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The state of earned media blogger outreach


I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. The secret to my success has been to be a lot more selective in the clients I’m willing to work with. unless.” Yeah, infographics!

Trying GroupHigh for Blogger Outreach Campaigns


I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. What My Clients Have Taught Me about Blogger Outreach ( Tricky.

The bloggers are the victims of bad blogger outreach


I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

Blogger outreach is more PR than social media


Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

How NOT to pitch a blogger


Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Bloggers will always call you out if they sense you’re just calling it in. Tweet This Post.

The Ultimate List of Websites Every Blogger Should Bookmark


All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. For Keeping Organized. 1) Waterfall Graphs. Trello is a really simple collaboration platform you can use to brainstorm and organize your blog post and project ideas.

How PR and Social Media Can Work Together


But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. The social media release is used for blogger outreach. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Since many (most?)

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Earned-media micro-influencer marketing master class


Here’s the deck I delivered to the class, for your edification and general edutainment: The class was delightful because not only did I deliver the presentation but Shashi kept me there for the entire class so that we could do some practical work as well. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. Improve organic search?

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How the Long Tail AdWords Approach Works for Blogger Outreach


Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.

Why Bloggers Abandon Their Blogs Too Early [Video]


This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. As you can see in the video, it’s easy to see why bloggers who rely on daily traffic as their sole performance indicator would abandon their blogs quickly. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. Literally.

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Death to Blogger Whores!

Manhattan Marketing Maven

After reading a number of case studies describing how brands have used social influencers to drive commercial success, I get the feeling that bloggers are like Congressmen; they can be easily bought and paid for.    And while FTC rules demand full disclosure, it seems that the journalistic ethics of early bloggers has succumbed to the easy baksheesh offered by brands, and their PR or social marketing firms, eager to marshal what appears to be consumer endorsements or momentum.    As a long-term independent blogger, there’s something skeevy in this.

8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)


It''s okay -- it happens to pretty much every new blogger. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Writing a blog post is much different than writing a term paper -- but when bloggers first start out, they usually only have experience with the latter. Solution: Create very specific working titles. right?

How to Transform Yourself Into an Agile Business Blogger


Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger. If it doesn't work, hey, next time you don't have to do it.

Why you should consider centralizing your search keyword lists


And bloggers , of course, need to know what words their audiences use to describe their pain points. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. could tell you how that works. Photo credit: Wikipedia. IBM sponsors the event.

Creativity with Blogger; using it to make quality websites beyond the Blog

Confluent Forms

Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it? How did we do it?

23 Outstanding Social PR Guides


Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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Want to Be a Better Blogger? Embrace Structure


It''s important to organize yourself if you want to create better content. But by getting your outline out of the way first, then your structure and formatting, and then your content, you will be much more productive and efficient with what you are working on -- you can actually focus on the task at hand. By outlining ahead of time, you give yourself some bounds to work within.

Earned media influencer marketing demands your awesome


If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.

Do you appreciate your blogger network?


Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. You need to make sure you’ve set up the pitch and the campaign.

Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award

Blue Focus Marketing

2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award. Can be either a full-time (e.g., a journalist, editor or PR agency principal) or part-time writer (e.g., a subject matter expert within a non-media organization). Know someone who deserves to be considered? Then click the “Nominate” button below the entry form. About the Award. Recognition.

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Twitter Opens Advertising to All: Here's How it Works


With those stipulations no longer in place, now even small mom and pop shops and businesses with smaller marketing budgets can leverage Twitter''s advertising platform using Twitter''s self-service platform to give their organic Twitter presence a boost. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! HubSpot).

Marketo Working To Simplify Marketing Automation Adoption


In a nutshell: “Marketing in general doesn’t have as much power and credibility in organizations that is should.” B2B Blogger B2B Marketing Marketing AutomationAt this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. Click here to view the embedded video. ” “Knowledge.

