Writing on the Web

DECEMBER 12, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Not convinced?

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

SEPTEMBER 6, 2010

In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. It’s easy to see how your content can be improved, without being an expert in search marketing. Blog this on Blogger. Blog Marketing: How Readers Find Your Business.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

NOVEMBER 2, 2010

You’ve got to optimize your reader-focused content (so the search engines know what you’re writing about). Blog this on Blogger. No More Geek-Speak: SEO for Smart Bloggers. You’ve got to build links to your site (to build your credibility with search engines and people). Go there now, please. Share this on del.icio.us.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Writing on the Web

SEPTEMBER 1, 2010

Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Emotional Writing. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. It can be an effective approach, but it’s not without landmines.

Blogger 100

Blogger Personalization B2B Comparison 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Blog this on Blogger.

SEO 100

SEO Tips Content Marketing Digg 100

Webbiquity

JULY 30, 2020

A solid website will also be key to managing other aspects of your online marketing strategy. You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Writing on the Web

JULY 5, 2010

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. Blog this on Blogger. Share this on Facebook.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JUNE 30, 2011

I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. Blog this on Blogger. Tweet This!

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. So to stimulate a desire for change, you must switch your writing to positive stories.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

OCTOBER 12, 2010

How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# Sure, marketing is vastly improved when it sounds authentic. But what does that mean for content marketing? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Act-On 100

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Online Marketing Institute

AUGUST 21, 2018

Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. When you write informative articles on someone else’s blog or website, you increase their readership base. The result?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JUNE 27, 2011

If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Nobody has time to read all those words anymore, especially not online. Then, at some point in my writing career I got lazy. Dissertation-itis. Or maybe I got smart.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. Her blueprint for creating simple copy that works to market your products and services is clear.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Sales pages in WordPress – write and format attractive landing pages from your blog.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Blogger Outreach & Communications. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. The first is by using conventional marketing rhetoric, which is what most professionals use. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. Tone and Structure.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Writing on the Web

DECEMBER 14, 2010

The Content Marketing Institute published these results here : When 36% of marketers struggle with producing engaging content and another 21% with coming up with enough engaging content, well over half of content marketing challenges involves what to say or write. What do they write to replace the lorem ipsom ?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. Blog this on Blogger. Tweet This!

Tips 100

Tips Digg Opinions Opt-out 100

KoMarketing Associates

SEPTEMBER 24, 2019

If you write content, whether it’s long-form articles, ad copy, or social media updates, it’s more than likely you’ve encountered writer’s block at least once. I’m not confident about what I’m writing or why, or if anything I’m saying makes sense. Start Writing, Even If It’s Bad.

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In order to increase your law firm’s online visibility, you have to develop content that’s conducive to backlinks.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Online Marketing Institute

AUGUST 17, 2018

The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. Then, it simply asked them to write unbiased reviews of its products. Takeaway: Leesa owes its success to the trustworthy bloggers it associated with.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Writing on the Web

JULY 4, 2012

If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

JUNE 19, 2013

These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. For example, let’s you want to write posts about e-cigarettes, your search query could be “E-cigarette guest blogs”, “quit smoking guest blogs”, etc. b) Download the Google Chrome PR plugin.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

DECEMBER 19, 2011

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 1 or 2 blog posts a week. Here’s my own example.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

FEBRUARY 10, 2011

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own business.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Hubspot

MARCH 25, 2015

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. Once you’ve found something interesting to cover, writing an original piece of content about it. What are some of the struggles they’ve had in the past?

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. 12 Quick Tips for Writing Better Blog Posts. Create an opportunity to acquire backlinks. Create an opportunity to acquire backlinks. Related Blog Posts & Articles.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120