Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. WHAT ARE THE EXPERTS SAYING?

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Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ Your investment.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

AUGUST 30, 2017

Before engaging with influencers there is an essential research stage both externally and internally to gauge the potential outcomes you can achieve and prepare your organization to maximize the opportunity and lay the foundations for success. ” Owain Williams , Influencer Marketing Blogger. Getting started. Increase Sales.

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Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

AUGUST 23, 2017

Although the industry category and buzzword is ‘influencer marketing’ we are going to focus more on the Influencer Relationship Management approach, which is the most organic form of influencer marketing, where relationships and partnerships are at the heart of a successful strategy. They buy relations stories & magic.”

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Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

SEPTEMBER 27, 2017

Well – the exact same goes for working with influencers. The reason influencer marketing works, is that consumers have much greater trust in individuals than they do brands; they trust humble opinions from their peers more than they do advertising. Organic, paid, or both? Create value for your influencers.

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Paid Content Planning Work Management Ad Exchange 219