Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. Author and Social Media Expert Mark Schaefer has highlighted the fact that degrees and social status matter far less to a person’s share of voice than they did a few decades ago – instead of classic credentials, anyone can theoretically become a thought leader in a niche with continual effort. Simply defined, individuals with online influence are “ digital tastemakers. MORE >>

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. Because one of the hallmarks of social animals such as human beings is the presence in the brain of special neurons which allow us to feel what someone else experiences, just as if we were in the story ourselves. We can all learn to use more emotion in our content marketing. Blog this on Blogger. Emotional Attention + Memory = Content Marketing. MORE >>

Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. 78% believed that better communication is established when CEOs engage in social media. MORE >>

Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics  and his tips for blogging. Micro Persuasion: Steve Rubel started a lively conversation with his post on  The Future of PR is Participation: Not Pitching   Can PR go beyond pitching and understand how to leverage social media? Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger. On October 22, B.L MORE >>

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The point is, participating in social networking is like participating in live networking.  Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results.  Marketing you and your services is simply about educating your target audience about how you can solve their problems. big part of your social networking marketing success will depend on how well you do your research.  MORE >>