Blogger, Outreach and Personalization

Which Department Owns Influencer Marketing?

Onalytica B2B

MARCH 23, 2017

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. Traditional broadcasting through the media is not as effective as it once was.

PR Marketing Management Outreach Lead Ranking

Influencer Marketing: How to Nail Your Influencer Engagement

Onalytica B2B

SEPTEMBER 27, 2017

Influencers are human beings with emotions and interests outside of their work- Joe Martin , Head of Social Analytics and Evangelist at Adobe touches on how their approach is having email and Twitter conversations that go beyond their work with Adobe- it’s a personal exchange with both give and take. Create value for your influencers.

Paid Content

Paid Content Planning Work Management Ad Exchange

B2B Marketing Zone

Onalytica B2B

Which Department Owns Influencer Marketing?

Influencer Marketing: How to Nail Your Influencer Engagement

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