Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. As I have shared endlessly, being pretty isn’t enough for social media marketing.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. So, don’t worry.

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

JUNE 20, 2013

Speaking of stock emails…I know email marketers swear by them, but I have limited success with them. Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. Avoid Stock Emails. The Cons to My Approach. There are none.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Biznology

APRIL 4, 2017

They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM). Learn to lower your social media inhibitions. Are there nudie photos of you online? The art of writing the perfect blogger pitch. Like this post?

Social Media 130

Social Media Search Marketing Social Marketing Marketing Analytics Tools 130

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

JULY 31, 2018

I ran influencer marketing campaigns through the years when it was called cyber-striking, blogger relations, and blogger outreach and engagement. I still run online influencer marketing campaigns today, when it’s called creator relations and affiliate marketing. Fun Fun Fun. Every single time.

Planning 120

Planning Paid Search Agency Word of Mouth Advertising Agencies 120