Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
JULY 13, 2014
Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools. It also helps you to build relationships with the influencers in your industry. • BlogDash – [link] - Blogdash helps you to organize and publish content then search and find specific bloggers using keyword search. Using buzz sumo allows you to tailor your content and SEO outreach towards hi-visibility topics and the influencers who write about them. Getting Started. Next Steps.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways. That was a lot of work. Now you can relax.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format. Video.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. We will be enhancing our outreach with more influential bloggers and editors. By building a robust guest blog outreach program, and being genuine, links will increase as will referral traffic. . Happy New Year! As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. The multitude of tools, platforms, and techniques can be overwhelming at times. Content Marketing. Get to it! . Paid Media.
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
I am hereby making the jump from humans to robots for all my blogger research. When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to?
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no. Influencer outreach is like any other sales cycle, right?
Blogger outreach is more PR than social media
APRIL 23, 2013
My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. The Long Tail of Blogger Outreach.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. That said, these bloggers are the victims.
Blogger outreach is scary
SEPTEMBER 13, 2011
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger.
Earned media influencer outreach is alive and well
JULY 5, 2016
As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Groan.
10 Tips for Developing Better Blogger Outreach
AUGUST 15, 2014
Do you feel like your blogger outreach strategy lacks some oomph? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger … Continue Reading. 10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Is it Time for a Blogger Outreach Tool? Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach
Blogger Outreach: Pet Bloggers are the New “it” Girl
MAY 15, 2015
As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business. Blogger OutreachI’m Not […].
What I Learned About Blogger Outreach from Surveying 4,000 Bloggers
SEPTEMBER 10, 2015
I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. The reason is simple: most brands are not national or global enough to command the attention of the real top bloggers.
12 Subject Lines for Better Blogger Outreach
JULY 20, 2015
One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. This monthly Blogger Outreach column is contributed by Kristen Matthews. 12 Subject Lines for Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachBut, one of the […]. Author information.
Mizuno running long tail outreach marketing case study
SEPTEMBER 23, 2014
The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”
The Quantum Mechanics of Blogger Outreach
FEBRUARY 28, 2012
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect!
Why Marketers Should Go Rogue with Blogger Outreach
APRIL 9, 2014
Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach Author blogger bloggers brand Business Clients communication example follow for your image IT marketing outreach PR rules strategy time WHO One of the principals that I follow when it comes to marketing is to not follow any principals. I’m a fan of embracing all aspects of marketing as one giant grey area and I stray away from strategies where people try to assign rules or draw strict black and white lines.
5 Ways Brands are Getting Creative With Blogger Outreach
MAY 5, 2015
As blogger outreach becomes a tactic implemented by more brands than not, the need for creativity lies in the type of partnerships formed […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. 5 Ways Brands are Getting Creative With Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information. Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. Kristen on Google+. Twitter | Google+ | LinkedIn |.
New Blogger Outreach Research Reveals Insights for Marketers
OCTOBER 8, 2014
I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.
Overcoming Pain Points in Blogger Outreach
SEPTEMBER 10, 2014
Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When you do outreach you never hear back from 1 so, if you’re tone deaf, you’ll just assume that everyone you reach out to with your insufficient outreach comes back with their rate sheet in one hand and their right hand out for the cash. Almost three years ago I wrote Blogger outreach is more PR than social media. Payola, baby! But I sure as hell do now!
The Long Tail of Blogger Outreach
OCTOBER 4, 2011
That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. Image via Wikipedia.
Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
FEBRUARY 11, 2014
Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. There are a few goals with blogger outreach and make sure you determine yours before you do anything else. To establish … Continue Reading Some Brands are Thinking Outside the Outbound Box for Blogger Outreach by Kristen Matthews - Maximize Social Business. To build brand awareness. To promote a specific product or service.
3 Blogger Outreach Trends That You Can Implement
DECEMBER 11, 2014
As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. This monthly Blogger Outreach column is contributed by Kristen Matthews. 3 Blogger Outreach Trends That You Can Implement by Kristen Matthews - Maximize Social Business. Blogger Outreach I’ve seen spectacular ones. I’ve seen poorly executed strategies. And because I’ve been able to watch campaigns come, go and unfold into ongoing strategies—I have noticed some commonalities. Author information. Kristen Matthews.
Is it Time for a Blogger Outreach Tool?
JULY 18, 2014
Since I work for a company that produces blogger outreach software, I’m quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I asked my sales team to put together a thought out list of reasons why digital marketers and PR professionals decide to stop doing blogger outreach the manual … Continue Reading. Is it Time for a Blogger Outreach Tool? Related Stories Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach
Blogger Outreach Trend of 2014: Transition from Informal to Structure
JANUARY 15, 2014
While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Blogger Outreach Blog blogger brand Interpersonal relationship outreach public-relations review Twitter
DIY Digital PR (Online Engagement & Blogger Outreach)
JULY 10, 2013
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. He also tells how to find the right online influencers, bloggers, and the social media savvy. Create a blogger-optimized news release. Photo credit: zoxcleb. Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Build Your Network of Brand Ambassadors with Blogger Outreach
AUGUST 13, 2013
Bloggers, with their niche audiences and far reach, make perfect brand ambassadors. And … Continue Reading Build Your Network of Brand Ambassadors with Blogger Outreach by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. by Ray Dalton Related Stories Blogger Outreach for B2B 5 Ways to Go Beyond the Pitch When Reaching Out to Bloggers 5 Ways to Power Up Pinterest in Your Real Estate Biz. Ambassadors are people who love you. You just have to find them. And cultivate them.
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Following up twice after the initial email outreach. Outreach : how best to pitch? Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).
25 outreach tools that can take your business to new heights
JANUARY 9, 2014
Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! To streamline your entry into this practice, we’ve reviewed 25 of the most powerful outreach tools: 1. Blogger LinkUp. InkyBee.
Take your bloggers and social media influencers to lunch
MARCH 22, 2016
And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.
How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send
OCTOBER 23, 2015
This is cold outreach, and, for better or for worse, it has its purpose. I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. 5 Outreach Elements Used By The Pros. Here’s the exact script: What I love about this outreach email from Brian is that it is relevant. Implementing Your Own Outreach Campaign.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.
Be a Big Fish in the Blogger Outreach Pond
JANUARY 3, 2012
This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. In fact, most journalists and A-list bloggers glean their story ideas from the blogs they reach, from their influencers, blogs and bloggers who may well be less popular but are still highly influential. Do you have the kind of prior relationships with the top bloggers and journalists or do they not know you from Adam? Start small and grow to make blogger outreach work for you. Paying your dues.