Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. The search functionality allows you to filter influencers by types such as: bloggers, companies, and journalists. TweetDeck is perfect for bringing some order to your influencer marketing.

Tools 92

Tools Blogger Demographics Social Media 92

Online Marketing Institute

AUGUST 17, 2018

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. Takeaway: The key takeaway in Fiji Water campaign was its alignment of brand with the right personality. Jasmine Demeester is a Brand Strategist, Educator, and a Blogger.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Hubspot

OCTOBER 23, 2015

This is cold outreach, and, for better or for worse, it has its purpose. Sometimes, in order to further our marketing campaigns, it’s helpful to send a few cold emails. I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. 5 Outreach Elements Used By The Pros.

Outreach 28

Outreach Case Studies Case Study Newsletter 28

Contently

JANUARY 3, 2019

They’re much more personal and meaningful than some shot-in-the-dark guess about an entire industry. Also, in order to integrate content marketing into other digital marketing efforts, we must be able to calculate ROI. I also want quarterly calls to screenshare presentations about our blogger outreach and blog progress.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Optinmonster

MAY 8, 2023

Bloggers like Pioneer Woman are perhaps the original online entrepreneurs. Instead of hiring someone to physically check out orders for customers, you can set up an eCommerce store that sells products automatically around the clock. Coaches can provide guidance for personal or professional transformation.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. For starters: Personalize the message.

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. 3) Not Keeping Outreach Records. 1) Having NO Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

OCTOBER 13, 2020

The more successful you are at getting bloggers or review websites to mention your brand (in new or existing content), the more likely your visibility will increase. To establish an order of priority, calculate the opportunity level for each keyword, and sort your list from highest to lowest opportunity value.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Biznology

SEPTEMBER 15, 2015

Ironically, because she is being guided and moderated, working with Amy is a little frustrating for me since I am not much of a 9-5 guy, my hours and my needs are 24/7, and so working with a robot AI — my Amy Ingram — who has human tenders who have hours, bedtimes, personal lives, and families, can be a little frustrating.

Training 80

Training Blogger Amazon Google 80

Writing on the Web

JULY 27, 2010

Content : Too broad and general, need to hone it down to specifics, need to personalize it. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Blog this on Blogger. Blog Content: Are you personal… or all business?

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Biznology

JANUARY 17, 2012

Being beautiful, friendly, clever, generous, and charming is no longer good enough when you’re not just competing with the student body for Prom King and Queen, you’re now competing with potentially every other beautiful, friendly, clever, generous, and charming person on planet earth. Another exception is celebrity.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. The way I do it is by doing a broad, deep, and large loose outreach on behalf of my clients.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Hubspot

APRIL 21, 2020

Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Pitch your story to tech, mobile, and industry journalists and bloggers. Look for different social media influencers, bloggers, and content creators who can help generate buzz for your app before it launches. Pitch Your App.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Convince & Convert

AUGUST 6, 2015

In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Granted, this topic is touchy because there will always be that one person that steps out of the woodwork and says, “You’re just doing this so they’ll do something for you in the future!”

Marketing & Strategy 160

Marketing & Strategy Marketing Proposals Marketing Trigger Marketing 160

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

The Lead Agency

AUGUST 20, 2020

Marketers should be aware of theses changes in media consumption so that they know which channels brands should be on in order to reach their consumers effectively. B2B Marketing 2021 Trend 7: Privacy & Security Marketing Today’s consumers don’t trust organisations with their personally identifiable information.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life.

Blogger 80

Blogger Social Media Media Outreach 80

Biznology

NOVEMBER 27, 2012

And by special, I don’t mean the best price, the best quality, or the best service — though those are always top-winners — but also your personality, your unique narrative, the story of your existence, why you matter, what you’ve gone through, who you are in the community, who you used to be, or even your winning smile.

Social Media 80

Social Media Process Product Media 80

Hinge Marketing

DECEMBER 20, 2013

But overall, pay special attention to the language you use when drafting a survey and the order in which your questions appear in the survey. Things like language you use, order of questions, the person who is doing the interview can influence the responses you get. Another person in your firm (in house).

Webinar Metrics 48

Webinar Metrics Research Sample Ideal Customer Profiles 48

WebMarketCentral

AUGUST 10, 2007

When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. I mean, I admit it. Is this viable?

PR 20

PR Outreach Blogger Web 2.0 20

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? And, in order for your good words, your good message, your brilliance and genius to make its mark is to have built an audience. I am a man possessed! That said, I really don’t collect people. People don’t like being collected.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Moz

APRIL 9, 2020

My thanks to the many teammates who contributed to this roundup of examples we’ve been personally encountering, and we hope you’ll find an actionable path for your business here. Kaleidoscope Salon in Chattanooga, Tennessee held a fundraiser offering a prize of a full year of hair services in order to meet its payroll during its closure.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Biznology

AUGUST 27, 2013

If you earn a lot of money in the United States , it behooves you to hire the best tax lawyer in order for you to exploit tax loopholes to the full extent — and letter — of the law; however, what would happen if all the loopholes were closed? Image via CrunchBase. A couple years ago, SEO held a lot of secrets. But, no more.

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Heinz Marketing

JULY 29, 2020

Of course, there’s nothing like an in-person event to spur networking that builds lasting and even profitable business relationships, but there’s something to be said for the value virtual events bring us in trying times, like where society is now with the incessant progression of climate change. The outreach Jedi mind-trick.

Top of Funnel 19

Top of Funnel Paid Search Agency Conference Advertising Funnels 19

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

TrustRadius Marketing

OCTOBER 25, 2018

The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO) ; influencer marketing; high-tech business analytics and other data-driven advertising tools; and more. The affiliate generates a “passive income.”.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Adobe Experience Cloud Blog

APRIL 22, 2013

by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Scheduling your webinar events about a month out will give you time to send 1-3 email promotions and ramp up social media outreach in the week leading up to the event. Follow Kathryn on Twitter at @KKilner.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Once you’ve identified your influencers, personalize your outreach. What website elements need to be evaluated in order to determine “site quality” for link building? Do guest posting—the right way.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40