Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 2, 2017

Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

APRIL 8, 2014

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote Blogger outreach is more PR than social media.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

NuSpark Consulting

JULY 13, 2014

Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools. Using the same criteria, try searching Twitter. Related Posts: Guest Blog Outreach Services Guest Blogging; SEO; Matt Cutts. Getting Started.

Outreach 100

Outreach Rules Tools Buzz 100

KoMarketing Associates

OCTOBER 4, 2016

Benchmarks that also contribute specifically to SEO and social media quality need to be reported on and measured, such as the acquisition of inbound links and relationships created with key influencers or third party site owners. Blogger Outreach & Communications. Relationship Development Across Targeted Publisher Sites.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Webbiquity

MARCH 3, 2017

Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites as well as linking out to high quality sites. Follow the agency on Twitter at @PolarisLondon. Links from spun content.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Successful influencer outreach is just the end result of building a real relationship over time. And no, that relationship doesn’t have to be founded or maintained in real life or via late night phone calls or deep glasses of bourbon.

Blogger 80

Blogger Work Management Burn Rate PR 80

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

APRIL 6, 2016

Wanting to make sure I know everything I’m expected to know about influencer marketing keeps me scrolling through my Twitter feed and asking brands and agencies of all shapes and sizes questions (probably too many questions). Use Twitter Lists. I tend to soak up my content in chunks of time, so I consult Twitters lists.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Blast Campaigns Outreach 98

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars.

PR 100

PR Tools Tips Blogger 100

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Valasys

DECEMBER 21, 2022

This involves creating and optimizing your profiles on platforms such as Facebook, Twitter, Instagram, and LinkedIn. Outreach is the process of contacting website owners, bloggers, and other influential people to secure backlinks and exposure. On-Page Optimization.

SEO 40

SEO Paid Search Agency Service Companies 40

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

Webbiquity

DECEMBER 6, 2010

Both require relationships with influential people in one’s industry to be effective. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach.

PR 100

PR Social Media Media Blogger 100

Biznology

JULY 26, 2016

Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully. Why Influencer Marketing Is Faltering and How PR Can Save It. Kindness opens many doors online. He operates his consultancy at Gerris Corp.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. He actively uses social media to explore the evolution of those relationships.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers?

PR 100

PR Blogger Tips Best Practices 100

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

Tactics 120

Tactics SEO B2B Marketing Planning 120

BuzzSumo

MAY 20, 2019

In addition to the obvious website traffic increase, this strategy also opens up opportunities to: Build relationships with influential people in your industry. Food Bloggers. Below is a screenshot of the data we include: Rank, Twitter, Name, Page Authority, Reply Ratio, Retweet Ratio, and URL Share Ratio. Vegetarians.

Traffic 98

Traffic Marketing Websites Twitter Blogger 98

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list.

Aggregators 100

Aggregators Blogger Media Curation 100

SnapApp

FEBRUARY 20, 2018

And on Twitter , 49% of users say they look to recommendations from influencers before making a purchase. . From there, you can begin to qualify and prioritize your outreach based on the influencer’s: . If you can’t find someone that can make an introduction for you, give cold outreach a try – but be strategic about it.

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

Hubspot

JUNE 2, 2011

Blogger outreach. They're not on Twitter and Facebook all day, and so email is still where most people live. Blogger Outreach. Build a relationship with bloggers first (don't pitch first) and you'll start to understand what you can do for them and what they will respond to. Building a customer base.

Blogger 28

Blogger Social Media Outreach Media 28

Biznology

DECEMBER 6, 2016

Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. Dan York reports on the Internet Governance Forum this week in Mexico, a panel last week on Internet fragmentation (which communicators don’t want), and WordPress’s move toward promoting more SSL/TLS. He operates his consultancy at Gerris Corp.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Optinmonster

MAY 16, 2023

Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion. Bonus Off-Page SEO Techniques 10.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Biznology

AUGUST 12, 2013

This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. Improper Outreach Techniques. Everything in guest blogging starts with outreach and needless to say, if you aren’t interacting properly you won’t be very successful.

CAN-SPAM 80

CAN-SPAM Blogger Outreach SEO 80

SendX

MAY 24, 2019

Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? There are four main reasons that explain their popularity: They help to build a strong relationship between a brand and its subscribers. When to Write for Outreach Email marketing is not limited to your subscribers.

Copywriting 151

Copywriting Tips Template Content 151

SnapApp

FEBRUARY 20, 2018

And on Twitter , 49% of users say they look to recommendations from influencers before making a purchase. . From there, you can begin to qualify and prioritize your outreach based on the influencer’s: . If you can’t find someone that can make an introduction for you, give cold outreach a try – but be strategic about it.

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54