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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Chapters 36-39 present a great outline of web presence optimization , though Li doesn’t use that term.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites.

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Content Curation in B2B Marketing

Online Marketing Institute

Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s still a needed service, just a bit different from creation.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

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How to Write a Strategic Marketing Plan

WebMarketCentral

This is really the "meat" of the plan, the action items. That ought to get you started!

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Will Traditional, Social Media Blend? or spread all over the globe. Introducing Topic Hubs. Tweet This!