Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Blog this on Blogger. Social Networking Online: How to find out what you need to know. Do some client recommendations work better than others? Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

OCTOBER 21, 2010

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. And even though our decisions are filtered through all parts of the brain, including our thinking brain, we are heavily influenced by instincts and unconscious triggers. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 27, 2010

Blog this on Blogger. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content. Will it make them want “some of what you’ve got?&#. Share this on del.icio.us.

Digg 100

Digg Content Trigger Marketing Buzz 100

Optinmonster

OCTOBER 7, 2020

But Drupal is actually used by more site owners than other competitors such as Magento, Blogger, and Shopify. Now, with that said, let’s be clear: most online marketers and website owners use the terms “modal popup” and “lightbox popup” interchangeably. It’s used by 2.3%

Terms and Conditions 83

Terms and Conditions Click Rate Template Trigger Marketing 83

Ontraport

JANUARY 21, 2021

You’re not the only one losing hard-earned leads before closing the sale — it’s a problem for marketers everywhere. In fact, a reported 79% of marketing leads don’t convert into customers. Leads also disappear because businesses don’t always know the best way to market to them. Don’t lose leads — segment them.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

KoMarketing Associates

OCTOBER 24, 2017

Any one of these events can trigger a site audit, and in series, a pruning of pages or links that are no longer seen as valuable to the user. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Blog this on Blogger. Your blog writing can improve. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

SEPTEMBER 28, 2010

Blog this on Blogger. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web beliefs blog content blog writing content marketing with blogs persuasion triggers why clients buy. What does your company passionately believe?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 12, 2010

Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients. But more than that, I sincerely want you to be in control of your online marketing and get great results. Blog this on Blogger.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

MARCH 7, 2011

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. Blog this on Blogger. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. Content Marketing Optimized for Search Engines. No More Geek-Speak: SEO for Smart Bloggers. Subscribe to the comments for this post?

SEO 100

SEO Tips Digg Blogger 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Blog this on Blogger. Online Persuasion: Creating Desire. More coming on these important tips next week.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 24, 2010

Copywriters have been using subconscious emotional triggers for a long time now with success. Blog this on Blogger. Emotional Attention + Memory = Content Marketing. Subscribe to the comments for this post? Neuroscientists Discover “WIIFM&# Center in Brain… Attractive Content: Speak to the brains.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Blog this on Blogger. Attention, emotional impact, and memory in action.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. Blog this on Blogger. Online Persuasion: Creating Desire. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. Faces of people enjoying the offer. Stories of clients/cases/examples.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

How will you apply it to your content marketing? Blog this on Blogger. The Brain Science of Online Persuasion. Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. What do you think about this? Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Optinmonster

AUGUST 13, 2021

Set triggers and create targetted email flows. It takes care of end-to-end email marketing from lead capture forms to robust email infrastructure for sending newsletter broadcasts. Schedule emails for later or set up automated triggers. Set up automated triggers using the customer journey tool. Standout Features.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Writing on the Web

NOVEMBER 16, 2010

It triggers neural networks to form, and as a result, the brain will be predisposed the next time it receives similar inputs. What does this mean to marketers? Blog this on Blogger. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science. To business people? To content creators?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JANUARY 11, 2011

Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Some bloggers and writers are natural storytellers, some aren’t. Your online content should be no different. Blog this on Blogger. Most of them center on writing about how to solve a problem for your readers. A case study.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 15, 2010

We’ve been told that world-wide, there are a billion people online, and we can reach a global audience for free. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), How is brain research influencing marketers? Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Blog this on Blogger. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Authenticity. Build trust by being trustworthy.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. As for selling more widgets through emotional story-telling, that’s the art and craft of content marketing, isn’t it? Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

OCTOBER 13, 2010

We pretty much know when we’re paying attention, so you can ask readers about their experience with your marketing materials. And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. Blog this on Blogger. Emotional Engagement. Share this on Facebook.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Optinmonster

NOVEMBER 9, 2021

And exit-intent is one such powerful trigger that has proven to work really well in recovering abandoning users. You can trigger a mobile exit popup when someone scrolls up on their screen. Here’s a popup example from RebootAuthentic: See how the headline is personalized for Smart Blogger readers?

Examples 133

Examples Top of Funnel Eye-Tracking Intent 133

Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. Blog this on Blogger. Click and bye-bye. Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. That’s the way you engage readers to respond. What about you? Subscribe to the comments for this post?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

OCTOBER 18, 2010

Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Blog this on Blogger. Content Marketing to a Caveman’s Brain. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Email this via Gmail.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Blog this on Blogger.

Tips 100

Tips Content Marketing Digg Content 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. Wow, it’s magical!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. If email marketing is so great does that mean it is infallible? The short answer: No.

Copywriting 151

Copywriting Tips Template Content 151

Adobe Experience Cloud Blog

JANUARY 31, 2012

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics.

PPC 48

PPC Optimization Conversion Paid Search Agency 48

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. I’m delighted to tell them that it all started with my blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

markempa

FEBRUARY 3, 2005

Collaboration must exist before you implement any new process - like lead tracking - Ive never seen collaboration suddenly develop as a result of it - especially between sales, marketing and IT. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120