Content Marketing for Engineers
Industrial Marketing Today
APRIL 23, 2012
Call it P2P (Person-to-Person) marketing if you will. Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.
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