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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Relevant Blogger Outreach.

Paper 100
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Book Review: Smart Brevity

Webbiquity

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. It’s not our fault. Publications that pay contributors by the word.

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Great Tips for White Paper Writers

WriteSpark

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120
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Great Tips for White Paper Writers

WriteSpark

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120
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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

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Bloggers Block? How to Get Your Creative Writing Mojo Back

Writing on the Web

Ever get stuck with blogger’s block? Writer’s and blogger’s block is a completely natural event experienced by writers , usually as a side-effect of writing for a deadline. The purpose of writing a stream of consciousness is to get thoughts on paper (or word document), even if you’re not going to use it.

Blogger 100
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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100