Customer Experience Matrix

APRIL 15, 2008

Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. Sorry to bore you with personal details. . - Most obviously, I've changed the look of this blog itself. The most interesting is a new polling feature. You'll see the first poll at the right.

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.”

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

JANUARY 9, 2008

The fundamental assumption is that each question will be answered by the person closest to business managers, who are the ultimate consumers. In other words, starting with the business manager, each person answers a question if she can, or passes it on to the next person on the list. Sorry the tables are so small.

Work Management 120

Work Management Analysis Paid Search Agency Blogger 120