Blogger, Outreach, Personalization and PR

Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers.

Blogger

Blogger Outreach Case Study Case Studies

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach.

Blogger

Blogger Outreach Work Management Campaigns

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Blogger

Blogger Practices PR Outreach

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

The state of the blogger outreach union ten years on

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean.

Blogger

Blogger Outreach Advertising Agencies Marketing Automation Services

Blogger outreach is scary

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger

Blogger Outreach Marketing Analytics Tools Paid Search Agency

How to Market with Mom Bloggers

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. Less is more.

Blogger

Blogger Paid Search Agency Case Study Case Studies

Which Department Owns Influencer Marketing?

Onalytica B2B

MARCH 23, 2017

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. The relationship between influencer marketing and PR.

PR

PR Marketing Management Outreach Lead Ranking

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

JUNE 1, 2021

This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here. Use your observations to create personalized, exclusive experiences. Build your social currency with a robust PR strategy.

Tips

Tips Privacy Advertising Agencies Marketing & Strategy

Earned-media micro-influencer marketing primer

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” Back then we called it blogger outreach and blogger engagement.

Advertising Agencies

Advertising Agencies Paid Search Agency Media Long Tail Marketing

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Most firms focus only on outreach to A-listers. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Even now, it’s still a little blogger marketing.

Advertising Agencies

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger

Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR

PR Blogger Outreach Best Practices

25 outreach tools that can take your business to new heights

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

Outreach

Outreach Paid Content Tools Enterprise Management

The Power of 1-to-1 Blogger Outreach in Your Content Strategy

Content Standard

JULY 14, 2015

Blogger outreach has been identified as a crucial strategy for disseminating content through media platforms that have built-in audiences. However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push. R-E-S-P-E-C-T, Your Content Means A Lot To Me.

Blogger

Blogger Outreach Marketing & Strategy PR

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR

PR Blogger Tips Best Practices

Influencer marketing is fully integrating with social media marketing strategy

Biznology

FEBRUARY 13, 2018

there was Abraham Harrison , my first digital PR agency. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. 50’s a fail. Before Gerr.is

Social Media

Social Media Social Marketing Marketing Strategy Marketing & Strategy

7 best link-building services for SEO performance

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. Recommended Group: B2B Bloggers Boost Group. 7) Digital PR. What is a link-building service?

Link Building

Link Building Work Management Marketing Management Service

How to pitch a blogger

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? And have a system, because it is inexcusable to allow any of these thousands of “nobody” bloggers to ever get less than exquisite service.

Blogger

Blogger Outreach Wikipedia PR

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content

Paid Content Studies B2B Marketing Blogger

The art of narrative storytelling via social media marketing

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. A good PR artist needs to spend the time learning to actually draw the hands, if you will.

Social Media

Social Media Storytelling Social Marketing Work Management

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Trying GroupHigh for Blogger Outreach Campaigns

Webinars

Trending Sources

Four (of the) Worst Practices for Pitching Bloggers

Webinars

The state of the blogger outreach union ten years on

Blogger outreach is scary

How to Market with Mom Bloggers

Which Department Owns Influencer Marketing?

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Earned-media micro-influencer marketing primer

Micro-Influencer Marketing is the new Influencer Marketing

Best Interactive PR Articles and Blog Posts of 2009

25 outreach tools that can take your business to new heights

The Power of 1-to-1 Blogger Outreach in Your Content Strategy

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Influencer marketing is fully integrating with social media marketing strategy

7 best link-building services for SEO performance

How to pitch a blogger

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

The art of narrative storytelling via social media marketing

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

5 ways PR pros can use CRM

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