Chris Koch

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Where should your corporate blogs live?

Chris Koch

These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. But I’d like to hear your opinions. Incentives for bloggers. Being on the corporate site is a good way for bloggers to raise their visibility inside the company and promote their careers. Limited incentives.

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3 factors in winning the social media horse race

Chris Koch

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow.

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3 factors in winning the social media horse race

Chris Koch

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow.

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How to create B2B social media policies

Chris Koch

is the personal [Blog, Space …] of [Name] and only contains my personal views, thoughts and opinions. the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Social media is not just a place for broadcasting opinions. This [Choose.

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Want to launch a new product or service faster? Do some research.

Chris Koch

We need to make sure that we gather the opinions of all the different constituencies that will be affected by the decision. Influencer research (analysts, journalists, bloggers, academics, etc.). Important stakeholders need proof, through research, as to whether their own experiences, views, and hunches are borne out by the facts.

Research 100
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Want to launch a new product or service faster? Do some research.

Chris Koch

We need to make sure that we gather the opinions of all the different constituencies that will be affected by the decision. Influencer research (analysts, journalists, bloggers, academics, etc.). Important stakeholders need proof, through research, as to whether their own experiences, views, and hunches are borne out by the facts.

Research 100
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Three steps for B2B marketers to build a personal social media presence

Chris Koch

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). I started by following the bloggers I like, as well as friends and colleagues. Now, I have to admit that I’m not a diligent RSS follower.