Blogger Personalization Public Relations Transparency 
ClearVoice
OCTOBER 11, 2019
“As consumer publications dwindle and go out of business, there’s going to be more and more branded content. Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC.
Biznology
FEBRUARY 4, 2013
Rather, every person in digital media production needs to know how their work affects search effectiveness. But the words that the paid search person bids on, the creative she uses, and the landing page she designates can all be improved if she understands SEO and collaborates with her organic counterpart. Media Relations Managers.
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Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.
Buzz Marketing for Technology
JUNE 27, 2008
These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. And write in the first person.
WebMarketCentral
OCTOBER 11, 2007
The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. Appeals to bloggers need to be direct, personal, relevant and transparent.
Convince & Convert
AUGUST 24, 2010
We’re working closely with Make-A-Wish Foundation national office (who has to approve every tweet and status update) to ensure this is all very much above board, transparent, and legit. Another person tweeted a link to a blog which turned out, much to my chagrin, to be a post asking for votes rather than a vote about the subject.
Convince & Convert
JULY 6, 2010
Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.
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