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Book Review: Social Media Marketing

Webbiquity

Wikis (Wikipedia, hundreds of specific topic-focused wikis). Her advice is spot-on, but shes beats this fallacy beyond death. Forums and Message Boards (the oldest and second-most commonly used forms of social media). In chapter 3, Li notes importantly that “with social media, there’s no direct click to purchase.&#

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

This has proved to be spot on when it comes to a social media campaign. Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. The benchmark is to attract a community of readers, which is carefully tracked on an ongoing basis.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Will Traditional, Social Media Blend? Introducing Topic Hubs. Doesn’t this take a lot of work? Tweet This!