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Once You've Found the Right Influencer for Your Vertical, Then What?

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Once you have that one person, you can reference them when you pitch the next influencer and the next. Make your request highly personalized for each person rather than doing a mass copy and paste email. Bridget Casey , a financial influencer and blogger, said: . “No Step Two: Knowing What Influencers Expect.

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Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

Once you have that one person, you can reference them when you pitch the next influencer and the next. Make your request highly personalized for each person rather than doing a mass copy and paste email. Bridget Casey , a financial influencer and blogger, said: . “No Step Two: Knowing What Influencers Expect.

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How We Fixed Webinars with Interactive Content

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And we found that when we set the topic and then asked what our audience wanted to know, we saw broad thought leadership benefits AND the engagement that comes with a personalized experience. Instead of planning what we wanted to talk about what we thought would provide value, we decided to just ask our audience what they wanted to learn.

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Elements of a Successful Online Sweepstakes

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To reach new audiences, connect with bloggers, tweeters, and page moderators who might be interested in sharing an awesome giveaway. For another creative approach, consider a partnership for a co-branding campaign with an influential blogger. Believe it or not, some bloggers are entirely devoted to giveaways and giveaway enthusiasts.

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The Trick to Increased Revenue: Better Sales Lead Qualification Criteria

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Maybe they’re a blogger who is writing for a competitor. It could even be a person who is exploring possible solutions but won’t have the budget to do anything for six months or more – if ever. When somebody downloads gated content, can we really say it proves they want to buy our products? We don’t know.

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SnapWrap: What’s Hot in Marketing This Week?

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Hiring a guest blogger both allows for a fresh perspective on your site, and frees you up to focus on creating different kinds of content for your audience. But if you’re looking to add a guest contributor to your blog, where are the first places you should look for a person who fits your needs?

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Google's New Privacy Policy: A Primer

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The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information. But many critics believe that the company is just trying to compile personal data to sell information to advertisers, and the company's new policy only pays lip service to transparency.