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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Images via Ascend2: Search Engine Optimization Tactics.

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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. A more robust website, with information that supports the education of the buyer, as well as validate vendor expertise, ultimately builds trust and brand.

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5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. B2B Online Marketing Blog Social Media Strategies' They keep each type of business relationship in unique Twitter lists.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

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The Ghost Blogging Debate Done Right

The Effective Marketer

Schaefer , another excellent blogger and marketer. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Here’s the link to the podcast SPOS#214 , it’s worth listening to.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Online Marketing. Internet Marketing. Image credit: Ajax Union.