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Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France.

The state of earned media blogger outreach


I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. Starting your social media strategy with a blog used to be a safe bet. Starting your social media strategy with a blog used to be a safe bet.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp. BuzzSumo.

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing? No college degree, no training. Wrong.

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Visible Expert? Interview with Online Marketing Pioneer Bryan Eisenberg

Hinge Marketing

This video interview is with Bryan Eisenberg, a Visible Expert in online marketing. In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Bryan Eisenberg to learn about his journey to becoming a Visible Expert in online marketing topics like conversion rate optimization and search marketing. On Google+ or LinkedIn?

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more successful than one year ago.

7 Tools for Finding & Connecting With Influential Bloggers


The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? All bloggers are different.

Six Tips to Beat the Wintertime Blogger Blues

grow - Practical Marketing Solutions

During the holiday season, theorectically a time of cheer and togetherness, I always see an increase of Grinch-like behavior on my social networks, in the office or even waiting in line for coffee. Keeping social networks sane. Start following more positive people in your social networks online and keep an eye on the repeat offenders. Keeping social networks sane.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company. Make Yourself a Blogger. Interact to Build Community.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. Here are five methods to consider. 1) Perfect Social Prompts. good example of this is the social influence company Appinions.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Support existing SEO keyword strategies.

The 14 Best Content Planning and Research Tools


With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Showcase reviews: Online Marketing Institute. 3)

3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Enter search and social.  . We also the need these departments sharing their data with the social media team, including the SEO team. Connections. into this).

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Every year, more and more companies are finding and vetting potential service firms online. Impact of Online Lead Generation on Growth and Profitability. Optimize your website for online lead generation. Your website serves as the central hub of your online presence.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. ” Instead of being consumed by the existence of a threat (IE, the competition), opportunistic marketers will turn such to their advantage. Other places / platforms that define social authority scores include: SEO Review Tools.

23 Outstanding Social Media Marketing Guides


Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Social Business Success Starts at the Top

Writing on the Web

Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. An overwhelming amount (86%) of respondents said that CEO involvement in social media campaigns is “somewhat important” to “mission-critical.”

Online Persuasion: How to Write to Create Desire

Writing on the Web

When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Many online content marketers misunderstand what it means to “appeal to emotions.”  How exactly do you bypass the conscious thinking brain and instantly connect with readers’ emotional centers, out of their conscious awareness? Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Blog this on Blogger.

Best Social PR Guides and Tips of 2010 (So Far)


Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary. Like what? Digg this!

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

” Per research from Eyetools and search marketing firms Enquiro and Did-it, the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page. This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. The key takeaway? last month.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured? What to do?

5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

This is often a common problem for many bloggers and marketers in almost every industry. If you don’t sell on or have an e-commerce that you can pull testimonials from, consider reaching out to some of your loyal customers and offer links to their websites or social media profiles in exchange for a review. Don’t know what to write about when it comes to your B2B website’s blog?

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5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Polls. External Links.

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory.

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

Writing on the Web

It seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. Most of the friends that teens have through social media are the same ones that they see on a regular basis at school.

Anyone with a New Idea is a Crank Until the Idea Succeeds


Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix.

But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

grow - Practical Marketing Solutions

As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. The sea of rules and regulations that marketers, brands and bloggers must navigate is largely uncharted, and sometimes frightening. In social media, another common problem is the lack of transparency in most of these contests and giveaways.

Social advocacy marketing gains legitimacy

grow - Practical Marketing Solutions

Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. We are dramatically reducing the cost of social sharing at scale. Examples?

Key Takeaways from MarketingProfs’ #ContentBootCamp

KoMarketing Associates

Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them. This is an age-old question for content marketers.

Can the Onion Theory bring social media lurkers into the light?

grow - Practical Marketing Solutions

Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. If we can’t measure social media lurkers, maybe the content can draw them in. BINGO. Cliché.

How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ). Variety = the Lifeblood of Content Marketing.

87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. Social networks and blogs In the U.S

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Vulnerability is essential to your social media marketing success


In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. love podcasts that keep their entire archive online. So, don’t worry.

Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Any successful blogger or journalist responds well to criticism. Tone and Structure.

The TOP 25 Must-Read Internet Marketing Blogs


Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. As you can see in the following graph from Statista , the total volume of posts and blogs is continously growing – and – yes, it can be easy to  miss important stuff from leading internet marketing blogs. Digital Marketer.

7 Tips for a Rocking Social Media Strategy


An estimated 88% of brands today are using social media for marketing. your social media strategy: Image source. 1. What are you trying to do with social media, anyway? The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Engagement.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency. Ryanair bullies a blogger. If so, click send.

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