Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. What Are Social Media Influencers?

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Ryanair bullies a blogger. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

BenchmarkONE

NOVEMBER 24, 2021

It has been around for decades in various forms, but the internet and social media have revolutionized it. However, social media proved to be the fastest, most effective, and most common channel for employee advocacy. Employee Advocacy on Social Media. But, there is also a way to take advantage of such a resource. But, first….

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

Salesforce Marketing Cloud

NOVEMBER 29, 2023

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. What you’ll learn: What is channel sales? See how it works What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Chris Koch

JUNE 25, 2010

First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. I think social media turns most things we think about innate personality on its ear.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. Though the full report runs $400, much interesting data can be gleaned from the free executive summary.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

markempa

NOVEMBER 9, 2011

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. social media is one of the most. And there’s so many people claiming to be social media experts, but don’t just blindly follow their advice.

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies. Breaking Down Assumptions about Social Media. Executives Are More Likely To Use Social Tools.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

SmartBug Media

AUGUST 27, 2020

The foundation of referral marketing is harnessing the viral word of mouth—friends telling friends about great products and services they use via social media and email.”. Bloggers/influencers. In fact, SaaS marketers have some creative ways to help maximize lead and revenue generation during these uncertain times. Referral Marketing.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Convince & Convert

MARCH 23, 2015

During the prospect stage, your company must educate the prospects “with a more promotional touch than in the first stage… [and] teach them how to overcome their challenges,” writes blogger Valerie Levin of Oktopost. You’ve successfully converted your B2B leads into prospects. With a little push and some nurturing, you can make it happen.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . According to WordPress statistics , bloggers produce an average of 33.7 91% of B2B marketers use content marketing ( source ). Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Find and track the relevant conversations in social media and online.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

ClearVoice

SEPTEMBER 8, 2021

Pinterest is the social media platform that’s less about others and more about you! Unlike most social media platforms, Pinterest enables creators to ensure links include content, are up-to-date, and remain accurate for the content within the Pin. It’s the result of the platform’s usage. That’s right!

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Sprout Social

MARCH 13, 2017

It has to do with a little psychological phenomenon called social proof. What is Social Proof? Social proof is the notion that people will follow the actions of the masses. That’s social proof in action. Social proof isn’t new. Eight out of ten of the restaurants have people inside eating.

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

ConvertKit

AUGUST 7, 2020

Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. “If only I could get more followers on Instagram, this whole online business thing might get easier.” ” It's a problem I hear all the time from new creators.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

SmartBug Media

NOVEMBER 14, 2018

Are you a first-time blogger or an experienced inbound marketer in the process of creating new blog content? Either way, you know that creating memorable content is important when it comes to communicating with your audience and holding their attention. From there, you can create a remarkable blog post. Okay, so how do you that?

Peer-to-peer 88

Peer-to-peer Inbound Marketing Blogger Network Marketing 88

B2B Memes

JULY 15, 2011

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. I’m not sure she means it.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. This also goes for social media tools — 90% of millennials use social media. I'm a millennial. Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. Choose the Right Topic.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

TrustRadius Marketing

APRIL 15, 2021

Today’s Community Contributor post comes from Gabrielle Sadeh , a consultant, social media specialist, and blogger based in Tel Aviv. . COVID-19 has turned the world of work upside-down for everyone, but the impact it’s had on women is well out of proportion to the effect it’s had on men. COVID-19 only added to the pressure.

Work Management 59

Work Management Burn Rate Demand Generation Peer-to-peer 59

B2B Memes

NOVEMBER 23, 2011

Today, for anyone who’s thought much about social media, it verges dangerously on being trite. What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. We ignore it at our peril. Digital technologies have dramatically changed the balance.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

Webbiquity

OCTOBER 14, 2014

And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Find the answers to those questions and more in these helpful guides from professional speakers.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

ViewPoint

NOVEMBER 27, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. Sometimes those people are us! So after all these years what have we learned?

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

seo.co

FEBRUARY 18, 2021

From an industry perspective, there’s a lot of peer-to-peer respect that’s generated when your practice has published content online. And while there’s nothing wrong with adopting a new dentist marketing technique to grow your practice, sometimes it pays to go back to the basics. 77 percent of internet users actively read blogs.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Biznology

NOVEMBER 4, 2015

brought them together at a CIO conference earlier this month to offer insights into the impact that the Internet, cloud computing, and social media have had on the next generation of American workers. The four speakers ranged in age from 17 to 23, and each was already running a company. REX recently raised $1.25 Cisco Systems Inc.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133