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The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. Both in my personal and professional life (yeah, I know, TMI).

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite? When I was starting out on my social media journey, I blogged a lot. blogged for {grow} of course.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia.

The evolution of a blogger

grow - Practical Marketing Solutions

Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity. You realize that following formulas and prescriptions designed to create a similar result for every person who uses them is a recipe for mediocrity. By  Srinivas  Rao, Contributing {grow} Columnist. The Novice. The Mechanic. As a mechanic you’ve mastered the basics.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. This is the critical aspect of personal and business brand-building that most people miss.

How to Turn Anyone Into a Blogger

Hubspot

Whether you know it or not, every person that works for you is a potential blogger. personal invitiation is definitely a compliment and may have better results. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Furthermore, data shows that a YouTube personality needs almost 800,000 subscribers just to break into VidStatX’s list of  top 100 vloggers. Personal conversation is not only more engaging, it also builds trust. More than you might think.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. 

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. It’s free and online so register !

12 Tips for Writing With Unforgettable Personality

Hubspot

The best writers are those that possess an unforgettable personality. writing personality is just as real, unique, and nuanced as your personality in everyday life -- expect you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it. It’s your personality. They will share it.

Why most marketers should ignore A-List bloggers

Biznology

And it feels tantalizingly possible–I mean, don’t you just need to know the right person and get the most interesting angle to them? It’s about as easy as your PR person calling up the  New York Times and getting them to print your story. The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List.

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Each country has its own laws regarding false advertising, but the gist of things nearly everywhere is that you must disclose “material facts” not obvious to the person seeing a post or claim you’re making.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. Even when I am opening junk mail or checking personal emails, I’m constantly checking out what other companies are doing to grow their business and spread their message. The post What Life in Modern Marketing Looks Like: 13 Personal Stories appeared first on CMO Essentials. er, borrowed ?

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy. Image via Wikipedia.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. What are your favorite websites to bookmark that help you be a more efficient blogger? That's exactly what bookmarks are for. But trust me, it's easy. Safari. Firefox.

To be a great blogger, put on your b h mittens

grow - Practical Marketing Solutions

Insulating your personal brand is different than not taking a stand on issues. Showing up as truly human and showing up as a person who people want to hire is a delicate dance, isn’t it? But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. Everything I do and everything I don’t do, everything I write and everything I don’t write, reflects on my personal brand … and the same is true for you and your company. You want authenticity? have issues.

Six Tips to Beat the Wintertime Blogger Blues

grow - Practical Marketing Solutions

You all know at least one Grinch… the person who always talks about how much their LIFE sucks, or how much PEOPLE suck, or how much YOU suck. Not only does your personality stink… but you do too. Smell can really make a mood sour, essential oils such as peppermint and pink grapefruit can really do wonders to brighten up your personality. Turn off the computer and go outside.

Case study: Using social influence to build a personal brand

grow - Practical Marketing Solutions

One of my favorite courses focuses on building personal brands with blogging and social media. Students, many of whom have never blogged or used social media for professional reasons, are required to: Identify their personal brand. Create a personal branding strategy. He is easily one of the most important people to connect with if you want to be a science blogger.

Why Now Is The Time To Build Your Personal Brand

B2B Marketing Insider

And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. While I was honored, my first thought was: what do I know about personal branding? I had never spoken in public about personal branding. But then Bill reminded me that it was my personal brand that allowed me to join Bill’s Circle of Trust.

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co.  We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. Take advantage of personal coaching. What do I write about?

Authorship and the Invisible Blogger: Are you writing yourself out of success?

grow - Practical Marketing Solutions

Is the age of the independent blogger over? Can a solo blogger compete with corporate sites? Resources mentioned in this podcast: Gini Dietrich’s post on the end of the independent blogger. The post Authorship and the Invisible Blogger: Are you writing yourself out of success? Statistically, it may not make sense! - Is the age of the independent blogger over?

I am a blogger. In other words, a piece of meat.

grow - Practical Marketing Solutions

If you are a blogger, expect to be copied, cheated, and ransacked. These examples have involved small-time players brashly using blogger’s content for their own commercial gain. One of the world’s largest companies was boldly taking copyrighted content from an individual blogger and using it on their own promotional site. The post I am a blogger. by Mark W.

Words 110

The blogger’s electronic arsenal

grow - Practical Marketing Solutions

Blogging best practices Marketing Solutions PersonalI am in the middle of a heavy travel schedule and I seem to be carrying around more and more electonics to support my office on the road. laid everything out on the hotel room bed and … it is getting to be a little ridiculous. This is sometimes optional, but it is required for the classes I teach at Rutgers. This is my rock.

7 ways to use bloggers in your content marketing strategy

Biznology

These online personalities generally have a large following in a particular arena – whether it’s parenting, skincare, or entertainment. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective.

How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. But shutdowns like the one that happened to Bohemea could scare business bloggers away, Balboni says. Why do some bloggers get busted while others carry on? but instead, Tumblr deleted her entire account. Just a form.

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success. And here’s the really good news: You can become the best blogger in your niche.