ViewPoint

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Taking away a salesperson’s excuses!

ViewPoint

If the person has the right title (or any title). If the person has money. If the person is qualified to buy. If the person has an email. As a speaker I once said, "The person to your left and the person to your right, doesn’t know how or doesn’t want to create qualified leads.". A time-frame to buy.

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When One Out of Ten is an Abject Marketing Program Failure

ViewPoint

It had to do with customers’ expectations for proposal delivery, namely: immediate versus a 3-5 day delay, in-person versus over-the-phone and web, and quantity of sales leads coming in to support the back-end requirements. James is a regular guest blogger with ViewPoint. This was why he should expect more.

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And People In Hell Also Want Ice Water

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. But I know he is just western, real western, and he didn’t mean anything personal. Likeable and direct, he pointed a lot and pointing makes me uncomfortable.

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. The Most Effective E-mails Are Personal. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via ComputerWorld.

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What if Marketing Automation had not been invented?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Might Have Been to What Must Have Been: Counterfactual Thinking Creates Meaning" was published in the Journal of Personality and Social Psychology in January 2010

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Generating Qualified Leads is Number One Issue for New Members of the SLMA

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. From a recent survey of new members to the Sales Lead Management Association, we found that generating qualified leads is the biggest issue facing the new members.

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What if CRM had not been invented?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Can you give us two benefits of CRM that have helped you personally? Jim returns this month with another thought provoking article.

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