WebMarketCentral

DECEMBER 9, 2009

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. For those marketers, reading this announcement is a starting point. Another noteworthy post from SMT is Social Media ROI - a financially sound method.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

AUGUST 5, 2008

Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Contact the blogger as the next step. Writing a guest post is an excellent next step once you have a relationship of trust established with a blogger. Promote posts when you get coverage.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 11, 2007

and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. Blogger relations is similar to media relations, but requires a different approach as it must appeal to non-professional journalists who are often writing more out of passion than for money.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JUNE 16, 2008

That means PR pros have to treat bloggers (somewhat) like traditional journalists: invite them to events, give them special treatment, and provide them with access to key executives. Bloggers write (in almost all cases) for passion, not money. Bloggers care about their own and their readers' interests—not the corporate story.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

MARCH 24, 2009

So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics. Social Tagging Research and Reports.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JANUARY 11, 2010

To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. It's less formal, more "social" and usually more effective than "cold" outreach. Tweeting content of your own that will interest them (i.e.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JUNE 26, 2008

The selection of bloggers for outreach also seemed a bit odd. They dove immediately into examples of what can be done with the product without explaining, at a high level, what it is, how it works, and who cares. Although I found the product fascinating, most of what I write isn't targeted at large CPG firms or retailers.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

SEPTEMBER 4, 2007

The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. Be succinct and provide something of value.

PR 20

PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

AUGUST 20, 2007

Finally, promote your releases directly to your market through outreach to influential industry bloggers, an online distribution service such as PRWeb , and through tagging on social media sites. ** technorati tags: online PR, Rob Garner, search optimize press releases, new media, bloggers, PRWeb, social media tagging del.icio.us

Press 20

Press PR Social Media Optimization 20