The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. ” Honestly, I had almost given up hope until I have been able to align myself with clients who really get what influencer outreach is.
Trying GroupHigh for Blogger Outreach Campaigns
DECEMBER 3, 2013
I am hereby making the jump from humans to robots for all my blogger research. In When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Groan.
Blogger outreach is more PR than social media
APRIL 23, 2013
My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. The Long Tail of Blogger Outreach.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. Totally! Thing is, you’ll never make it there.
Blogger outreach is scary
SEPTEMBER 13, 2011
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger.
10 Tips for Developing Better Blogger Outreach
AUGUST 15, 2014
Do you feel like your blogger outreach strategy lacks some oomph? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger … Continue Reading. 10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories Is it Time for a Blogger Outreach Tool? Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. Right?
12 Subject Lines for Better Blogger Outreach
JULY 20, 2015
One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. This monthly Blogger Outreach column is contributed by Kristen Matthews. 12 Subject Lines for Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachBut, one of the […]. Author information.
Blogger Outreach: Pet Bloggers are the New “it” Girl
MAY 15, 2015
As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach: Pet Bloggers are the New “it” Girl by Kristen Matthews - Maximize Social Business. Blogger Outreach
What I Learned About Blogger Outreach from Surveying 4,000 Bloggers
SEPTEMBER 10, 2015
I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When you do outreach you never hear back from 1 so, if you’re tone deaf, you’ll just assume that everyone you reach out to with your insufficient outreach comes back with their rate sheet in one hand and their right hand out for the cash. Almost three years ago I wrote Blogger outreach is more PR than social media. Payola, baby! But I sure as hell do now!
Mizuno running long tail outreach marketing case study
SEPTEMBER 23, 2014
The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”
The Quantum Mechanics of Blogger Outreach
FEBRUARY 28, 2012
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy.
5 Ways Brands are Getting Creative With Blogger Outreach
MAY 5, 2015
As blogger outreach becomes a tactic implemented by more brands than not, the need for creativity lies in the type of partnerships formed […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Ways Brands are Getting Creative With Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information. Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. Kristen on Google+. Twitter | Google+ | LinkedIn |.
Why Marketers Should Go Rogue with Blogger Outreach
APRIL 9, 2014
Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach Author blogger bloggers brand Business Clients communication example follow for your image IT marketing outreach PR rules strategy time WHO One of the principals that I follow when it comes to marketing is to not follow any principals. I’m a fan of embracing all aspects of marketing as one giant grey area and I stray away from strategies where people try to assign rules or draw strict black and white lines.
New Blogger Outreach Research Reveals Insights for Marketers
OCTOBER 8, 2014
I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect!
Overcoming Pain Points in Blogger Outreach
SEPTEMBER 10, 2014
Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger Outreach
The Long Tail of Blogger Outreach
OCTOBER 4, 2011
That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. They take time.
3 Blogger Outreach Trends That You Can Implement
DECEMBER 11, 2014
As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. I’ve seen spectacular ones. I’ve seen poorly executed strategies. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Trends That You Can Implement by Kristen Matthews - Maximize Social Business. Blogger Outreach And because I’ve been able to watch campaigns come, go and unfold into ongoing strategies—I have noticed some commonalities. Author information. Kristen Matthews.
Is it Time for a Blogger Outreach Tool?
JULY 18, 2014
Since I work for a company that produces blogger outreach software, I’m quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I asked my sales team to put together a thought out list of reasons why digital marketers and PR professionals decide to stop doing blogger outreach the manual … Continue Reading. Is it Time for a Blogger Outreach Tool? Related Stories Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach
Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
FEBRUARY 11, 2014
Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. There are a few goals with blogger outreach and make sure you determine yours before you do anything else. To establish … Continue Reading Some Brands are Thinking Outside the Outbound Box for Blogger Outreach by Kristen Matthews - Maximize Social Business. To build brand awareness. To promote a specific product or service.
DIY Digital PR (Online Engagement & Blogger Outreach)
JULY 10, 2013
Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. He also tells how to find the right online influencers, bloggers, and the social media savvy. Create a blogger-optimized news release. Photo credit: zoxcleb. Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Blogger Outreach Trend of 2014: Transition from Informal to Structure
JANUARY 15, 2014
While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Blogger Outreach Blog blogger brand Interpersonal relationship outreach public-relations review Twitter
25 outreach tools that can take your business to new heights
JANUARY 9, 2014
Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Check out these 25 awesome outreach tools for your smash business strategy. We’re The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! To streamline your entry into this practice, we’ve reviewed 25 of the most powerful outreach tools: 1. GroupHigh.
