Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. The time when a clever blogger could amass an audience of 30,000 loyalists in a year has passed. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Anything Goes Marketing

NOVEMBER 16, 2008

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Everyone needs to work together.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Buzz Marketing for Technology

JUNE 27, 2008

Knowledge Work, Management & Productivity. 6 Common Attributes of Knowledge Work and Knowledge Workers. Most derive from the fact that knowledge work is less structured and perhaps less structurable than administrative or production work. This autonomy is in part a natural result of the nature of knowledge work.

Work Management 100

Work Management Webcast Case Studies Act-On 100

NuSpark Consulting

JULY 15, 2011

NuSpark Marketing is proud to offer you this scope-of-work proposal. We’ll work with you to coach you on your blog content and any other content that you produce. We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

NuSpark Marketing is proud to offer you this scope-of-work proposal. We’ll work with you to coach you on your blog content and any other content that you produce. We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. For example, Red Hat software has provided no-registration-required webcasts.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Online Marketing Institute

JANUARY 4, 2011

The only caveat here is that you must provide useful, non-promotional copy for this to really work. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Links Let’s be real. White papers? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

WebMarketCentral

AUGUST 10, 2007

I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media. a webcasting and rich media marketing solutions provider.

PR 20

PR Outreach Blogger Web 2.0 20

Content Marketing Institute

MAY 11, 2018

Vocal bloggers, journalists, and subject matter experts crank out articles, books, and guest contributions for popular industry publications. At most companies, that’s covered by PR and analyst relations teams who work to earn coverage from journalists, bloggers, and top-tier analyst firms. But that’s not the case.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Hubspot

JUNE 23, 2010

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

This helps organizations maintain consistency in messaging to their communities. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Envy

FEBRUARY 16, 2022

Formats include in-depth features, bylined articles and breaking news, making this site an absolute must-read for DevSecOps and anyone who works with containers. The site also offers webcasts and virtual events, as well as news and opinion. Post frequency: Around two a week. CSO from IDG. Twitter: @CSOonline. Post frequency: Daily.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

Hubspot

JULY 27, 2010

She has worked for a variety of media and/or branding companies, including Siegel & Gale, Upside Media; the gaming company, 3DO, and of course, Google. Karen has worked at Google since 2002, specializing in business writing and media relations. How do you get people from across the organization to contribute to a business blog?

Business Blogging 28

Business Blogging Blogger Google Webcast 28

Convince & Convert

MARCH 15, 2012

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). ” So that has worked.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Webbiquity

OCTOBER 16, 2012

40% of organizations have a formal social media policy , and 56% of those policies include a statement regarding the organization’s right to monitor social media usage. ” Words to avoid include “lol,” gonna,” “hey,” “tired,” “work” and “bored.” There are 1.5

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this?

Opt-in 100

Opt-in ROI Opt-out RSS 100

Webbiquity

OCTOBER 8, 2013

Social media management, even for SMB organizations, takes a full-time salary worth of work. Email can work. Don’t skimp on this and expect a junior person to take it on and run it”). How Small Businesses Can Use Social Media at Events by MyBeak Social Media. Even better, send hand-written thank-you cards.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Social media management, even for SMB organizations, takes a full-time salary worth of work. Email can work. Don’t skimp on this and expect a junior person to take it on and run it”). How Small Businesses Can Use Social Media at Events by MyBeak Social Media. Even better, send hand-written thank-you cards.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Online Marketing Institute

NOVEMBER 4, 2010

This helps organizations maintain consistency in messaging to their communities. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Three Takeaways There’s a lot to be excited about if you’re a B2B social media marketer, because we’re just starting to realize how powerful social media can really be for enterprise organizations. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40