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33 Business Blogging Statistics

Zoominfo

70-80% of users ignore paid ads and only focus on organic results ( source )</p. Bloggers are increasing their use of promotional techniques that drive traffic to their posts – including paid ads, the use of which increased by 93% over the past year ( source ). Companies who blog receive 97% more links to their website ( source ).

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5 Ways To Develop Your B2B Brand

Zoominfo

And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses. However, depending on how you want the tool to work, some of the features can be somewhat complex. OptinMonster.

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B2B Blog Post Round-Up: Choosing Influencers & More

Zoominfo

Influencers may be bloggers, content creators, or social media personalities– the common thread between them being their strong web presence and their command of an engaged audience. 71% of bloggers who maintain blogs for a business report that they have increased their visibility within their industries their blogs ( source ).

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. This Time, It’s Personal.

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How to ABM Like a Boss (Part 4): Select Your Target Accounts

Engagio

No need to read through a stack of posts from a dozen bloggers. Each unit of the organization must provide their buy-in, give their sign-off, and take ownership of the key accounts. Once you’ve chosen your list of target accounts, make sure you give your Sales and Marketing efforts enough time to work. This is it. Intent data.

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The Ultimate List of Marketing Podcasts

Zoominfo

Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in the conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Listen for real insight on the real people doing real work in social media.