Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Recently, on Trevor Noah ‘s The Daily Show, “ Roy Wood Jr. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JANUARY 3, 2012

Would you prefer to be the ugliest pretty person or the prettiest ugly person? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. Start small and grow to make blogger outreach work for you. Where do you fit on that?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history and content, content and more content.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

AUGUST 14, 2018

Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. The sort of people who become journalists and TV personalities and even celebrities are not the same people who are necessarily the online influencers I am talking about. Guess Who I Am.

Communities 126

Communities Blogger Class Twitter 126

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

AUGUST 31, 2015

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity. After brief introductions, the CEO began talking.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. Your personal life. Blogs have certainly blurred the lines between what is considered private, and what is public knowledge. Keep personal posts to a minimum, but do incorporate them from time to time. Your competitors.

Public Relations 80

Public Relations Wikipedia Internet Marketing RSS 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. It Might Be Personal. The relationship graveyard is full of missed connections. Not anymore.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

MAY 13, 2016

You never know, maybe that person will share your post and you’ll reach even more people. If you found the perfect appetizer to serve at a party, or want to share the challenges of parenting a toddler, something you figure many people can relate to, write about it. When something is personal to someone, they will share it.

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. But the words that the paid search person bids on, the creative she uses, and the landing page she designates can all be improved if she understands SEO and collaborates with her organic counterpart. Media Relations Managers.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

JANUARY 17, 2012

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

OCTOBER 2, 2012

Let me give you a personal example. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

JANUARY 24, 2012

This is the sort of person who collects beautiful heritage silver and china, never to see the copious staining gravies and beet juice of a holiday dinner. This is the sort of social media manager who most likely has a pristine living room with white couches and chairs neatly enshrined in a clear vinyl cover.

Social Media 80

Social Media Media Contingency Planning Barriers 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

APRIL 24, 2012

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus.

Social Media 80

Social Media Media Blogger Advertising Agencies 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! I personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ).

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

MAY 9, 2017

If you’re interested in learning more about influencer marketing , micro-influencer marketing , or earned media micro-influencer marketing , please call me or email me or check out my company site or my own personal website — I look forward to connecting. Like this post? Sign up for our emails here.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

OCTOBER 25, 2016

I have been pitching bloggers, online influencers, micro-influencers, reporters, and journalists for exactly ten years today (let’s say that true). I, personally, had never heard of the book before but I am told by some very respected business people and friends ( Kyle and Pam ) that this book is a game-changer.

Long Tail Marketing 80

Long Tail Marketing Blogger Work Management CAN-SPAM 80

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Biznology

OCTOBER 18, 2011

This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call. No, not at all.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Online Engagement and Blogger Outreach. People are freaking out about the new Google Search.

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

NOVEMBER 8, 2011

Prefixing names with a plus sign links that name to the person’s profile on Google+. Always make sure you populate every single page of your your blogs, corporate sites, personal sites , and e-commerce sites with the Google +1 button. Site URLs are translated the way they are on Facebook.

Google 80

Google SEO Adsense Profiling 80

Biznology

JUNE 29, 2012

It always lands on one person’s shoulders. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer? The best vendors, like the best docs and lawyers, keep rigorously up-to-date in the state of the art with a single-minded incentive to keep up and even lead the way.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

FEBRUARY 12, 2013

A lot of it is more about stress-testing you to see what kind of person you are. If you can’t take the heat, get out of the kitchen. And it’s not nearly that scary or dangerous, my friends. A little bit of hazing to see if you can take a punch or if you’re just going to log-off immédiatement! Tout de suite! Are you tough?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

MAY 13, 2013

At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. Getting through and having a real opportunity to pitch your story remains the single biggest challenge in media relations. Now more than ever, you’ve got to do your homework.

Media 80

Media Public Relations Disintermediation Work Management 80

Biznology

AUGUST 8, 2012

The counter-argument (minus the spitting anger) was that Gen X and Boomers were quite capable of using social media successfully for both business success and for making personal connections. I’d like someone with a public relations/crisis management background for this public-facing position. business unit liaison.

Social Media 80

Social Media Media Work Management Wikipedia 80

Biznology

NOVEMBER 25, 2014

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Start with WordPress.com or Blogger and start writing.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

DECEMBER 19, 2017

Other folks from other cities are all about building their own personal brand on the back of their employer; DC’s not like that: CIA, NSA, DIA, NRO, FBI, BIR, DHS, DEA, OIA, OIC, AMI, ONI, CGI, and NMS. What we did was called word of mouth marketing. At first, we were just super-careful.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

APRIL 23, 2013

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And email sometimes doesn’t quite make its way to the Inbox.

Blogger 80

Blogger Outreach Social Media PR 80