B2B Memes
AUGUST 31, 2010
It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. Their aim is instead to connect with readers on a personal level. Probably not.
B2B Memes
JULY 22, 2013
Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media.
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B2B Memes
MAY 11, 2011
But what if the person who made the point was you ? The words are different, the examples are new, but the case you’re making is more or less the same. So what do you do now? As I’ve suggested before , a concern that someone else has already made your point shouldn’t stop you from publishing.
B2B Memes
NOVEMBER 1, 2011
It’s not the ideal approach for a blogger, needless to say. Compared to my usual work, whatever you think of it, this month’s posts will be: More personally revealing, less socially useful. Related posts: Do Personal Passions Make You a Better B2B Blogger? As writers go, I am slow and deliberate.
B2B Memes
OCTOBER 8, 2010
Your background may be in print, but you must stop thinking of yourself as a print person. One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. Unless your goal is to become a museum piece, you will need to be open to all types of media.
B2B Memes
APRIL 26, 2012
What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? I’m old-fashioned, and I think the telephone is still the first tool of the trade if you can’t do a personal interview. E-mail is too easily ignored; a person on the phone is harder to put off.”.
B2B Memes
JANUARY 29, 2011
Are content farms just convenient whipping boys for bloggers and mainstream media alike? But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers.
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