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Book Review: Social Media Marketing

Webbiquity

Wikis (Wikipedia, hundreds of specific topic-focused wikis). . • Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&#

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I’m sure Wal-Mart will gladly publish their blogger outreach criteria. Maybe a Wiki?

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution.

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Content Curation in B2B Marketing

Online Marketing Institute

Bruner is one of the featured experts in this report This report is written by contributor to this site BL Ochman I guess this was inevitable   From Whom We Steal: A Penny For… Adrants Adverblog Anil Dash B2Blog Big Blog Company Blog Business World Blogads BlogLogic Business Logs Business2Blog BusinessPundit Church of the Customer Concentric, (..)

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If