Build Your Network of Brand Ambassadors with Blogger Outreach
AUGUST 13, 2013
Bloggers, with their niche audiences and far reach, make perfect brand ambassadors. And … Continue Reading Build Your Network of Brand Ambassadors with Blogger Outreach by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. by Ray Dalton Related Stories Blogger Outreach for B2B 5 Ways to Go Beyond the Pitch When Reaching Out to Bloggers 5 Ways to Power Up Pinterest in Your Real Estate Biz. Ambassadors are people who love you. You just have to find them. And cultivate them.
Be a Big Fish in the Blogger Outreach Pond
JANUARY 3, 2012
This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. In fact, most journalists and A-list bloggers glean their story ideas from the blogs they reach, from their influencers, blogs and bloggers who may well be less popular but are still highly influential. Do you have the kind of prior relationships with the top bloggers and journalists or do they not know you from Adam? Start small and grow to make blogger outreach work for you. Paying your dues.
The art of writing the perfect blogger pitch
NOVEMBER 29, 2011
Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. These lessons map perfectly to blogger outreach.
Take your bloggers and social media influencers to lunch
MARCH 22, 2016
And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life. Both bloggers and online influencers have real relationships with their readers and fans. And tweet it.
The Human Approach to Link Building Outreach
JUNE 20, 2013
Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Some of my outreach pitches may not be by the book, but there is always a method to my madness. There are none.
How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send
OCTOBER 23, 2015
This is cold outreach, and, for better or for worse, it has its purpose. How do with do this and actually get results? I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. Outreach Elements Used By The Pros. 1) Relevance. Implementing Your Own Outreach Campaign. What else makes for a good outreach script?
7 Ways to Make Bloggers Dislike Your Marketing
JUNE 15, 2015
I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. To do it right, marketers need to consider the POV of the bloggers they want to work with and what it means to one’s time and life to run a blog. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | 7 Ways to Make Bloggers Dislike Your Marketing by Kristen Matthews - Maximize Social Business. Blogger Outreach
How NOT to pitch a blogger
SEPTEMBER 20, 2011
Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Bloggers will always call you out if they sense you’re just calling it in. Tweet This Post.
Blogger Relations Are the Perfect Advertising Foundation
JUNE 11, 2014
Blogger Relations Are the Perfect Advertising Foundation by Kristen Matthews - Maximize Social Business. Why Marketers Should Go Rogue with Blogger Outreach. Blogger Outreach While advertising in the traditional sense (strictly self promotion) doesn’t work anymore, with the right foundation of modern marketing and content acquisition, some traditional advertising tactics are still very relevant and useful. We now know that consumers are “ad blind” and want to hear about your brand from someone other than your brand itself.
Why Brands Should Consider Working With Travel Bloggers
JANUARY 12, 2015
One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many verticals that may be relevant to your brand, studies and trends are showing that travel bloggers are surprisingly effective partners for many types of brands. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.
What Should Brands Offer Bloggers in Exchange for Posts?
NOVEMBER 13, 2013
But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers just don’t have a big budget and if that’s the case, there are other things you can offer to make it a mutually beneficial … Continue Reading What Should Brands Offer Bloggers in Exchange for Posts? At this point, you know not to expect something for nothing.
How to pitch a blogger
SEPTEMBER 27, 2011
So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger?
How to engage bloggers down the long tail
APRIL 8, 2014
Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.
5 Strategies to Identify New Bloggers to Talk About Your Brand
FEBRUARY 11, 2015
While consumers are becoming more resourceful in seeking out purchase information, marketers are becoming more resourceful in seeking out new bloggers to partner with. Bloggers are one of the strongest sources of influence and are the perfect “middle man” when it comes to saying good stuff about products and services. This monthly Blogger Outreach column is contributed by Kristen Matthews. Strategies to Identify New Bloggers to Talk About Your Brand by Kristen Matthews - Maximize Social Business. Blogger Outreach Author information.
How Fashion Brands are Partnering with Bloggers for Big Results
MARCH 19, 2015
From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the wonderful things about a good blogger outreach strategy is that this type of marketing can adapt to any budget. For fashions brands who are just starting out, […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach