Anything Goes Marketing

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Lead generation using white papers

Anything Goes Marketing

He has a number of resources that you can have a look at as well.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. or support a "Save the Whales" campaign. Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

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Screw ROI - Think LOI (Loyal Opt-Ins)

Anything Goes Marketing

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. If someone has opt-ed in, show then value right away.

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Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

When you first start out, you get readers that notice you when you are a young and naive blogger. Other companies (and bloggers) should learn from Mini and try and replicate this approach. Other companies (and bloggers) should learn from Mini and try and replicate this approach. I digress. A blog is like a company in many ways.

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