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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. So, I would like to thank the bloggers and you too for sharing the good ideas! still need to work on linking to other social networks and to openID. Malinka.

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger


Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Alright, let me explain why you -- and anyone else in your organization (seriously, the time for excuses is over) -- has the capacity to not only blog, but to also blog like a rock star. 1) You are a subject matter expert. Blogging's for young people. I'm not a good writer.

28 (of the) Best Business Blogging Guides and Tips of 2013


Adam Connell compiles advice from nearly three dozen seasoned bloggers on increasing reader engagement, including tips from Seth Godin (“The only thing I do to increase reader engagement is to write things worth sharing”), frequent Webbiquity best-of contributor Neil Patel , Dino Dogan, Anita Campbell, Ted Rubin, Lisa Buben, Joel Comm and more. Best Tips for Beginning Bloggers.

Why Your PR Isn't Working (and How to Fix It)


And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. The result?

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Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

Over the past few years, I’ve seen more and more organizations move their content online only.  Good, but not good enough for most organizations, especially when there is a longer sales cycle. Bloggers and media companies love compelling, original research. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Online.

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

Audienti merges SEO, Advertising, and Influencer Engagement services


When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. That’s then, this is now.  . Like this post?

This Innovative Co-Working Space Asks for Content, Not Money


But what if, in return for your work, you were offered a desk in a co-working space plus access to a photography studio, event space, meeting rooms, and over 20 other freelancer colleagues from a variety of disciplines? Welcome to  Blogfabrik , an innovative co-working space in Berlin that opened in June 2015. Media co-working FeaturedInside the factory.

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

Over the past few years, I’ve seen more and more organizations move their content online only. Good, but not good enough for most organizations, especially when there is a longer sales cycle. Bloggers and media companies love compelling, original research. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Online.

Twitter Opens Advertising to All U.S. Users: Here's How it Works


With those stipulations no longer in place, now even small mom and pop shops and businesses with smaller marketing budgets can leverage Twitter''s advertising platform using Twitter''s self-service platform to give their organic Twitter presence a boost. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance! HubSpot).

Google “mobilegeddon” starts today — are you prepared?


Google is about to dramatically change how search works on your phone. Blogger. Organic Search Search Engine Optimization Search Marketing Google Google Panda Google Penguin Mobile device mobile search mobile Web PageRank Responsive web design Search engine optimization Web search engine Website Literally. Starting today. You might have a couple hours left. Joomla! Drupal.

Google is a lying liar that lies


Site speed is the most important  – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. When it comes to how things work when it comes to developing a server, site, content, and brand to appeal to Google, Google is a lying liar that lies.

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Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. ” Sarah Wong – Fashion & Beauty Blogger at Temporary Secretary. Bloggers.

Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works

B2B Lead Generation Blog

Use one of your public relations professionals or a freelance journalist to interview experts within your organization and write a blog post on their behalf. Use guest bloggers or provide content from a third-party source that’s respected in your field.  .  . Why is she so certain? Read more about who attended here.)  . Here’s what she has to say about her experience.

Reproduce all your own stuff on your professional page


It has a beautiful personal story but it doesn’t have anything to do with blogger outreach , social media marketing , content marketing , search engine optimization , search engine marketing , influencer outreach , or online reputation management ; however, everything I write about is. It’s time to call all of your content home. It’s time to call all of my content home!

Google+ on its Third Birthday


Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. So, while I will still be associated with search results whenever they’re my work, my face will no longer draw your eye. As I said before, in order to please Google organic Search, you need to contribute passionate and completely to Google+. No more.

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How Marketers Can Use Evernote to Organize and Simplify Their Lives


But nothing ever seems to quite fit every project or situation. I, too, have gone through my fair share of tools to organize my work, but the tool I find myself continuing to go back to is the free app, Evernote. or at least more organized. personally use Evernote for both work and personal notes -- on my PC for work, my Mac at home, and my iPhone on the go.