations, this ecommerce tool can fit the needs of any organization. Image Source. Image Source.

eCommerce 98

eCommerce Enterprise Management CMS Development Work Management 98

readwrite

MARCH 15, 2019

Panelists, speakers, bloggers, and journalists across the world were throwing bold statements about blockchain being a panacea against fraudulent advertising traffic. At the same time, the personal data remains confidential (or available in case a particular chain’s requirements state so). What does it give to advertisers?

Advertisements 52

Advertisements Advertising Click Fraud Transparency 52

readwrite

MARCH 15, 2019

Panelists, speakers, bloggers, and journalists across the world were throwing bold statements about blockchain being a panacea against fraudulent advertising traffic. At the same time, the personal data remains confidential (or available in case a particular chain’s requirements state so). What does it give to advertisers?

Advertisements 52

Advertisements Advertising Click Fraud Transparency 52

Ambal's Amusings

OCTOBER 22, 2009

Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers. The B2B Marketing Zone came because I personally wanted to learn more about the topic and wanted to have good relationships with bloggers in the space. We had a loose network.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Biznology

AUGUST 31, 2015

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity. After brief introductions, the CEO began talking. But I took the meeting.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. He also searched for bloggers that wrote about employee wellness, human resources and other related topics, and found high-quality pieces of content like this one. However, as a small startup, AdEspresso decided on a twice-per-week publishing schedule.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Marketing Insider Group

FEBRUARY 19, 2013

I’m an author, columnist, blogger, entrepreneur and head of an integrated marketing agency. Along the way I discovered a love of writing (hence my book, blog and Businessweek column) and a knack for finding niches (we recently launched a startup tech firm in the Bay Area). I find that personally exciting, if a bit intimidating.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 100

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. offers a free, limited-option personal account as well as a free trial of its premium content syndication services. Including Microsoft, Renault Nissan and the University of San Francisco is what Scoop.it

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. Fubiz, an art and design blog, is an example of a really sleek design that also includes some cool personalization.

Design 101

Design Examples Best Practices Microsite 101

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Statista) 80% of businesses deem personalization as essential for growth. SEMrush) The U.S.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. I’m also doing some freelance copywriting and consulting for a startup that’s launching later this year.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Hubspot

JANUARY 7, 2020

We also have a team of bloggers who write an average of four to five blog posts each week. Pretending to work on a project on behalf of another person sounds like a strange tip, but it's highly recommended by the HubSpot Blog's Senior Team Manager, Karla Cook. Not to mention, sleep issues can be detrimental to mental health.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. I landed in marketing by chance, looking for a small startup company to join. In my personal life, I’m always running behind. The one I choose was a digital agency, and it just fit.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100