Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. And email sometimes doesn’t quite make its way to the Inbox.

Blogger 80

Blogger Outreach Social Media PR 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

DECEMBER 1, 2020

Note that after you’ve done your research and built your initial influencer list, it’s important to break the ice before doing your outreach. Follow your influencers on Twitter, connect on LinkedIn, mention them, share some of their content…this approach is much more likely to get you a “yes” when you do your outreach.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Follow them on Twitter. But you also must remember that most bloggers have very rich lives outside of their blogging life. Connect with them on LinkedIn.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? A good example of this is our community outreach manager Sarah Nagel.

Outreach 96

Outreach Social Media Media CAN-SPAM 96

SnapApp

MARCH 6, 2013

Today's guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. That's why bloggers - a virtually unlimited source of third party opinions - have made blogger outreach a key component of successful marketing strategies. An Overwhelming Majority of Consumers Look to Bloggers.

Blogger 48

Blogger Outreach Marketing Strategy Marketing & Strategy 48

Mailmunch

MAY 4, 2021

However, I don’t believe outreach techniques or templates could guarantee success here. In the context of team management, this translates to having a dedicated team of content writers alongside your outreach coordinators equipped with the right content marketing and task management tools. Especially when you have a rather new website.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

SendX

MARCH 18, 2021

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Run Organic Outreach Campaigns You might already have the email addresses of your friends and family. One blogger, Bryan Harris, did just that to build his email list from scratch. Why not start with them?

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Reasons Why Online Influencer Outreach is Overrated.

Outreach 155

Outreach Blogger Top of Funnel Skype 155

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote Blogger outreach is more PR than social media.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 2, 2017

was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. In our outreaches, “pay me money” means no thank you but I’m nobody’s fool. All for value for value.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris has been volunteering with the local homeless kitchen, Miriam’s Kitchen , for over five years.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

JUNE 20, 2013

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Be Conversational. Avoid Stock Emails. Don’t Rely on Email.

Link Building 80

Link Building Outreach Ad Building PageRank 80

NuSpark Consulting

JULY 13, 2014

Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools. Using the same criteria, try searching Twitter. Related Posts: Guest Blog Outreach Services Guest Blogging; SEO; Matt Cutts. Getting Started.

Outreach 100

Outreach Rules Tools Buzz 100

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

Social Media 140

Social Media Communities Microsite Case Study 140

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. Sample review: “Grouphigh is a really powerful blogger research tool.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Biznology

OCTOBER 18, 2016

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Following up twice after the initial email outreach. Outreach : how best to pitch? Social Networks (including FB, Twitter, etc.).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. Reddit, right ?

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Webbiquity

FEBRUARY 11, 2020

To find the most influential customer, analysts, journalists, and bloggers in your industry segment, use influencer marketing tools such as BuzzSumo, Followerwonk, or Klear. When it’s time to do your outreach, do it right: personalize each message and let influencers know what’s in it for them.

Buyer Personas 179

Buyer Personas Demand Generation Demand Lead Ranking 179

Webbiquity

MAY 24, 2016

Paul ( #SMBMSP90 on Twitter). The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Done correctly, nofollow links can influence publishers and influencers to organically link to good content marketing assets, or provide support for link building outreach tactics down the road. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

LEADership

FEBRUARY 26, 2016

Include your Skype, Twitter, phone number, and anything else you may use. Think about who you are targeting – if you manage to snag the attention of one big-time blogger, the traffic generated could be the same as that of six smaller bloggers. Let them know who you are, what you do, and provide a link to your company.

Outreach 40

Outreach Skype Blogger Course 40

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority.

Tools 92

Tools Blogger Demographics Social Media 92

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Following up twice after the initial email outreach.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JUNE 4, 2013

Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter? Part I) , and others. Well, I stand by Guy.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Oktopost

DECEMBER 5, 2022

Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑ Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. Back in 2006, most bloggers of any note had zero tech savvy. Solid ground?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156