Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. It is the meat and potatoes at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JUNE 20, 2013

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Let me know your thoughts on outreach in the comments below.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. In my experience, bloggers and influencers are extremely proud and protective of their own reputation.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MARCH 15, 2016

Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. Successful influencer outreach is just the end result of building a real relationship over time. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

AUGUST 14, 2018

Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. The sort of people who become journalists and TV personalities and even celebrities are not the same people who are necessarily the online influencers I am talking about. Guess Who I Am.

Communities 126

Communities Blogger Class Twitter 126

Biznology

APRIL 18, 2017

And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. I realize that just because I am alone and lonely in my apartment, doesn’t mean that there aren’t kicking parties and passionate, connected, people right next door. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Influencer Outreach (Earned Media). Timing’s of the essence so go go go go go go go!

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

AUGUST 12, 2013

This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. The webmaster receives quality content for their site and its readers, and the guest blogger gains exposure and is typically allowed to link back to their own site which provides some SEO benefit.

CAN-SPAM 80

CAN-SPAM Blogger Outreach SEO 80

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. Like this post?

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

DECEMBER 4, 2012

I was installing a new personal consulting web site over the weekend and I was reminded of this. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. The way I do it is by doing a broad, deep, and large loose outreach on behalf of my clients.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. This is particularly important if your business is involved directly with an outreach or local networking event. Your personal life. Keep personal posts to a minimum, but do incorporate them from time to time. Your competitors.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JANUARY 17, 2012

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

SEPTEMBER 15, 2015

Ironically, because she is being guided and moderated, working with Amy is a little frustrating for me since I am not much of a 9-5 guy, my hours and my needs are 24/7, and so working with a robot AI — my Amy Ingram — who has human tenders who have hours, bedtimes, personal lives, and families, can be a little frustrating.

Training 80

Training Blogger Amazon Google 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. Sadly, that’s just step one: the initial outreach. It Might Be Personal.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

OCTOBER 2, 2012

Let me give you a personal example. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? You’ll need to engage with everyone who engages with you with as much personal touch and attention as you would someone you already know — with the understanding that you’re only being damned with your success.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

NOVEMBER 27, 2012

And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile.

Social Media 80

Social Media Process Product Media 80

Biznology

AUGUST 27, 2013

Here are the answers to all your prayers — though I have a feeling that this list is going to make you hate me: Be newsworthy : any earned media outreach or social media propagation campaign needs real legs and being timely and newsworthy is essential — just like any PR or promotional campaign. I dare you to be interesting.

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

DECEMBER 29, 2015

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied.

SEO 80

SEO Service Advertisements Advertising 80

Biznology

SEPTEMBER 10, 2013

Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

FEBRUARY 25, 2014

So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers.

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80