Digital B2B Marketing

APRIL 11, 2013

Here is the real problem: organizations are not on board with content marketing as a core B2B marketing initiative. Your organization was on board when it was cheap, when you could drive results with thoughtless blog posts slammed out in 10 minutes or created by an offshore SEO company. How did we get here?

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 9, 2012

Marketing can facilitate, organize and amplify. Thought Leadership Isn’t a Real Priority Your potential thought leaders are valuable people in your organization, and everyone wants more of their time. Thought Leadership Isn’t About You Marketing organizations are instinctively focused on their product, message and position.

Thought Leadership 100

Thought Leadership Wikipedia Paid Search Agency Blogger 100

Digital B2B Marketing

MARCH 15, 2012

Organic Search Engine Optimization Organic search results are the search engine algorithm’s recommendation of the best result for a search. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

AUGUST 7, 2012

I’m not in Pingdom’s target audience and have never seen content from them yet I have found their tools through search and through the recommendation of other bloggers. By creating functional utility or an engaged community, these organizations have given up control of their content and given up much of the associated burden.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. Organic is good, whole foods, raw foods and live foods (such as yogurt and kombucha) are even better. Thank you, Stacey, for sharing this challenge, here is my #nicheamnesty contribution.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

APRIL 6, 2011

They will not sell the value of social media in the organization and get the budget and resources necessary to be successful. Without an understanding of social media, these marketers will not develop effective social media strategies. They will not implement effective programs. Instead, they will blast press releases. They will not listen.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100