Remove persona writing
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Starting a Blog for Your Business: Checklist

Sharpspring

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. Write it down, keep it visible, share it with your marketing team and refer to it often. Write down why you are setting up a blog. Write down what you want your blog to be about. Action item.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines.

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself? Determine your persona.

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The 2022 Essential List of Content Marketing Statistics and Data

ClearVoice

Aligning content with customer personas and journeys ( Digital Agency Network ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). 71% of bloggers update old content ( Orbit Media Studios ).

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward. The Basics of Writing Website Copy. The Basics of Writing Blog Copy.

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How to Turn Anyone Into a Blogger

Hubspot

Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do. Whether you know it or not, every person that works for you is a potential blogger. In short, writing can be scary. But sometimes, it just can’t be helped.

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6 Content Marketing Skills That'll Only Get More Important

Hubspot

At the time, I thought one skill — and one skill only — would serve me well enough to succeed: the ability to write. Most of those skills have nothing to do with writing. However, it's important to note — copywriting for marketing purposes requires different skills than it might if you were writing for non-business purposes.