Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example. By monitoring conversations online, we can find the people inside and outside our companies that say smart things.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Optinmonster

SEPTEMBER 30, 2022

For example, you can use this email subject line and highlight a blog post if you’re reaching out to a blogger to build backlinks. If you feel you’re losing a sales prospect, use this subject line for outreach. Use this cold email subject line if you have a connection to leverage. Only the best for you, [prospect’s name].”.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Hinge Marketing

DECEMBER 31, 2015

To further increase online lead generation invite guest bloggers to write for your blog and offer to serve as a guest blogger yourself on other reputable sites to expand your reach and improve your website’s domain authority. You will want to add them to your prospect list for ongoing marketing outreach.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Think of these folks as the masons forming the foundation for your marketing outreach. White papers?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hinge Marketing

MARCH 25, 2016

” Longer form content (guides, white papers, webinar recordings, ebooks etc.) Blogger Outreach. The second element of infrastructure is an area on your website dedicated to your educational content. This area is usually your “Resources” or “Library.” lives here.

SEO 48

SEO Webinar Metrics Marketing & Strategy B2B 48

Content Standard

MAY 8, 2018

Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.”

Top of Funnel 74

Top of Funnel ROI Planning Content Marketing 74

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Once you’ve identified your influencers, personalize your outreach. Avoid bad guest blogging outreach that will lead to more headaches than help. not a three-year old white paper)? Never buy links.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

WebMarketCentral

OCTOBER 11, 2007

and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. Blogger relations is similar to media relations, but requires a different approach as it must appeal to non-professional journalists who are often writing more out of passion than for money.

PR 20

PR Web 2.0 Blogger Public Relations 20

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows. Focus on Quantity AND Quality.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Marketing Insider Group

APRIL 7, 2020

But don’t overload your posts with keywords: Many first-time bloggers – or those without much content marketing experience – include way too many keywords in their posts. As you get more comfortable with producing content, you can create detailed, highly technical white papers to provide your business customers with actionable information.

Budget Programs 352

Budget Programs CMS Development Content Marketing Industry CMS 352

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JANUARY 11, 2010

To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. It's less formal, more "social" and usually more effective than "cold" outreach. Tweeting content of your own that will interest them (i.e.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

Onalytica B2B

SEPTEMBER 27, 2017

” E.g. A B2B finance brand building a relationship with an influencer, and down the line paying the influencer to write a white paper. . ” Owain Williams , Influencer Marketing Blogger, ojawilliams.com. Social Media Presence to have credible outreach. To download the full white paper, click the button below.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

KoMarketing Associates

JULY 28, 2020

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums, and communities.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I also think this would pair great with a recent white paper by White Horse called the TIME Method.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. White papers and eBooks are excellent lead generators. We will be enhancing our outreach with more influential bloggers and editors. Happy New Year! Write two more ebooks. Be helpful and compelling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

KoMarketing Associates

JANUARY 19, 2016

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums and communities.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

Content Marketing Institute

MAY 11, 2018

Vocal bloggers, journalists, and subject matter experts crank out articles, books, and guest contributions for popular industry publications. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. outreach began. But that’s not the case.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Software 103

Brandpoint

NOVEMBER 28, 2018

Any content, from eBooks to white papers to podcasts, are considered owned media assets. Today, PR and marketing pros aren’t just pitching journalists; they’re pitching blogger and social media influencers with large followings who trust the influencer’s recommendations. New definition of earned media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Why Your Social Media Campaign is Performing at 1/7th of Its Potential by Business2Community. The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%).

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hinge Marketing

OCTOBER 4, 2013

There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. Emails are perfect for featuring a book, ebook, white paper, guide, or other substantial content piece. Blogger outreach is time intensive and resource heavy.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Hate Cold Calling?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Bloggers and Other Influencers Writing About Your Content. Photo Credit: Gorilla Suit.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Convince & Convert

SEPTEMBER 21, 2010

Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. It stands to reason. Just like answering your phone or being nice to customers or any other humanizing factor.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . In turn, this builds trust with the audience. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hinge Marketing

JUNE 8, 2016

If you are a guest blogger, for example, you can measure the efficacy of your guest blog strategy through referral traffic. For example, visitors to your website come across content (blogs, white papers, etc.) 2) Social media followers. and click a “download” or “subscribe” button. They are signaling they want more engagement.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketing Proposals Thought Leadership 48

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Valasys

MARCH 16, 2020

Guest blogging is amongst important link-building strategies for B2B marketing in 2020, provided the bloggers to take care of a few things: Pitch to a website (preferably with higher Domain Authority than yours) within your niche Review the performance of the website you’re guest-blogging for viz.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content. .”

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

JANUARY 20, 2021

Journalists may still be involved but digital PR campaigns often also involve working with bloggers, influencers, and industry experts with their own online platforms. It could be an article, an infographic, a white paper, or a video. Source: [link]. The Benefits of Digital PR. PR-focused content may come in any format.

PR 352

PR Content Marketing Work Management Content 352

Hubspot

AUGUST 2, 2010

Quarterly content marketing calendar , including: prioritization, budgets, abstracts and timelines for blog posts, case studies, videos, white papers, eBooks, webinars, articles and more. Media and blogger database as the foundation of your media relations and blogger outreach efforts.

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

Envy

NOVEMBER 4, 2019

You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Influencer Outreach. Blogger outreach. Where PR and Inbound Overlap. Pitches for Journalists. Press Releases. Event CFP.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Single Grain

NOVEMBER 22, 2023

This involves outreach, relationship building and collaboration with other websites or platforms to secure a link. You can also include governmental reports, white papers and publications from recognized research institutions (again, this will vary depending on your field). Create Your Own Custom Research.

Link Building 98

Link Building SEO Ad Building High Quality Lead 98