Paul Gillin

MARCH 1, 2011

But if you’re a nonprofit organization in the U.S., Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization. Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization.

Blogger 50

Blogger Twitter Course Promotion 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Support organizations were outsourced en masse in the 1990s, customer service agents were hidden beneath layers of confusing call routing menus and complaints routinely disappeared into black holes.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JULY 9, 2012

Bloggers have been kicking the crap out of stack ranking since the VF article appeared, but it’s really not as bad an idea as it sounds. I worked at a company that used a similar system, and in the right scenario it’s actually pretty effective. The person at the bottom isn’t likely to be around very long.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. The time when a clever blogger could amass an audience of 30,000 loyalists in a year has passed. Blaming the Tools. So Now What? Social marketing is hard.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JUNE 9, 2011

The rapid decline of mainstream media (more than 45,000 journalists have been laid off in the last five years in the US) has put a lot of good communicators out of work, and many can be had today for pennies on the dollar compared to what they made a few years ago. And I’ll bet he was happy to have the work. Where Writers Hang Out.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 4, 2014

What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” A little background checking revealed that the numbers cited by Bulldog Reporter came from a study conducted by a company called DeskAlerts , which makes messaging software for use inside organizations. ” Holy cow! Um, no, they won’t.

Research 50

Research Lead Scoring Lead Ranking Validation 50