Writing on the Web

MARCH 26, 2015

Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

DECEMBER 28, 2016

The great thing about advertising via social media is the personal interaction between the potential customer and service. Social media allows businesses to show their personality and aliveness; this is why it’s so important to post regular updates. It’s good practice to update your page with regular posts.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

MAY 22, 2013

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share. So how do you find guest bloggers?

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

NOVEMBER 20, 2013

How can a ghost blogger capture my unique style? Ghost bloggers will turn your words into actual blog posts and optimize them for search engines, all the things you don’t do consistently.). Not publishing frequent blog content means you lose leads for business, can you afford that?). That’s what journalists do, actually).

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

AUGUST 1, 2012

A very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Specifically I enjoyed your post for the busy business blogger. Let’s face it, publishing frequently is time consuming.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

JANUARY 16, 2013

Here are some ideas for new blog content for the New Year: Guest bloggers – having a guest blogger can breathe new life into your blog. Guest bloggers offer a fresh perspective and new topics. Consider asking a guest blogger to contribute a whole series of posts rather than just one.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

JULY 22, 2014

As a blogger, I know that the right combination of words engages readers. Books E-Books blog writing Content Marketing expert ebooks personal stories' In Snappy Sassy Salty: Wise Words for Authors and Writers , you will find all that and more. Coffee along with the right words creates the perfect buzz! and your words onto the screen.

Buzz 100

Buzz Blogger Conference Design 100

Writing on the Web

NOVEMBER 6, 2013

In turn, this creates good blogger relations which can lead to reciprocal projects and posts. Often bloggers will have a page dedicated to blogs that they enjoy reading. All of these services and suggestions are good for both business and personal bloggers. What else do your clients need to make their lives better?

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

JULY 8, 2015

According to Dr. Susan Weinschenk, in her book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

APRIL 23, 2014

Odds are good that if one person poses a question, others might have the same question as well. Write a post series – Many bloggers utilize this tactic. Writing blog posts that people actually want to read is the goal of every blogger. Host a Q & A post and answer reader questions. Pose a question?

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

NOVEMBER 7, 2012

How do you break out of blogger’s block ? There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. In contrast, if you normally write about your personal life, develop some “how to” content based on your areas of professional expertise.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

OCTOBER 21, 2015

Writing offers – Publishers have been known to seek out expert bloggers who write well and have grown a strong readership. Personally, I use business blogging as an attraction strategy, rather than an activity that earns income via direct sales. I believe a blog is a powerful client magnet when done the smart way.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

OCTOBER 3, 2012

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. You can team up with a fellow blogger in your niche by participating in an ongoing discussion, or in an argument.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

SEPTEMBER 3, 2014

Many bloggers are writing reasonable content. Content Marketing Getting Read How to.Tips On Writing Better Writing Great Blog Content Attracting Clients business blogs personal stories personality' But what I find to be the worst is mediocrity. And they’re probably getting some results. Hit the comment link and share.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

DECEMBER 19, 2011

In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 1 or 2 blog posts a week. Outsource, I say, get some guest bloggers to fill in. My solution is to start hunting for qualified guest bloggers who can write with passion about online marketing with content.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

FEBRUARY 7, 2011

You are not a professional blogger. Does hiring a “ghost blogger” always make sense? Are there good and bad ghost bloggers out there? Whether or not you hire a corporate or attorney ghost-blogger, remember these key business principles and apply them to your online marketing efforts: Stay in your area of strength.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

OCTOBER 10, 2012

This blog recently discussed the many ways celebrity blogger Perez Hilton does his job right and on that list was taking time to understand your target audience. While it is perfectly acceptable for people to disagree with a blogger, attacks on the writer and other commenters are out of line. Image: freedigitalphotos.net ).

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

DECEMBER 12, 2011

You are not a professional blogger. Does hiring a “ghost blogger” always make sense? Are there good and bad ghost bloggers out there? Whether or not you hire a corporate or attorney ghost-blogger, remember these key business principles and apply them to your online marketing efforts: Stay in your area of strength.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

FEBRUARY 10, 2011

In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. Outsource, I say, get some guest bloggers to fill in. My solution is to start hunting for qualified guest bloggers who can write with passion about online marketing with content.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JANUARY 24, 2011

A better approach would be to look at what each State could do to help the problem of escalating violence due to unstable personalities, political divisiveness, religious extremists, prejudice, and easy access to automatic assault weapons and ammunition. Except that once in a while I like to share personal opinion I feel strongly about.

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

JANUARY 31, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Three great tips to keep in mind for your blogging strategies: Show personality. I don’t know any successful blogger who doesn’t struggle with these three things. Blog this on Blogger.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

JANUARY 11, 2011

On a blog, it’s easier to do since it’s a personal communication tool. A deeply personal story (a tragedy, a rags-to-riches example). Personalize it with names even if they need to be altered. Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger. Keep it simple.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 8, 2010

As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. People love personal stories. I’m convinced that at the core of reality TV’s popularity is its microscopic look at personal detail. People love unique personalities. Blog this on Blogger.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

FEBRUARY 5, 2013

But because I like this person, ( Michael Katz of Blue Penguin Development ), I opened it. I was also curious to see how someone I respected in marketing would use this mass-mailing-made-to-look-personal tool. Hiring a marketing person may not be in your budget.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. Blog this on Blogger. Tags: Attracting Clients Coaching/Personal Development Teleclasses & Seminars. How To Raise Your Coaching Fees With Ease & Feel Great About It! Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

MARCH 21, 2011

Bloggers agonize over headlines and still rarely get them right. Blog this on Blogger. Blog Content: Are you personal… or all business? Great headline (Rating: 5.0) — You are fighting through a lot of noise, a ton of competing content and SEO tricksters trying to push you to the bottom of the reading list.

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Here are a few suggestions, and how I’ve personally tried them out.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. Here’s where she could improve: The bio/side-bar is written in the third person, as if she is a distant entity. Blog this on Blogger.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

JULY 18, 2012

If you already have a personal social media account, send out a mass invite to your existing list. Never use your business’ page to share personal information or petty comments like, “We can’t wait for the weekend!” Related posts: Social Media for Busy Business Bloggers. 4 Time-Saving Tips for Social Media Marketing.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

MAY 9, 2011

Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? One is personal: it talks about a real person and what he reports. The other site is vague and non-personal. Blog this on Blogger. He needs help, but doesn’t know who to turn to.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JULY 14, 2010

Many bloggers concentrate so much on writing quality content that they ignore the final steps, such as checking for common grammar errors (there/their; hear/here; your/you’re). Blog this on Blogger. Blog Content: Are you personal… or all business? Connect with social sites (use Sexy Bookmarks, etc.)

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 18, 2010

Blog this on Blogger. Tags: About Blogs Coaching/Personal Development Content Marketing On Writing Better blog boredom renewal yoga retreat. With that in mind, and armed with my Kindle, my yoga mat, and a few friends, I’m taking off to Melaque beach for a yoga retreat. I’ll be back next week. Add this link to Box.net.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 28, 2011

Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. Get new clients – Fan Pages allow you to engage people on a personal level via polls, contests, dialog… and create credibility and trust. Blog this on Blogger.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

AUGUST 19, 2011

What’s a business blogger to do? In other words, a ‘feeling’ person will pick up on emotions, personal sensations, memories, and imagine themselves experiencing something in the moment. A ‘thinking’ person will take new information and conceptualize how it fits into existing knowledge. Making connections.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell client stories or share your own personal experiences.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 27, 2010

For example, Time-Saving Tips for Smart Bloggers. ). Blog this on Blogger. Blog Content: Are you personal… or all business? My philosophy and goal is that content marketing with a blog isn’t rocket surgery, AND there are a few organizing steps that can save you time and energy to get great marketing results.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter. They tend to overlook personal factors in favor of logical analysis.

Digg 100

Digg Content Newsletter Buzz 100